Mid-Autumn Festival Plan 1 1. Purpose:
Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.
Second, the activity time:
20xx September 23rd -20xx 65438+1October 8th.
The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.
Third, the theme of the event:
"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"
Four. Activities:
Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"
I wanted to hold a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )
"I am happy in Hualien, and my feelings are stronger."
1, 20xx Mid-Autumn Festival-Moon Cake Exhibition
In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.
2.20xx Nourishing and Health Products Festival
Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3.20xx Famous Wine and Specialty Exhibition
The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
National Day: "Ode to Joy Hualian Gift" Happy National Day.
1, Ode to Joy
The wheel of fate keeps turning, and gifts are given again and again!
Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
2. Ode to Joy and Affordability
During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits.
3. Ode to Happy Members
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
4. Ode to Happy Fashion
Fashion home textiles also give gifts, and happy coupons are sent non-stop!
Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, dm production and distribution, supervision and implementation of activities.
Sixth, dm
Making pages 4k and 8p costs about 6000 yuan.
The specific content is subject to the overall arrangement of the company.
Mid-Autumn Festival planning scheme of bar
One: Purpose
Sell yourself in a festive atmosphere.
Improve the company's visibility
Lay the foundation for post-holiday popularity.
Two: Thought
Mid-Autumn Festival has been a traditional festival in China since its opening. As a festival popular side by side in this city and rural areas, it can be said that it is a good opportunity for all businesses to try their best to create value. Moreover, the Mid-Autumn Festival follows the National Day, and the seven-day National Day holiday is a rare promotion opportunity in a year.
Since we started our business, we have been influenced by many conditions. The business situation has been unsatisfactory, and our brand image has not been well spread by consumers.
The successive arrival of two festivals is a major turning point for us. We must let our customers get some value from us, so the main purpose of our Mid-Autumn National Day activities is to create beer and popularity after the activities. I believe that by strengthening the service quality, performance lineup, preferential gifts and external advertising, it will bring consumers a brand-new feeling.
Site layout
Mid-Autumn Festival and National Day are both traditional festivals of China people. In terms of fabric, it should not be different, but really popular. We should give priority to festive ways and red. In order to reduce the cost of cloth, we may use some Mid-Autumn Festival and National Day, and we should use other scenery.
1: the periphery is mainly elastic, mainly to fill some empty places, so that the whole site will become fuller and will not appear monotonous.
2. Around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.
3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of Mid-Autumn Festival. They can be taken down on National Day and reused during the Spring Festival.
4. On National Day, you can hang some national flags to add the atmosphere of the motherland's birthday.
5. You can make large posters on the right glass and running water glass at the entrance to indicate the activities of the festival.
6. The words "Happy Mid-Autumn Festival" and "Celebrate National Day" are hung in a conspicuous place next to the DJ station.
7: Festival prizes are displayed at the entrance.
8. Post advertisements on stairs and conspicuous places.
Activity discount
All consumers should book a special snack from the company before September 28th.
1: Arrange chefs to present two special dishes or snacks from Mid-Autumn Festival to National Day respectively.
2. On Mid-Autumn Festival night, each table is given a box of moon cakes.
3. Send equivalent coupons with face value of 50 yuan when spending in 200 yuan.
Anyone who consumes a bottle of Maotai beer will get a lottery ticket that night.
5. Send coffee coupons to some ladies with spending power and potential.
6. Ask the sponsors of Maotai Beer to give small gifts to consumers who consume Maotai Beer that night.
Consumers from 7: 9: 00- 17: 00 will get a Mid-Autumn moon cake and a special snack.
8. Prize setting: September 28th: 3,800 yuan
65438+ 10 month 1: 3800 yuan
65438+10.2: 1800 yuan
65438+1October 3rd: 1800 yuan.
Schedule for the day of the event:
09: 00- 17: 00 business hours during the day.
18: 30 ————— 21:00 Pop music, slow music
21:00-24: 00 singer, brass, brass show, slow roll
00: 00-00: 20 activity lottery
00: 20 ———— End the slow roll.
Advertising:
Peripheral equipment:
1: 40 banner
2. 13000 leaflets (3000 metropolitan newspapers)
{distributed along the street, posted along the street 10000 copies}
Inner circumference:
1.DJ station, waiter publicity
2. Poster
Items purchased and customized for the event:
Moon cakes, 400 CDs, 50 stretch cloths 10 kg wire, 2 kg art knife, 3 scissors, 3 nails, 2 inches, 2 kg.
Small hammer, 2 cement nails, 1 box lanterns, 20 national flags, 30 small national flags, 300 gold-plated balls, 100 advertising supplies.
40 banners and leaflets: 120xx internal advertising.
Coupon, coffee coupon
Mid-Autumn Festival Planning Book 2 I. Activity Background
Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities. On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.
Second, the activity preparation
(A) Mid-Autumn Festival theme, reunion with a new home-the word "new home" can also be replaced by the name of the opening community.
(ii) Purpose of the activity
1, based on the well-known traditional festival "Mid-Autumn Festival", allows the owner to recall the happy scene of this Mid-Autumn Festival every Mid-Autumn Festival and create a good impression.
2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.
3. Enhance the influence and attraction of residential property and establish a good image.
(3) Entertainment activities with the theme of Mid-Autumn Festival in various forms.
(4) Special programs for Mid-Autumn Festival activities of community owners.
(5) Activity time: 65438 on the evening of October 3rd, 2009/KLOC-0 (determined by your company).
(six) the venue can choose a wide venue in the community.
Third, preliminary preparation
(a) Before the election
1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.
2. Publicity in the form of posters. Flyer form (optional)
(b) Preparatory activities
1, 10 The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send it to every employee, so that employees can know their tasks, and at the same time clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.
2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.
3. Rehearsal, audio debugging and layout of the event site.
4. Arrange full-time venue layout. 5. The night before the event, a mobilization meeting was held to summarize the publicity activities and clarify the current division of labor and emergency plans for emergencies.
6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.
7. Look for children with artistic expertise in the community and invite them.
8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.
(3) Planning preparation
1. Items required for website layout: banners, balloons, etc. Create a festive atmosphere.
Step 2 make gift packages and prepare gifts
3. Draw the layout of the event site and rehearse the event design in advance.
4. Enjoy the moon, distribute moon cakes and experience the significance of the Mid-Autumn Festival theme. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.
5. Briefly introduce the information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you. The legend of Mid-Autumn Festival can be found on Baidu.
6. Interactive game: (1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a small gift. (2) Sing a song with the word "Moon", and whoever sings well will be given a small gift.
7. In the Mid-Autumn Festival "Best Family" competition, you can hold a singing program, that is, sing songs with the word "moon" (or sing poems or idioms related to the moon), invite several homeowners to play against each other, and sing a few more songs to win a gift. Other participating families also give small gifts. Each family only needs to send one gift.
8. It is best to arrange talent shows for children in the community. Children's performances are generally programs that the audience is willing to watch.
9, according to legend, Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth. (Your employees can also participate during the activity) Mid-term operation in the fifth year:
1) site layout: the site is packaged and arranged according to the pre-selected site plan, and the installation and debugging instruments, acoustics and activity time are determined one by one.
2) Employees arrive in advance, dress neatly, boost morale, warm up and adjust to the best mental state; Need to coordinate and emphasize the work, in strict accordance with the operating standards and division of labor.
3) Make sure the gifts are in place
4) During the activity, the commander should standardize and adjust the operation of each link in time according to the problems exposed in the activity to improve the quality of the activity.
Follow-up activities:
1, you can consider writing news reports and using news media to improve the company's image.
2. The leaders of the company summarized the activities and made a short speech.
Mid-Autumn Festival Planning Book 3 Every year on the 15th day of the eighth lunar month, as a traditional Mid-Autumn Festival in China, all China people will look up to the biggest and brightest moon in a year and place their thoughts on it. The Mid-Autumn Festival is also a festival for people to yearn for a better life. It is a good plan for many companies to hold Mid-Autumn Festival activities on this day. It not only publicized the corporate culture of the enterprise, but also established a bright future for the enterprise, strengthened the belief of employees and greatly improved their sense of belonging.
Activity theme:
The moon rises on the earth to celebrate the Mid-Autumn Festival.
Activity purpose:
Promote corporate culture, activate holiday atmosphere, enrich employees' spare time life, and increase employees' cohesion and sense of belonging; Affirm the bright future of employees, inspire their gratitude and sense of honor, and work harder for themselves, the company and the future.
Activity planning time
20xx September 29th 13.30- 17.30
Location:
The whole company area
Activity atmosphere:
Hanging colorful balloons, decorating lantern walls and rendering festive atmosphere.
Activity content:
First, the company's collective leadership speech performance
Second, each department should prepare at least one program.
Third, everyone has a plan.
Fourth, small games (everyone should participate)
Verb (abbreviation of verb) bonus distribution
Sixth, drinks
End of activity:
The leaders of the company announced their dismissal and arranged to organize personnel.
Specific content division of labor:
Holder Li Fan
Zeng Guo, material procurement
On-site activities, on-site atmosphere layout, Li Cai
Wu Liu, head of the game
Tang Gao, the person in charge of the prize
Zhang Zhou, head of beverage department.
Total responsibility field
Programs: Every department must have programs that cannot be rejected. Through the final scheme comparison, the winning department can be obtained.
The content of the game is as follows:
First, idiom docking
Number of participants: all
Props: None
Methods: Taking the month as the topic, idioms were connected. The first person says an idiom, the second person uses the last word of the first person's idiom to connect idioms, and so on. No punishment: programs and drinking.
Second, peanuts
Participants: Work in pairs.
Props: four pairs of chopsticks, four plates of peanuts, four empty plates and 25 prizes.
Method: In pairs, add peanuts to the empty plate within one minute, and the two will win at most. Third, play table tennis.
Participants: Work in pairs.
Props: 16 cup, two table tennis balls, two chairs, 50 points (preparation).
Methods: Prepare 16 identical cups. Each cup is filled with water and arranged vertically. Every eight cups are arranged in a row, and a ping-pong ball is placed in the first cup that is not arranged. Participants should blow table tennis from the first cup to another cup, one by one, and can't jump off the cup. If you blow it, you won't get the prize. If you blow it all at once, you will get a reward.
Fourth, blow balloons.
Participants: Everyone
Props: balloons, 250 stopwatches, a prize, several.
Methods: None of the contestants took five balloons, and the prize was awarded to the person who blew the most balloons. Two people play each time, and the game lasts for 5 minutes.
Five, hula hoop
Participants: Work in pairs.
Props: hula hoop, two prizes, several.
Method: Twist the hula hoop in pairs, and the winner will get the prize within 5 minutes.
Sixth, solve the riddle on the lantern.
Participants: Everyone
Props: riddles, paper, lanterns, rope clips.
Methods: All the staff guessed at random, and the one who guessed correctly won the prize.
Summary: I wish you all a happy Mid-Autumn Festival.
Mid-Autumn Festival Plan 4 I. Activity Background
Every year, on the 15th day of the eighth lunar month, as the traditional Mid-Autumn Festival in China, all China people will look up to the biggest and most beautiful moon in a year and place their thoughts on it. The Mid-Autumn Festival ushered in one node after another, bravely climbing the peak of the project, and it is also a festival for people to yearn for a better life. This day is the company's established bright future, which strengthens the belief of overseas employees and greatly enhances their sense of belonging.
Second, the purpose of the activity
Festivals can enliven the atmosphere of the company, enrich employees' spare time life, realize the interaction between the company and employees, strengthen internal interpersonal relationships, invigorate the body and mind, make employees more energetic, more positive and optimistic, and more harmonious, thus consolidating the corporate cultural atmosphere.
Third, the theme of the event
There is a full moon on the banks of Huzhou River, and the wind blows and sails Hualong.
Fourth, the activity time
This year's Mid-Autumn Festival is X month, and X day is X week.
Verb (abbreviation for verb) activity place
Company canteen
An intransitive verb activist
Chinese personnel and special guests at Mid-Autumn Festival.
Seven. Related preparatory work
The administration department is responsible for the planning and publicity of the preparatory activities. (Including two posters, the content is like a handshake with one hand stretched out and the left and right palms flat, with the moon as the background, the rounder the better, which means sincerely inviting every employee to participate in our activities. A canteen posted in the main place of Chinese businessmen and an office posted in the main place of Chinese businessmen. Relevant material support required for festival activities, including moon cake gift boxes (subject to the list of moon cakes distributed by department heads on Sunday morning of Mid-Autumn Festival provided by the administrative department), vehicle pick-up and drop-off (if necessary), meals that are not involved in or need to be eaten in the Chinese canteen, and venue decoration (the logistics department is responsible for weeding, weeding and killing insects). The layout and planning of hardware facilities (guests need three round tables), the use and recycling of barbecue equipment, the supply of food and ingredients (barbecue: beans, quail eggs, chicken hearts, chicken gizzards, leeks, dried tofu, bananas, potatoes, chicken wings, corn, eggplant, beef tendon, green peppers, prawns, tilapia and other cold dishes: cold-mixed three-silk, tilapia and so on.
Responsible for audio debugging, background setting, VCR production and poster production.
Eight, barbecue party and activity process
1, barbecue party (6: 00-9: 00)
2. Flying Kongming Lantern (9: 30- 10: 30)
Let your dreams fly, let your mood fly, and write good wishes on the upcoming Kongming Lantern, so that the Kongming Lantern can fly in everyone's hope.
3. The activity is over!
All participating organizations and preparation personnel stay for a group photo, and are responsible for cleaning up the site and storing sports equipment.
Mid-Autumn Festival activity plan book 5 I) Enjoy the moon in the Mid-Autumn Festival Garden.
On the full moon night of Mid-Autumn Festival, students in the class play together, tell interesting stories about the university, eat moon cakes distributed in the class and enjoy the beautiful moon. It's comfortable and cozy.
2) Watching the Moon Dance
On the lively campus square, a group of enthusiastic young people danced in the moonlight. What a harmonious scene! Maybe some people will have unexpected "gains".
3) Mid-Autumn Lantern Festival activities
Imagine such a scene: under the dazzling lanterns made by college students, students are seriously thinking about the riddles on the lanterns. From time to time, people squeezed out of the crowd and rushed to the prize exchange office, which was crowded with students. The staff of the exchange are as busy as a bee. The students who are delighted by being guessed are all holding their own small gifts: some are holding refills, some are holding moon cakes, and some are holding jelly and Chinese knots. No matter how difficult the riddle is, learning to think can make you happy!
4) Mid-Autumn Festival greeting cards (wishing cards)
Students who are still on campus don't miss their relatives at home on Mid-Autumn Festival night. A small card can warm their hearts.
On the night of Mid-Autumn Festival, I wrote my thoughts and wishes to my family on a special card, which was mailed home by the class committee or a certain club, bringing more than comfort to my family. ...
5) Mid-Autumn Story Contest
A group of people sitting on the lawn of the playground, telling their happiness, sadness and regret, is the best opportunity to close the distance between our hearts.
6) It's Mid-Autumn Festival. Let's meet and climb the mountain.
Camping in the embrace of nature at night is also an extraordinary experience.
7) Mid-Autumn Festival party
Everyone likes singing and dancing at the party, and some interesting games are interspersed from time to time, which makes this year's Mid-Autumn Festival very happy.