Interview with Meituan, Ele.me and other food delivery platforms in Hangzhou. What impact does low-price malicious competition have on the market? Firstly, it will reduce the profits of merchants, secondly, it will reduce the profits of the platform, and thirdly, it will be detrimental to the food delivery platform***
development, in addition, it is not conducive to the adequate services they can provide.
It is necessary to analyze the impact of low-price and malicious competition on the market of food delivery platforms such as Meituan and Ele.me in Hangzhou from the following four aspects.
1. Will it reduce the profits of merchants? First of all, it will reduce the profits of merchants. The reason why it will reduce the profits of merchants is that it can hinder the development of merchants to varying degrees, because merchants need to provide certain profits in the process of development.
For the platform, if the platform’s profits are reduced, they will also be reduced.
2. Reduce the profits of the platform? The second is to reduce the profits of the platform. The reason why the profits of the platform will be reduced is that they will actively choose to use some vicious bidding methods to compete. This will ultimately harm the interests of the platform. Neither platform can
Better to survive, which is very detrimental.
3. Is it not conducive to the independent development of the food delivery platform? Furthermore, it is not conducive to the independent development of the food delivery platform. The reason why it is not conducive to the independent development of the food delivery platform is that it will harm the interests of Meituan.
Moreover, Ele.me’s interests will also be harmed, which is very detrimental to the development of the two platforms.
4. Is it not conducive to the adequate services they can provide? In addition, it is not conducive to the adequate services they can provide, because if their profits are reduced, their sufficient services will not be enjoyed by merchants, so
What ultimately harms the interests of merchants is the interests of consumers, and indirectly harms the interests of consumers.
Things that merchants should pay attention to: they should strengthen corresponding multi-channel cooperation and view corresponding competition in a rational state, so that they can better meet each other's long-term development and benefit merchants.
What specific path?