What would you do if you were asked to write a piece of bread that you often eat? Today, I want to share with you a new bread advertisement of Lele Teahouse, a new tea maker. The creativity of copywriting is worth learning. The content is as follows:

Green bag: Explosicum matcha taro bag. Matcha cream flows, handmade taro paste and dark sugar pearls are hidden in the concave, full of matcha fragrance, and the entrance is slightly sweet and crisp.

Red envelope: Explosicum strawberry milk bag. Handmade taro paste, fresh strawberry cream sauce, elegant and energetic collision, a sweet and sour Explosicum instantly lights up the taste buds.

Black bag: Explosicum banana chocolate bag. Lava chocolate sauce, mixed banana cream sauce and happy and fragrant chocolate caress the taste buds, and the wonderful taste meets all your expectations.

Purple bag: Explosicum taro milk bag. Full of flowing milk, delicate taro paste and soft mango cream sauce, decorated with fresh mango meat. ?

Do you feel drooling after reading the copy of these four kinds of bread?

It's a little cute to name bread directly with red packets, green packets, black packets and purple packets, but it's also a bit like borrowing the "dirty packets" of the popular online celebrity bread. In the description of bread, I also used the writing technique of five senses to vividly write out the characteristics of this bread. Of course, many of them still have room for optimization.

In other words, this group of copywriting was put in my rice ball, and the copywriting practiced by our friends in the rice ball did not lose its originality.

Ye Xiaoyu's copywriting "Creation and Communication of New Media Copywriting" is written by WeChat official account: Ye Xiaoyu Shao Yifu (talkto520).