A department store refers to a store that operates different commodity departments. Due to the different levels of economic development and national conditions in different countries, the definition of department stores is slightly different. Department store refers to a large retail store that deals in a variety of goods, including clothing, shoes and hats, jewelry, cosmetics, decorations, household appliances, household items and so on. It is a retail format in a large building, which sets up sales areas according to different commodity departments, adopts counter sales and open-shelf face-to-face sales, pays attention to service functions and meets the needs of target customers for lifestyle and taste.
KKV is a new retail chain brand under Guangdong Quik E-Commerce Co., Ltd. (KK Group for short). KKV, founded on 20 15, is a collection store focusing on exquisite lifestyle. KKV's commercial planning is based on space design+category style+lifestyle experience, and new consumption scenarios are constructed.
Headquartered in Dongguan, the company has accumulated more than 300 stores in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan and Chongqing by July 2020.
KK Pavilion is a full-category Internet collection store integrating "online mall+offline store".
1, KKv is the flagship brand of KK. The first store is located in Dongguan International Trade City, with an area close to 1200_. It not only brings together imported products from dozens of countries in the world, such as beauty cosmetics, toys, clothing, snacks, drinks and so on. It also includes trendy new domestic products with high quality and high cost performance.
2. Create explosive products, fan reviews, social recommendations and other shopping links through the network, while offline is an Internet collection integrating one-stop shopping, leisure, socialization and interaction.
3.KK Pavilion emphasizes the brand characteristics of "fashion, youth and quality life", integrates Internet thinking into brand operation, and uses word-of-mouth marketing, community sharing and two-line shopping to "connect the world and spread word of mouth" to help a generation of consumers pursue a more suitable and better lifestyle.
KKV's brand concept
New format: break the routine, not be bound, blurred boundaries, fresh personality.
Fast fashion: consumer insight, big data analysis, rapid iteration, continuous freshness and rich categories.
New retail: the ultimate cost performance, the ultimate experience.