1. How to write attractive copywriting for WeChat Moments

Copywriting is one of the three core elements of Moments. The quality of copywriting directly determines whether it can arouse the interest of potential customers, thereby affecting the results. Therefore, every micro-business must learn how to write copywriting for Moments.

1. Theme

The theme is what customers see at first sight. A good theme can not only attract customers' attention immediately, but also make the content of your circle of friends coherent.

The theme must be simple, clear and prominent.

2. Number of words

It is best to control the copywriting content of WeChat Moments within 140 words to avoid being folded.

The social era is characterized by fragmentation. People have developed the habit of fast culture. If people read and understand something quickly in a fragmented time, according to surveys, the most suitable text is a text within 140 words.

Moreover, research shows that it only takes 140 words to explain something clearly. If you want to expand on the detailed explanation, it is the blog or QQ space log.

Based on the above reasons, the content on WeChat Moments is limited to 140 characters. If it exceeds 140 characters, it will be folded. Once folded, it will be easily ignored and the reading rate will be greatly reduced.

3. Content

WeChat is an era of swiping. Everyone just swipes their Moments and rarely reads them carefully word for word like research. Therefore, wechat merchants need to make customers remember you in the shortest possible time and obtain the information they want. Wechat merchants need to pay attention to the expression of copywriting when posting to Moments.

Use words concisely and try to use short sentences rather than long ones; separate paragraphs when expressing multiple meanings, or use symbols to separate them.

Use less adjectives and more numbers to express the results;

Leave an "opening" in the copy, that is, the copy you write for Moments cannot say everything, otherwise others Even if I really want to participate, I don’t know how to comment. I can only ignore it or give it a like. 2. How to write a copy for Moments about going to the beach

1. We might as well let what we lose, because it makes us less melancholy; we might as well be less satisfied with what we gain, because it can make us Be more awake.

2. The night is too quiet, and the moonlight is like mist woven from hazy silver yarn, flashing on the leaves, pillars, armrests of rattan chairs, and people’s faces. A majestic and holy light. The sea seemed to be asleep too, and I heard the gentle waves lapping on the beach.

3. I want to travel, backpack alone, travel alone, witness the scenery along the way, hold a camera, take pictures of the scenery along the way, and record the mood along the way. That kind of life is what I want.

4. The best habit when traveling: Find a comfortable shop, pick an elegant postcard, give it to the person you like, and write on the back: On a certain day, a certain month, a certain year, at a certain time in the afternoon, The weather is fine, I am somewhere, and I miss you. 5. One day, I will leave behind all my fatigue and ideals, take my camera and computer, stay away from the bustling city and move towards the emptiness.

6. There is a kind of travel called bicycle travel. It does not require extravagant preparations, it just requires the courage to get in the back seat and a heart to leave as soon as you want. Even a permanent bicycle can make your dreams go very far.

3. What are some cool copywriting for Moments

If the moon is not round enough, I will be angry if you try to reason with me

You need to be in a good mood, have beautiful people, and have a happy life

We divided into two groups and met at the top

Just be as dry as a soda cracker

When you don’t accept my love, I really feel that you are in love Went to Qiao Biluo Hall

I don’t have anything to say, I just want to say goodbye

There is no road longer than feet, and no mountain higher than people

Again I'm not a date, I'm not wanted.

If you like me, please click 1 button. If you don't like me, please click button

It's too crowded halfway up the mountain, so I plan to climb to the top of the mountain.

When I wear Gucci, my tears always fall down from Prada Prada dior

The circle of friends eats first

I don’t know what to say, so I wish you all a good year

The little brother only speaks half of what he says and doesn’t know why

There’s no need to send those pretentious sentences. If he doesn’t love you, it’s useless even if you send a suicide note

I’m a feeling person. I feel for you. Not worthy of me

Briefly introduce yourself: A fish that slips through the net of quality education

Say less childish words to avoid being too cute

I record it frequently because I feel Life is worth living

I will drag you back, I will drag you back and you will be swinging in the blacklist

I still can’t forget you and think of you when I see the trash can on the roadside

You are really cool, but my delete button is not a toy gun

The moon is closed recently, so let me say good night

I hate this face-based world, let me I don’t know who really loves me

As long as I don’t work hard, my boss will never be able to live the life he wants

I am really a prodigal with a fortune of hundreds of millions. It will be gone when you wake up

If beauty is justice, then I must be a super villain

Praising everything cheap and available in the world

If the game can accompany me for a lifetime If you can, then I won’t play games anymore and will only hit you. 4. How to write graphic copy for WeChat Moments ads

The copy for Moments should be short and concise, eye-catching product advantages and the benefits it brings to people , just do it to cross people's hearts.

1: The soft article should have specific marketing strategies. Customers will tell you about your brand, but if they don’t tell you what the advantages are, they will call you for consultation. However, after reading the soft article, the customer still doesn’t quite understand. What are the benefits of your product? What advantages do you have, your article will become redundant soft articles. Product brands will go through the initial stage, growth stage and maturity stage. What you want to express your opinions are product concept, product strength, brand and service. You must adjust the soft article content according to the current product brand status. 2: Understanding the product brand allows the reader to understand what makes our product brand awesome and what benefits it has to him. After reading the detailed description, he will have a comprehensive and multi-level interpretation of your product brand, subconsciously point out your good points, and finally pass The contact information you left will find you instead of looking for someone else. But I firmly believe that most people will write soft articles themselves or find soft article ghostwriters to write them. Then the problem comes. If the columnist does not have a good understanding of your product brand, write Most of the articles that come out will be quite artificial and cannot reflect the features and advantages of your product well. Benefit 3: Write it like a news article and write soft articles as news. There are different opinions about this. It has been mentioned for a long time, but few people actually do it. For example, if you are writing a soft article for a seaside real estate, then the title of your choice is "The Top Ten Bay Areas in the World". Don't say anything. The beach given to you will be posted together with Beverly Hills, Long Island. Then add an authoritative organization to hold the award ceremony, and it will be ok. This is the most basic method of land speculation.