When we do soft text marketing, it is important to use the word "soft" to promote the natural ingenuity of information fusion, so as to achieve a subtle publicity effect. However, it is not easy to do this. Readers nowadays are very smart. After all, they have seen so many marketing routines, and they can still tell whether an article is soft or not. As far as the promotion experience of Xiaotou is concerned, as long as the advertising does not affect the reading effect, most readers can tolerate it, so don't be too blunt. Today, Xiaotong will share with you six kinds of soft-text advertising placement methods. Let's study together. 1. Advertising online media often use examples to implant advertisements in soft texts. For an argument, citing brand examples as an explanation is highly concealed and is often used in Coptic articles, recommended articles and tutorial articles. Or directly introduce products or services by way of examples. For example, if you need to promote a mask, you can write a related article, "How to choose a suitable hydrating mask". I will share with you the knowledge of choosing masks and give examples of my products when appropriate. Promotion information doesn't need to appear too many times, and it will stop when it arrives. 2. Quotations quoted in this way are not limited to what others have said, but also include an expert's research report and research data of a website. However, because the cited data is boring, the length should not be too long. Similarly, this method is also used for soft texts on the network media. You can refer to the following medical soft article "Alzheimer's Disease Day: Who moved the" eraser "in your brain? This soft article introduces the current situation of Alzheimer's disease in a professor's tone. It runs through the whole article, but it actually gives a natural opportunity for the appearance of "Southern Hospital of Southern Medical University". Covering up the soft advertising nature of "Southern Hospital of Southern Medical University", readers mistakenly think that the appearance of "Southern Hospital of Southern Medical University" is to introduce the professors of this hospital to explain their views. 3. Embedding advertising soft articles in the plot of an article mostly exists in the same way as ordinary articles. This paper expounds the process of introducing the development and results of things, so we can implant advertising information in the plot of the article. For example, articles about hotels and travel agencies are embedded in tourism, articles about wedding companies are embedded in emotional articles, and articles about early education products and parenting education are embedded in early childhood education. 4. Write stories skillfully. It is the key to write a story-style soft article to make up stories around the advertisements to be implanted and use this as the key clue to start the story. For example, the following short story: Because this soft text form is not hidden, it will be easily perceived by readers, so there is a great demand for writing and story conception. But as long as the story is wonderful and interesting, readers will often be attracted by novel stories and smooth writing, so as to read it in one go. 5. Marking copyright information at the end of the text can be said to be the simplest and practical way to operate. Just aim at the interests of potential customers, write relevant original or pseudo original articles, and add copyright information at the end of the articles. There is no need to deliberately implant advertisements in the text, and potential customers will naturally come with copyright information. For example, to promote the car website, you can teach everyone how to choose a car in a professional popular science tone. For example, the article "How to judge whether a vehicle saves fuel when buying a car? ",the full text does not involve the promotion information of APP. Just indicate the copyright at the end of the article and point out the source of the article, and interested readers will search this website themselves. 6. The link is embedded in the soft text. At present, most submission websites have very strong monitoring on external links in soft articles, and links with advertising nature are not allowed in soft articles. But you can use other methods to insert your own links in the article. Although some news media websites don't support adding links, they can reasonably add them on self-media platforms, such as Zhihu platform. For example, some articles about the experience of operating websites and e-commerce stores can be illustrated with their own websites when listing cases. It seems that inadvertently attaching your own website for others to learn is an effective link implantation.