Abstract: Steamed buns are our traditional breakfast in China. They are delicious and affordable, and are deeply loved by people. With the popularity of the steamed stuffed bun market, many entrepreneurs and investors have joined it. Now there are many steamed stuffed bun shops in the market. If you want to occupy a place in the fierce market environment, besides site selection and name, the decoration of the store is also very important. The following small series will introduce the interior and exterior decoration design of the steamed stuffed bun shop and learn about it together. First, the external decoration design of the steamed bun shop

1. Store

Store refers to all the physical appearances of the store itself, including the store, entrance, window, lighting and building materials used. Through the storefront, restaurants can express a conservative, popular, generous, stingy or other image to customers. Shops should not underestimate the importance of storefront as a decisive factor in image, especially for new customers. When customers pass an unfamiliar shop, they often judge the quality of a shop according to its appearance.

2. Shop sign

A shop sign is a sign used to show the name of a shop. It may be painted or neon, printed or handwritten, alone or combined with slogans (trademarks) and other information. In order to be effective, store signs should stand out and attract attention. Shop signs can be gorgeous or tacky, elegant and exquisite, which will affect the image of the store.

3. Entrance

The entrance of the store should be carefully designed. The door can be an electric door, a common sliding door or a temperature control door. The latter is an open entrance with a warm or cold "air curtain", which can make the entrance have the same temperature as the store. This kind of entrance makes the store attractive, reduces pedestrian congestion and enables customers to see the situation inside the store. The entrance floor can be selected from cement, tile and carpet. The lighting can be traditional or fluorescent, white or colored, flashing or non-flashing.

4. Window display

By displaying typical and representative goods, the store can fully express its image; By displaying popular varieties or seasonal varieties, temporary things can also be displayed; You can also display promotional information through the window, which can attract price-sensitive customers; You can also attract the attention of pedestrians by showing eye-catching displays that have little to do with catering; You can also show that the store pays attention to social services by displaying public service information.

5. Visibility

If there is no good appearance visibility, the steamed bun shop will rarely succeed. Visibility means that pedestrians or drivers can clearly see the storefront or store sign, while the store behind the bus stop is extremely invisible to drivers and pedestrians crossing the street.

Unique store design, exquisite store signs, recessed open entrances, decorated windows, and different building heights and scales are a set of store features, which capture customers' hearts with their uniqueness. In this process, the image of Baozipu was strengthened.

6. Surrounding shops

When planning the appearance of the bun shop, we should carefully study the surrounding shops and areas. Although the facade and architectural style of the store are different, they together with many factors constitute the image of the store. If the surrounding shops are innovative or conservative, high-priced or low-priced, then the overall image of this area may obliterate individual shops with distinctive personalities, because people are more inclined to go to a food city or food street with the same overall style. Therefore, although the image of Baozipu should be different, it should not deviate from the overall image of the region.

Second, the interior decoration design of the steamed bun shop

1. Floor

The floor can be cement, wood, linoleum, carpet, etc. The material and design of the floor are very important. 95% of the shops use ceramic tiles as the floor, while a few high-end shops use carpets and wooden floors to create a softer and warmer style.

2. Color and lighting

Color and lighting also affect the image of the restaurant. Bright and vivid colors show a completely different atmosphere from soft colors or plain white walls. Lighting can be direct or indirect, white or colored, continuous or flashing. Shops for young people use bright colors and changing flashing lights to reflect its unique young atmosphere, while shops for middle-aged and elderly people use soft colors and indirect lighting to form a completely different atmosphere.

3. Smell and sound

Smell and sound also affect customers' mood and contribute to the formation of atmosphere. Steamed bun shops can use the smell of food to increase people's appetite, and shops can also play soothing light music or intense music according to their target market.

4. Building facilities

The design of building facilities in shops should be based not only on practicality, but also on aesthetics. Piping, ventilation, columns, doors, storage rooms, shelves and tables should all be considered in the interior decoration. High-quality decoration can conceal and decorate these facilities; Poor quality decoration may expose these facilities.

5. Wall

Wall structure can improve or damage the image of the store. Shops often use beautiful wallpaper with protruding patterns, or flat wallpaper or bare walls. Beautiful wallpaper with exquisite chandeliers can bring a tall effect.

6. In-store temperature

The mood of customers will be affected by the in-store temperature and the way to get it. If winter is not warm enough and summer is not cool enough, people will feel very uncomfortable, which will shorten their meal time; On the other hand, the image of the store will also be affected by what cooling facilities are used, such as central air conditioning, split air conditioning, fans or open windows.

7. Aisle

The width of the aisle will affect the image of the restaurant. Spacious and uncrowded aisles create a better dining atmosphere than narrow and crowded aisles. If consumers don't have to push when ordering, people will order more dishes and spend more money. In some busy commercial streets, although the food is affordable, it is too crowded to let some customers in.

8. Toilets

Toilets can be well-designed, ordinary or not at all. Toilets in general shops usually use ceramic tiles to lay the ground; Relevant data show that some customers think that toilet facilities are one of the main factors that they choose which store to spend.

9. Catering technology

The modern technology used by shops and the modernization of buildings and facilities will also affect their image. Restaurants with advanced technology, such as using computers to collect money, will leave a good impression on customers with their operational efficiency and speed, while shops with low-level and outdated technology may have the reality of customers queuing, making customers impatient. Shops with modern buildings (new storefronts and signs) and new facilities (lighting, floors and walls) are more likely to create a favorable atmosphere than those with outdated facilities.