To prepare, first arm yourself with your own mind, your own thinking, your own experience, your own cognition, your own comprehensive ability, etc.
New media is a guide and a communication medium. What do you want to output, what value can it bring, what is your positioning, what are your audience groups, and what kind of social impact will it have.
In the homogeneous content in the market, if you want to create content that is in-depth, has a unique perspective, attracts attention, and is thought-provoking, whether it appears in the form of text or short video, it must be in the content
Work hard on research.
Good content is the premise and the foundation.
So are you fully prepared for this?
For example, what fields are you good at, such as food, tourism, education, emotions, entertainment, history, etc.
After choosing a field, do in-depth research planning, topic selection, and continuous updates.
These require you to read more, practice more, experience more, investigate more, make more summaries, constantly innovate, and persevere, so that you will have continuous content output.
When doing self-media, innovation is very important. Although the threshold for new media is not high, if you want long-term development, innovation is your competitiveness, and content is the core.
If you make gourmet food, you need to take action to discover more gourmet food production, whether to show the audience more gourmet recipes or to provide them with more high-quality small shops. After these two are broken down and the direction is determined,
Then you can start preparing what to do.
Let’s talk about tourism. Should we focus on providing everyone with travel guides, high-quality B&B information, or something else?
This is actually very detailed. What value can you bring and what are your advantages? These are all things worth considering and preparing for.
Let’s talk about education. There are many people who pay attention to education. Most of the people who are confused are parents. They are anxious. They urgently need more and more effective educational methods to solve their children’s education problems. They have many needs and are in a hurry. For some of their children’s problems,
Overwhelmed with questions and unable to find the right platform to help them.
There are many similar situations.
In short, in new media, no matter which segment you are working in, you must first investigate, think first, and make a systematic plan.