Step 1: Choose a storefront

Two places are the best choice

One is where there are many office buildings, and the other is where residents live densely. Choosing a place with more office buildings in the company can ensure business at noon. Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night. Old catering is very concerned about whether the business can be done well at noon. This can ensure the benign operation of the day. In the commercial and residential area in the west of Hangzhou, big hotels are often not open well, but some small restaurants with characteristics are doing well.

there are many channels to choose a store. You can talk to the landlord through media advertisements, resale advertisements in front of stores, or directly find a newly developed house. Another way is to contact the store owner directly after choosing the general location, no matter what the other party is doing now. Although this method is tiring, it has a better effect.

step 2: product positioning

after selecting the facade, we will start product positioning. Take opening a 3-square-meter hotel as an example.

a safer way is to follow the trend of food popularity in a city. For example, Jinhua casserole was very popular three years ago. A casserole shop of more than 3 square meters can do business of 1, yuan a day. Gross profit can reach 5% and net profit is 3%-35%. Since last year, the business of Hang Cheng Restaurant has been booming. Seeing this consumer market, some bosses specialize in local spicy dishes in Quzhou, Jiangshan, Longyou and other provinces. For example, there is a "Quzhou Hometown Cuisine" at Wenhui Road, which caters to many spicy lovers and has its own local characteristics.

Step 3: Decoration

After determining the storefront and positioning, the decoration can be carried out. The consumer demand of customers is rising, and the position of storefront environment in restaurants has become higher and higher. A good environment can sometimes be the key factor for the success or failure of opening a store. Three or four years ago, some large restaurants in Hangzhou won in one fell swoop with cheap and luxurious environment. Since the end of last year, many small and medium-sized restaurants in Hangzhou have also started to make a fuss about the environment.

How is the storefront environment? It doesn't mean that the more you invest, the better. It depends more on the design. Sometimes, designing a mud wall with little money to reflect the positioning of Tujia cuisine can attract customers. Since last year, there have been some high-grade and exquisitely decorated small restaurants in Hangzhou, which have done well in business, largely because the environment is superior to others.

Decoration is a very complicated process. Restaurant decoration is different from ordinary family decoration, and it also involves professional issues such as environmental protection and fire protection. Please invite professionals during the decoration process, and it is best to find a chef or someone with restaurant management experience to take charge before the decoration starts. They can provide many suggestions.

Step 4: Recruit people

Talent is also a key link in the success of a restaurant. The staff in the small restaurant is divided into two parts, one is the chef, and the other is the waiter, who is responsible for the kitchen production and the front office service respectively.

the number of staff in the kitchen of a 3-square-meter restaurant depends on the number of dishes. Generally, more than ten people are enough, including cooking, chopping (side dishes), loading (chores) and washing vegetables. However, some kitchens use 3 people, such as a Chinese hotel on Zhongshan Middle Road. Because of its high-end positioning, the variety of dishes ranges from Chinese dishes to various west points, and the production requirements are also very high. Naturally, the number of people needs to increase exponentially, but here, the price of vegetables is 6% to 7% higher than that of ordinary restaurants.

Step 5: Customize the equipment

Kitchen equipment includes three major items and small items in the kitchen: electrical appliances (mainly refrigerators), stoves, and loading tables. Recommended places of purchase by senior chefs: Hangzhou Ceramics Market and specialty store on Qiutao Road.

Small items mainly refer to hardware: stainless steel bowls and basins, chopping boards, spatulas, etc. The place of purchase is in the ceramics market and specialty store. If you want to find a cheaper place, you can go to Hangzhou East Station Commodity Market, Yiwu Commodity Market or Yongkang Hardware Market. As long as the counter-offer is in place, the prices of goods in these places can be cheaper by more than one third.

customer's chopsticks: you can go to the ceramics market or specialty store. If the restaurant has a high positioning and is good at its characteristics, you can customize the dishes and chopsticks that match the characteristics. If it is a stall-type small restaurant, some people will buy second-hand goods in order to save the initial investment as much as possible. Some big hotels often change their bowls and chopsticks. These changed bowls and chopsticks are taken to some small restaurants, and the goods still look good. Some shopkeepers will contact these hotels in advance and can buy them at a very low price.