In the last class, I explained to you the specific operations of maintaining an account. Today we are going to learn how to give your account a good name.

First of all, we define what kind of name is a "good name". A good name must first meet the following conditions: 1. Good memory, easy to spread, pleasing to the eye, easy to read, and pleasant to the ear; A good name must first be easy to remember.

Your name should not contain uncommon words or words that may cause misunderstanding. If it reads smoothly, it will facilitate subsequent dissemination.

It sounds pleasant when people hear your name and they can understand the word and know the meaning of your name.

2. There should be no ambiguity, and try to clearly reflect the users and needs; before choosing a name, you need to have a clear understanding of your target group. The name can be designed based on the needs of the target users or usage scenarios.

Let users understand that your account is helpful to them and may be relevant to them as soon as they see the name.

Introducing the formula of several good names: IP personality + content type: such as poisonous movies, such as serious gossip.

Content type + consumption scenario: For example, shopping for clothes with Xiao Gu, the big logo brought down Beijing. Content type + user habits: For example, reading at ten o'clock, Cai Cai's food diary.

If you still don’t know how to choose a name, here are 3 exercises for you: 1. Find the top 30 accounts in your content field and the number of fans, and think about why they named them this way.

2. According to your content positioning, develop the habit of starting 1-2 new names every week.

Yes, you read that right, you can give yourself a new name every week, record all the names yourself, and then rethink the advantages and disadvantages of each name after a month, and choose the name that suits you best.

3. Polish the text as much as possible on the basis of being easy to read and understand.

A good name, like a good article, requires constant polishing and modification. You must be patient to find a name that suits you.

I would like to remind everyone that after deciding on your name, you must find a way to make yourself an IP. You must use your name frequently. You can also use the same name on multiple platforms, publish content, and increase the IP attribute of your name.

I would like to remind you all again, if you just play Douyin for your own entertainment, you don’t need to do such complicated operations and just be happy.

If you want to build your own IP or convert and monetize through Douyin, you can learn the relevant operations.

No matter how much you learn, it is better to practice once. I hope everyone will practice more and learn and improve in practice.