There are many food broadcasts on the Douyin platform. Eat broadcasts usually have live broadcasts where they are eating, explaining and selling products. The prices of many live broadcast videos are For relatively low-priced products, although the profit of each product is relatively low, the sales volume is still relatively high. Generally speaking, anchors who sell videos will share some delicious food in short videos.

2. Beauty and personal care category

Most users on Douyin are young people, and many young women love beauty, so the demand for this category is It is relatively large, so there are many beauty bloggers on Douyin. They sell products through good species and contextualized advertising. There are also many bloggers who sell beauty and personal care in live broadcast rooms.

3. Clothing

Clothing sales have always been among the best in the Douyin market. The demand for clothing has always been very large, and both men and women have high demand, especially women who love clothing more. But the anchors who sell goods don’t need to sell all kinds of clothes. The clothes they sell need to be suitable for their body shape and age. For example, if you are very fat, you can choose some clothes that cover your flesh when you bring goods. If you choose clothes that are slim and appear fat, you will naturally not have good sales.

4. Figure peripherals

You can observe that there are many popular TV series or popular teams recently, and discover the peripherals of the figures, such as a There will be dozens of peripheral figures for TV series. You can put these peripheral figures for sale in your own live broadcast room. This also seizes the hot spots of consumption and can achieve good results.

Whether the delivery effect of live broadcast is good or not depends not only on the popularity of the live broadcast room and the professional ability of the anchor, but more importantly, what category and product you choose. This is the most effective way to bring goods through live broadcast. key factors.