Judging from the user attributes on paper, the purchasing power of Bilibili and Douyin users far exceeds that of Kuaishou.

But this cannot explain that when these two platforms’ live streaming and e-commerce delivery are in their infancy, Kuaishou already has a mature delivery system that can easily generate hundreds of millions of sales in a single live broadcast.

Therefore, what is more important than user attributes is the content core of the platform.

In addition to standard hard currencies across major platforms such as food, cute pets, beauty, musical instruments, and dance, most content platforms have their own set of content ecological cores, which affects the communication logic of popular content and the aesthetic orientation of users.

The surface style of Station B is that of cute girls and teenagers who are cute in middle school, but the core behind it is deconstruction and reorganization, including mainstream culture, niche culture and many other cultures outside the station, using some kind of student-style ridicule.

Deconstruction and reorganization of output.

It is not only a reorganization of audio and video, but also a cultural reorganization, and there is often a projection of the creator's subjective will behind it.

If we trace the origin, this kind of deconstruction comes from the jokes passed down by students orally in the self-study classes on each campus, as well as the pictures and texts created when they are bored.

Behind the scenes is the emotional rebound and self-regulation of students who have experienced a full day of classes and are tired after a lot of classroom study.

Therefore, the top content of Station B is mostly the deconstruction and reorganization of film, television, games, entertainment, social life and other fields.

Every year, the super hit works that emerge from Bilibili, from Jackie Chan’s shampoo to Zhao Benshan’s The King of Poems, are mostly products of this type.