As of 23:59 on November 11, 2020, Tmall’s total transaction volume in 2020 was 498.2 billion yuan. At 00:00 and 26 seconds on November 11, Tmall’s Double 11 ushered in a traffic peak. , the peak order creation peak reached 583,000 orders/second, setting a new record. For the first time, Tmall Double 11 realized Alibaba's comprehensive cloud-native transformation. Alibaba Cloud, which developed its own cloud operating system, successfully withstood the world's largest traffic peak.

The number of brands with cumulative sales exceeding 100 million during Tmall’s Double 11 has reached 342, far exceeding last year’s level of 299 for the whole day of Double 11. Brands in the "Billion Dollar Club" include L'Oreal, Estee Lauder, Nike, Lanc?me, Adidas, etc. Among them, the turnover of 13 brands including Apple, Huawei, Midea, and Haier has exceeded 1 billion yuan.

Extended information

Notes:

1. Double 11 shopping allowance is available on the day of Double 11 (November 11, 00:00:00 — 23:59 :59) To use it, you need to have the following products with the Double 11 shopping allowance logo and meet the conditions before you can use it.

2. Products that can use Double Eleven coupons are listed below the products, and they can be checked when paying. If you can check, you can use the coupon. If you cannot check, or the coupon is not displayed, Then it is not supported.

3. "Double 11 Shopping Subsidy" distribution time and collection channels: After the pre-sale deposit begins to be paid at 0:00 on October 20, consumers can use the product details page, venue, interactive games, point draws, etc. Collection through multiple channels is subject to what consumers actually see. There is no upper limit on the shopping allowance that consumers can receive.

Baidu Encyclopedia-2020 Double Eleven Shopping Carnival