First, we must go to areas with large traffic to choose the facade, so as to ensure the tourists, such as schools, hospitals, enterprises and so on.
Second, snack bars must have their own characteristics. When Wang Qiqi is entertaining guests outside, he likes to look for special snacks, but he doesn't like going to big places. It's too noisy.
Third, the decoration should be simple and must match and coordinate with the characteristics of snacks.
Fourth, the internal hygiene should be clean and there should be no mosquitoes. King Qiqi hates flies most. The ingredients are good and edible.
Fifth, service personnel should have quality and be clean! Tooling should be distinctive, clean and tidy, and be able to observe words and feelings.
Sixth, checkout is also a science and should be erased, so your food pricing is learned.
Seventh, propaganda work should be done well, such as making coupons, logging in to the US delegation and giving away a dish. It's important to repeat customers.
Personal advice, for reference only.
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I think the secret of opening a small shop is the first one. Before you come, you should investigate what customers around you like to eat. You can't blindly open a shop and what tastes you like. The second is spending power. We should go deep into the market to understand consumers' spending power and know who are the main customers. Third, snacks should be affordable and make customers feel that they have eaten enough and are worth eating. Fourth, it has its own characteristics. Now consumers are highly selective. If they want to eat, they have to have their own characteristics. Fifth, hygiene is an important aspect of customer choice at present. If employees, storefronts and training rooms are not clean, their choices will be affected.
Any restaurant is the embodiment of a complex, and snack bars are no exception. If you want to succeed in starting a business, you must do every detail!
Entrepreneur activist
Sister Lin's point of view:
There is a teppanyaki seller at the entrance of our village, who comes on time at four o'clock every afternoon and usually sells until four or five in the morning. Teppanyaki business is particularly good. I have to wait in line after buying it several times, and there are still a few people to do in front. But I can't. If you want to eat, you must wait. Why is the boss's business so good? I think there are the following points:
1. No shops, no stalls. I find it best to make snacks or set up stalls on the roadside. If teppanyaki at the entrance of the village opened a shop in the village, I don't think business would be as good as it is now. Moreover, the location of the stall is more flexible, you can choose the place with the most people, and there is no rent pressure, just be careful to avoid urban management.
2. Personality. Snack bars had better have their own characteristics, which can be remembered by diners. One of the characteristics of teppanyaki at the entrance of the village is that the boss has strong principles and a big temper. I went to buy it. The boss said there were two copies in front. I asked if I could do mine first. I am in a hurry. The boss said no, I have to wait in line if I want to eat. I had no choice but to wait for twenty minutes. But it doesn't matter. I don't worry about others cutting in line when I go to dinner. I added the boss's WeChat, and he sent friends to set up a stall every day. He won't come unless he is ill with salt water.
3. It tastes good. The most important thing in making snacks is taste. Before setting up a stall, you should learn from your teacher and have your own secret recipe. The squid cooked in teppanyaki at the entrance of the village is particularly delicious. The boss will fry onions together, while frying and pressing, which has a unique fragrance. Except squid, fried rice noodles and cauliflower are delicious. As long as it tastes good, people naturally queue up to buy it every day.
4. The price is moderate. Since it is a snack, don't set the price too high. Snacks are not luxury goods, but small profits and quick turnover are the right way. We have a local barbecue restaurant with many people and a good environment, but one of the problems of this restaurant is its high price. Everything is more expensive than other restaurants, but the taste is not particularly prominent. Everyone mentioned that this store is expensive, and they won't go to his house unless it is a particularly important entertainment, so business is average now.
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I just make snacks. To tell the truth, the profit in this line is still ok. When the profit is high, it is much higher than the salary of ordinary migrant workers for four or five months, but it does not mean that you can make money as long as you make snacks. This also involves cost control, simple marketing, store location and so on.
Generally speaking, there are quite a lot of doorways in this line. I will share it with you today. The snack industry should first pay attention to:
The choice of stores, first of all, when we are preparing to make snacks, we must first find the location of the stores. This position is not random. You should first get to know the people who live nearby, whether they are middle-aged or young. Most people who like to eat snacks are young and middle-aged.
These people seldom bargain with you about the price of food, which is fifty cents faster than other snack bars. Moreover, the purchasing power of young and middle-aged people is relatively high, and the unit price of customers is often much higher than that of middle-aged and elderly people. Therefore, the location of the store must be selected.
The second point to note is:
Control the purchase cost. Under normal circumstances, when your snack bar just opened, someone will take the initiative to supply you, but you should not directly agree, but charge more quotations. At the same time, go to large food wholesale markets and compare supplier quotations on the spot. If the price is not much different, then we can cooperate. After all, it can save you a lot of time. Also, you should pay attention to the quality of the dishes. In the normal snack business, most of the dishes used are not very good. That is, those goods with poor prices can only be controlled in this way. Don't believe it, at least 9 snack bars in 10 do this.
The third point to note is:
Simple marketing, now is the time when good wine is not afraid of the deep alley. If your snack bar wants to do a good job and become bigger and stronger, then at least use some marketing means. At least with exposure, it will bring some word of mouth to the store. With word of mouth, there will be people who don't know where they come from.
Now is the Internet society, so the basic marketing methods are mostly around the Internet. As long as the marketing is good, the exposure brought by it is well known throughout the country. When you become famous, you can start to consider joining the circle of money.
What's the secret of opening a snack bar?
1, site selection
There is no doubt that the location of the snack bar is the most important. Only by having a stable customer base can we ensure business continuity.
You can consider the vicinity of the school, the residential areas where tenants are concentrated, the places where snacks are concentrated, tourist attractions and so on.
2. Understand the specific situation of the surrounding consumer customer base.
If there are many tenants around, the demand for fried rice will be great, and it is no problem for several stores to sell fried rice continuously.
However, if you are located in a snack street, the customers are floating population. Then, you should try not to sell duplicate products. Even if you are selling duplicate products, you should keep a certain distance, otherwise the competition will be fierce.
For example, there are already two tea shops. If you want to open them, you must keep a certain distance, otherwise the competition will be fierce.
3, grounded, affordable, delicious, novel and scarce snacks will attract customers.
For customers, grounded, affordable, delicious, novel and non-repetitive snacks are relatively attractive. In particular: grounding gas, affordable and delicious are essential factors. If you want to do it for a long time, these three points must be done.
Novel snacks have certain risks, and customers may try them out of curiosity. But whether customers are willing to continue spending or not, they should be grounded, affordable and delicious.
Scarcity means trying not to repeat the snacks around you. For example, a mutton soup near my home is very spicy. It is because there is no circle around, only this one. It is also very grounded and affordable. People often go there.
The benefits must be visible to everyone.
Affordability is to let everyone see it as much as possible. What does this mean?
I have a friend who sells roast mutton offal 10 yuan, 15 skewers in Chongqing, and buy 30 yuan before sending 10 skewers. He hung this on the door with a banner, which immediately caught everyone's attention. Business is booming.
Therefore, whether you promote sales or your price is affordable. Customers must see it, and customers can only be attracted if they see it.
5. Attracting customers with smells.
Since we sell snacks, we use smells to attract customers. Of course, it is also very important. Many snack merchants will cook some delicious snacks near the peak of consumption at night. Use smells to attract customers.
6. Don't give up easily if there is no problem with site selection.
If you are sure that the location is ok, even if a snack is not selling well, try to change it. But don't give up easily, a good position is not easy to find.
7. Say it again: "grounding gas, affordable and delicious" is the driving force for customers to continue to consume.
This article is the headline number: shop wisdom is original. I will often share business models, cases and solutions. Please pay more attention.
A few articles mentioned before that a friend of mine opened a barbecue shop in Shenzhen, making a profit of 2 million a year. Many people don't believe it. If many Huawei people in Bantian, Shenzhen know that store, the business will be booming every day.
According to my own experience and experience, I analyze these aspects in operating snack bars.
The importance of location for catering is self-evident, but it does not mean large-scale shopping.
Pavement of shopping center or commercial street. On the contrary, such a position will easily fail because of its high cost.
Take my friend for example. His street belongs to someone, but it is not busy. But there is a very potential factor, which is next to Huawei and Foxconn. The total number of people in the two factories exceeds100000, and many people have not found such a large potential market.
Some people may ask, why has no one else done such a potential position before? The factor I analyzed is that due to the culture of Guangdong, the night market likes to open some traditional porridge stalls and brine shops. But it may be in the factory, they are full and don't need to run out, and the store was also very traditional before, just a place to eat.
My friend's barbecue shop is decorated in an industrial style, and there is a table at the door, and a ball game is shown every day with a big projection. This creates a relaxing scene for Huawei employees, not just eating. Since my friend opened this store, many Huawei employees who couldn't get out came out after working overtime last night.
Drinking in the barbecue shop, drinking beer here with a group of foreigners every day, and there is no place to drink beer around. This barbecue stall is not only a snack, but also a quiet bar. Friends who have stayed in Sakata should know that there are no bars around.
This is also the most important. Since you have eaten it, it must be delicious, otherwise everything else will be in vain. My friend stole his barbecue skills from our hometown. The barbecue in our hometown is a must in the surrounding counties and cities, and it tastes good. I brought a lot of friends to eat, and no one said it was not delicious.
Therefore, the taste must be distinctive and delicious, which is the basis of all success.
Therefore, it is good for small businesses to make big profits, but you have to explore for yourself. Go to a successful store to talk to the boss and sum up the experience.
I am a serial entrepreneur, and I will share more real cases and entrepreneurial experience with you.
Now, for consumers, eating is good. You can try a small business about eating.
Good taste, well-known, distinctive, wide consumer groups and so on.
Personally, it is not a problem that the products are excellent, cost-effective and properly marketed.
Thank you for inviting me!
Small businesses are indeed profitable, and examples abound around them. But if you want to start a business to make snacks, first of all, don't have the misunderstanding of "low catering threshold", because the competition in the catering industry has never been so fierce.
After that, visit the local market more, understand the living conditions of various categories, do your own positioning and know what you want.
In fact, to tell the secret, sum up the examples of "small business making big money" around you, and you will understand that the biggest secret is to be down to earth.
The current catering industry can be said to be flashy and gradually dispersed. Many of the previous concept restaurants can be said to be leading all the way in March and May, and many of them have disappeared since then. The key word of the catering industry at present is "return".
In other words, to return to the essence of catering, first take root, then dig deep, don't pursue more varieties and adapt to more people's tastes. As long as you do your best, you can become the foundation of your own survival. With this premise, success is a natural thing if all the details such as procurement, taste and service are done well.
For your reference!
One Orientation, Two Taste and Three Marketing Strategies