The reason why the Xiucai Eat and Drink account became popular is mainly because of the following reasons:

1. Unique positioning: The Xiucai Eat and Drink account has a very unique positioning. It not only focuses on the theme of eating, but also Incorporating the element of drinking, this unique positioning attracts a large number of fans who enjoy food and drinks.

2. High-quality content: The content published by the Xiucai Food and Drink account is of high quality, and both the presentation of food and the introduction of drinks are full of temptation. Moreover, in the process of introducing food and drinks, the anchor not only provided detailed production processes and ingredients, but also shared the stories and culture behind various delicacies, which made the audience have a strong interest in the content.

3. Highly interactive: The anchors of the Xiucai Eat and Drink account attach great importance to interaction with the audience. They often answer questions raised by the audience during the live broadcast and share their opinions and suggestions with the audience. This enhanced interactivity allows viewers to have a deeper understanding of the anchors and their content, and also makes the Xiucai Food and Drink account more sticky.

Character Experience

Beginning in 2020, "Xiucai" began to shoot short videos on Douyin, and almost every work received tens of thousands of likes. Judging from the content of the video, the scenes are mostly rural. The "scholar" in front of the camera often has finely combed hair, wears a suit or shirt, and a belt. When the camera is close, he smiles, flips his hair, and sings (lip-syncs) at the same time.

On August 19, 2023, "Xiucai" released a co-production video of himself and the anchor "Crazy Little Yang", with more than 3 million likes. In a live PK on the evening of August 16, on one side was the "Xiucai" with tens of millions of fans, and on the other side was the anchor "Allure with a Smile" who had millions more fans than him. That night, the number of people online in the live broadcast room exceeded 100,000, and a total of more than 20 million people watched.