At a time when the demographic dividend has disappeared and traffic has bottomed out, the membership points mall is an excellent way to help companies with user operations. Since points can be accumulated and consumed, users will actively complete various "tasks" customized by the platform to obtain points, such as common daily check-ins, shopping, comments, etc. The process of accumulating points is conducive to improving users' daily activity. . But the premise is that the products in the mall that can be redeemed with points are attractive to users.

Therefore, when selecting products in the mall, it is necessary to clarify user portraits, pay attention to analyzing user preferences and needs, and regularly change the types of mall products in line with different holidays and seasonal characteristics. Diversified products can satisfy the needs from different dimensions. Personalized needs of users and improve user stickiness. In addition to this, digital products such as Youku membership, iQiyi monthly cards, and Kugou Music season cards are less affected by seasons, and user demand for them has always existed.

Fulu Jucai Mall, backed by the listed company Fulu Holdings, is a prominent TOB enterprise purchasing platform in the virtual equity commodity industry. It focuses on providing various digital products for corporate points malls, in addition to scene-based entertainment audio and video Members also have supermarket shopping cards, food vouchers, phone recharge cards, etc. They do not need to be mailed like physical goods, and they can be personalized according to corporate needs. Fulu Jucai Mall can issue invoices, the supply is safe and stable, and long-term supply can be achieved. Welcome to consult.

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