ByteDance has just joined the team, and it is inevitable that BD will push the team offline.

At present, the three Internet companies with the highest market value in China, Tencent, Ali and Meituan, have made their fortunes by social networking, e-commerce and take-out. As for ByteDance, the e-commerce business has been in operation for two years, and the effect is good. Socialization and take-out are gradually following up. Anyone with a discerning eye can see that this giant is trying to climb the peak of the Internet in China.

In p>22, the total take-away orders in China will exceed 17 billion, up by 7.5% year-on-year, and the number of take-away users will be about 5 million. It can be seen that the whole market is very large, and more importantly, there is room for further growth. For "eating", the best recommendation method is video, which can not only better display food, but also recommend reasons to help users make choices.

internet characteristics

in the internet era, traffic is king, and the potential of "heart-warming takeaway" cannot be underestimated. In the period when products are surplus but users are scarce and channels are scarce, having a huge number of users and channels and forming an alliance is one of the necessary factors for success. This is also commonly known as the alliance strategy. The premise of the alliance strategy is "cross-industry and the same customer group", and the core point is to transform non-customers in different industries into prospective customers.

the essence of integrating inter-bank commercial entities is to put the scattered major stakeholders on a public platform, where both the consumer and the producer can realize their own interests. In fact, the essence of alliance is an alliance activity initiated by merchants in different industries but with the same customer group. Each merchant provides its own customer resources and replaces them through a set of mechanisms.