So far, Lu Xiaokai has been working hard on the e-commerce road for three years. From an e-commerce novice who didn’t understand the platform rules to a millionaire with annual sales exceeding 100 million, he graduated from junior high school and worked everywhere. It took Lu Xiaokai three years to go from a wandering boy to an entrepreneur who drove the sales of agricultural products in his hometown and was given a banner by the villagers. Currently, his fans on the Douyin platform have exceeded 6 million, and of all this, what makes him happiest is It won favor for my parents, gained recognition from people in my hometown, and at the same time allowed many young people in the village to stay.

Ordinary rural people can also do live broadcasts

Before the age of 30, Lu Xiaokai had never been exposed to short videos and live broadcasts, let alone e-commerce. At that time, he graduated from junior high school. After that, he entered the society early, driving a taxi, selling spicy hotpot, working for others, and picking wild products in the mountains. In order to make money, Lu Xiaokai did many kinds of jobs.

Lu Xiaokai was born in Dongshan Village, Wulindong Town, Raohe County, Shuangyashan City. Wulindong Town is located in the south of Raohe County, facing Russia across the Ussuri River in the east. It is a veritable border. In a small town, most young people in the village go out to work to make a living, and he first came into contact with self-media in 2019.

In this small border village, "I am the first person to make short videos among the people around me." Lu Xiaokai was very honest about the original intention of doing this, "Because short videos are posted on some platforms." There will be profits.

He wants to make money and give his family a better life. However, due to academic qualifications, there are many restrictions on finding a job. One month's salary seems to be a bit difficult for the family to live on. In addition, Lu Xiaokai also has a hobby of making videos to record life, so he just does what he says.

Because he knew nothing about shooting techniques and angles, Lu Xiaokai initially only shot and shared in his free time, shared daily life, and chatted in his spare time. However, the number of views was not as good as expected, and the shooting lasted 8 months. At the end of the day, he could only get a few cents in income, and the most was 13 yuan. Lu Xiaokai remembered it very clearly. At this time, he had the idea of ??giving up for the first time, "The people at home were not very supportive, so I couldn't Stable, they feel it’s better to work part-time.

“You’ve been doing it for so long, why should you give up? His wife noticed her husband's frustration and encouraged him to continue, but Lu Xiaokai had almost no motivation at that time. In order to give her husband more confidence, Lu Xiaokai remembered that his wife started a live broadcast of winter fishing, which was popular at the time. Eyesight, fishing, in the weather of more than 30 degrees below zero, my wife's hands are often red from the cold.

My wife’s efforts were not in vain. Dongqiao Live Broadcast brought Lu Xiaokai a good number of fans and views, which also gave them hope, and Lu Xiaokai had the courage to continue. With the motivation, he also quit his job and determined to build this account full time.

Lu Xiaokai is not satisfied with the current situation of video playback. Many times fans will leave messages asking him how to buy the delicious food in his videos. Lu Xiaokai thought that he had seen some videos of anchors selling goods, and what he thought he could try was a live broadcast of selling honey. The anchor was an ordinary rural person, and in half an hour, the anchor sold More than a ton of honey, "It turns out that rural people can also do live broadcasts!

This greatly encouraged Lu Xiaokai, and live broadcasting has become a new goal for him. "The platform provides such a The stage for the development of rural people, I feel that I have caught up with a good era.

Continue to persevere and live broadcast more than 40 times a month

After Lu Xiaokai got the authority to bring goods, he wanted to do this well and set goals for himself every day. Today How many videos do you need to shoot, how many views do you need, how long do you need to live broadcast, and how many fans do you need to increase. As for the way to bring goods, Lu Xiaokai mainly focused on live broadcasting at first. He counted that there were more than 40 live broadcasts in a month at most. “Sometimes I get up at five or six o’clock in the morning and start live broadcasting, and end the broadcast at seven or eight o’clock in the afternoon. On average throughout the day, It will take more than ten hours to broadcast.

In addition to live broadcast, he has many things to worry about. The goods Lu Xiaokai sells are all local agricultural and sideline products. At first, he thought it was very simple, just put the products on the market. Just go to the store, but selling agricultural and sideline products requires production licenses and other documents. Because he knew nothing about these, he once faced a situation where the products could not be put on the shelves. The platform also had platform rules. In addition, there was no one to guide him, so he was criticized in many ways. It took Lu Xiaokai a lot of effort to understand these restrictions.

Product acquisition and express logistics are another major problem that Lu Xiaokai faces because all products sold are local. Kai needs to negotiate cooperation with merchants and negotiate prices with couriers. Courier prices will be cheaper when the volume increases. Because he is not familiar with these fields, Lu Xiaokai remembers that after a delivery, he typed in the order number for a whole day. I didn’t even eat, but later I learned that there was a thing called ordering software that could automatically fill in the order number, shoot and edit videos, negotiate with merchants, and deliver goods by express delivery. All of this was done by him, and he was also in e-commerce. Exploring bit by bit on the road

One million Douyin fans increased due to one video, and tens of millions of agricultural products were sold every year

Lu Xiaokai noticed Douyin very early. As for audio and short video platforms, he was only active in Xigua Video and Toutiao earlier. Because the videos posted on Xigua Video can be synchronized to Douyin, he registered the account of @鲁小凯 to post videos, but did not care.