From a small workshop to a group army, walking into the Xinjiang Nang Culture Town in Yining City, Xinjiang, the air is filled with the aroma of roasted naan.

Production and processing areas, experience areas and living areas are planned here, with a daily production of more than 40,000 naan.

In 2020, the city integrated existing production resources and created a naan industry development system of "1 industrial park + 10 production bases + 1 block + several workshops".

"In the past, the daily income was very unstable. Sometimes it was as high as the neck, and sometimes as low as the ankles." Kurbanjiang Tulahong was making naan in the Nang Industrial Park in Tashkerek Township, Yining City.

The mobile phone always plays cheerful music.

He is a well-known local naan maker. He used to run a naan shop with his family. After working in the industrial park in October 2020, he concentrated on making naan, earning a monthly income of 7,000 yuan.

"It's very good now. I don't have to worry about noodles and oil, and I don't have to worry about how to sell the naan." From small workshops to "group armies", from rough production to new methods, a flexible method that not only achieves centralized production but also takes into account diversification, Xinjiang naan

In the past two years, the industry has gradually moved from fragmented and small-scale operations to the path of intensive and large-scale development.

Why change?

"In the past, production was scattered and smoke was everywhere, which was neither economical nor environmentally friendly." Yang Xiaolong, chairman of Yining Saiwaijiang Nang Food Co., Ltd., believes that to expand the Nang industry, we should start by adjusting the form of production organization and carry out large-scale centralized production, which is conducive to

Ensure quality, cultivate brand, strengthen marketing and develop new products.

From decentralization to agglomeration, the naan industry has not only promoted industrial expansion, but also strongly stimulated employment.

The Urumqi Nang Culture Industrial Park was completed and put into operation in 2018, and has provided employment to more than 1,000 people. The development of the Nang industry in Kashgar has created employment for nearly 10,000 people. The construction of the Nang Industrial Park in Aksu has created more than 5,000 jobs.

The Taxiang Food Co., Ltd. in Tashkerek Township, Yining produces more than 10,000 naan per day, providing employment for more than 60 villagers... Experts said that the naan industry is a characteristic industry in Xinjiang and a potentially advantageous industry. Through a series of measures, it can

Build it into a "significant advantage" industry and grow into the pillar of Xinjiang's economy.

Agglomeration development is the only way to go, and industrial concentration must be enhanced by actively guiding Nang enterprises to enter the park.

In the process of developing the naan industry from small food to full chain, Xinjiang pays attention to industrial integration, "hands in hand" with related industries, expands development space, "links primary industry, bases on secondary industry, and holds hands with tertiary industry", which can not only drive planting, tourism, catering,

The development of various industries such as e-commerce and logistics has also stimulated the development momentum of the naan industry.

In order to expand the popularity of Xinjiang naan products and lay a good foundation for industrial integration, Xinjiang actively carries out promotion activities.

In December 2020, the third Xinjiang Nang Industry Promotion Conference was held in Zhengzhou.

During this period, Xinjiang Nang Enterprises had in-depth exchanges and cooperation with Henan Food Enterprises, and not only received orders, but also gained many "golden ideas" in terms of brand marketing, specialty packaging, and channel construction.

Kuqa Nang City, located in the Aksu region, not only produces naan, but is also a national 3A tourist attraction.

Liu Qinghua, manager of Kuqa Da Nang City Co., Ltd., said that Da Nang City produces more than 5,000 naans per day. Visitors can not only taste naan, but also taste other local delicacies, buy special handicrafts, and watch performances by local folk artists.

Not only are we looking for solutions in the lower reaches of the industrial chain, but the development of Xinjiang’s naan industry is also constantly driving the improvement of the upstream chain.

Wheat is the main raw material for making naan. The development of the naan industry has forced the adjustment of the planting structure, which has led to the improvement of wheat planting quality and efficiency.

The Xinjiang Grain and Material Reserves Bureau supports leading enterprises in the research and development and brand promotion of special flour for making naan. The group standard of "Wheat Flour for Naan (Cake)" has been promoted since 2019. Currently, more than ten flour processing companies above designated size are producing flour according to the standard.

Special flour for naan.

Qitai County, Changji Prefecture is an important wheat-producing area in Xinjiang. The person in charge of the county's Agriculture and Rural Affairs Bureau said that in recent years, the demand for special flour for making naan has increased year by year. The county's processing enterprises supply an average of about 140 tons to the market every month, which has strongly stimulated planting.

Industry, the county's wheat planting area has exceeded one million acres.

The Aksu region has created a green standardized raw material base of 1.13 million acres to ensure the high quality of naan products from the source.

In addition to wheat, the production of vegetable oil, walnuts, grapes, onions, peppers, safflower and other raw materials has also been promoted.

From homogeneity to each showing its strengths to promote industrial development, the focus is on highlighting characteristics.

As a specialty food in Xinjiang, Nang has a distinct regional imprint, but there is also homogeneous competition.

In order to solve this problem, various regions in Xinjiang have taken measures to find and strengthen their own characteristics.

Making new twists on traditional naan is the choice of many places.

The Kashgar region selected a professional team to analyze and investigate market demand. In addition to focusing on the development of traditional oil naan and sesame naan, it also actively developed specialty naan products such as rose sauce naan, spicy skin naan, and walnut naan.

Dragon fruit naan and spinach naan developed by Yining Saiwaijiang Nang Food Co., Ltd. were loved by consumers as soon as they were launched.