Christalyn Brannen and Tracey Wilen wrote a great introduction to Japan, Doing Business with Japanese Men: A Handbook for Women.

Japanese Men-A Woman's Handbook (Ishibashi Press, Berkeley, CA, 1993).

It’s worth noting that the first sentence of the first paragraph of this book offers this advice: “Establish your authority.” Dos and don’ts when establishing authority (Be sure to pay attention to your title. Titles matter.

As mentioned in Chapter 3, two Wisconsin businesswomen came to Japan and one of them had a business card that listed her as president of the company and was immediately treated more favorably than the other woman whose business card only said marketing manager.

Attention and respect. Japanese people are very sensitive about titles. A "president", "chairman" or "senior executive" obviously has higher authority than a "manager" (consider finding a "middleman". If you don't understand the market.

This is especially the case. The "middleman" is usually a Japanese person who understands the business crowd, etiquette, and power centers. This person should also know how to make your title and authority known to others in an appropriate way (when leading a group).

Be especially sensitive. Make sure you know whether your subordinates will obey you. You must also know how to deal with issues such as where you sit during meetings and how long you speak. These should be discussed with your team in advance.

Be the last to enter the room; sit in the most important visitor's seat; warn others in the group to follow your lead; and do not participate too much in the discussion. Listening is a way of showing authority among Japanese business people.

In a group, the most silent person is likely to be the most powerful person. If this person is older, the possibility is greater (Don't do the work done by some junior staff. Don't offer to distribute and recycle files, let alone give.

Make tea and pour water. (Don’t show your emotions. Do not get angry or angry in public under any circumstances. Japanese people are taught to be tolerant and reserved. Slapping the table, suddenly raising your voice, or acting rudely are signs of impoliteness and loss of control. (Don’t

Do things that will embarrass your Japanese partner. People place great emphasis on "saving face" for others. Japanese men believe that when a Japanese woman greets you at the airport or in a hotel, you should hide all possible embarrassing things.

Bringing him to the meeting will embarrass him and show disrespect for him. Likewise, never praise an individual in public. The Japanese emphasize team spirit and believe that any achievement is the result of collective efforts.

Three Japanese virtues: respect for others, humility and patience. You may have the highest authority in your company, but please respect other people's titles and ages, show your humility, avoid overpraising your products or services, and stop taking advantage of you.

A common sales technique. Don't be afraid and hesitant to apologize often, even for seemingly small things. This way of showing kindness and humility is very important in Japan. Additionally, teachers are highly respected in Japan.

People call you "Mr." If you are qualified as a teacher, you should tell the other party tactfully in the process of doing business. In addition to establishing authority, what kind of overall image should you establish in Japan?

. Take the actions of the former First Lady of the United States, Barbara Bush, as an example. You may remember that when she accompanied her husband to visit Japan in 1992, President Bush felt a little uncomfortable on the podium at the state banquet.

Uncomfortable, in fact he vomited on the shoes of his owner, the Prime Minister of Japan.

A few minutes after President Bush was led aside, the Prime Minister turned around and asked, "Mrs. Bush, would you like to say a few words?" The First Lady calmly took the microphone, and her charm conquered the audience as well as the audience.

the whole of Japan.

Her eloquence, serenity, humility and handling of emergencies have left an unforgettable memory for the Japanese public.

Japanese television media still rebroadcast Mrs. Bush's speech to this day.

According to our survey of many women, American and Canadian business women have an advantage in Japan.

Someone found that “for some Japanese businessmen, doing business with women makes them very shocked and they don’t know how to deal with it. If the woman has a high degree of education or holds a high position in the company, this will deepen their feelings.”

A sense of surprise. This is an advantage to some extent," said Kate Hotchkiss, a sales manager at a large American company. "In my experience of doing business with Chinese, Japanese, and Korean business women.

In any case, they are very excited to be representatives of the company, which has become the key to their success. In any case, a very strong "mature female relationship network" has begun to emerge in Asia, especially in China.

So." More advice (Giving gifts. This is a deeply ingrained habit in Japan and one that seems to never end in business circles. People don't think of it as a bribe, but as a customary way to establish a personal relationship.