Combined with my learning experience in the Haoxue Weike self-media course, I have a deeper understanding and recognition of self-media knowledge, and I have gained a lot.

I would like to simply share with you some useful information and some tips on self-media operations to avoid falling into pitfalls.

1. What is self-media?

1. Traditional media: newspapers, magazines, radio and television 2. New media: Internet media (NetEase, Sina, Sohu Youku, iQiyi Tencent Video, Weibo, WeChat) 3. Self-media can be understood as its own media, in the mobile Internet

In this era, everyone is a media, and they can publish content anytime and anywhere, as long as they have a network and a device, a computer or a mobile phone.

We-media platforms include (Douyin, WeChat video accounts, Xiaohongshu, Toutiao, and Bilihuali). Individuals and enterprises can provide users with services such as live video, graphics, text, and audio through the self-media platform. The characteristics of self-media: interactive, two-way,

The content is diverse and extensive. 2. How does self-media make money? 1. Traffic is equal to money. 2. Publish content, users watch it, attract user attention, and generate traffic monetization.

Attract users' attention, user attention will continue to increase fans, and generate more traffic to monetize. 3. Seven ways to make money: ① Advertising sharing, platforms with advertising sharing (Today's Toutiao, Huaxia Bili Baijia account, Qishi account iQiyi

The number is greater than the number, Yidian.com, Zhihu Video) The advertising-free Kite platforms include (Douyin, Kuaishou, Xiaohongshu) The platforms with advertising sharing are all medium-sized videos ② commercial orders, trading platforms and private orders ③ bringing goods

, there are videos to bring goods live, pictures and texts to bring goods, ④ Live broadcast relies on rewards ⑤ Pay for knowledge, there are special courses and tutorials f Private domain traffic: you can divert traffic through the entire network, and sell goods in a certain closed space ⑥ Platform incentives: Yes

3. The purpose of making self-media short videos 1. Work empowerment: bosses and executives, attract traffic, promote brand incentive content e-commerce sales channels.

Ordinary employees are diverted to change industries to prepare for starting a business in the future.