1. The first is benefits + wrong practices + solutions + call to action. Capture the customer's attention with "what you can benefit from" and then arouse interest by informing most people that what they are doing is wrong. Finally, a solution is given, a method provided by an expert that can help the customer get what she wants.

2. The second step is problem + pre-frame + solution + call to action. Raise a product issue that customers are more concerned about, and then give several standards to judge the quality of this product. Finally, your product fully meets these standards, indicating that your product is a good product.

3. The last is event + bad result + solution + call to action. What you do or are doing every day, you suddenly find that what you do has counterproductive effects, is ineffective or meaningless, and makes you very dissatisfied. Finally, because you did something or purchased a product that solved the problem for you.

Bringing goods, in Internet terms, refers to celebrities, Internet celebrities, Internet marketers, etc. promoting goods through live video broadcasts and other channels.