Green Mountain Coffee creates a new concept of coffee life, where you can enjoy life while drinking coffee. So what does Green Mountain Coffee taste like? What kind of coffee is Green Mountain Coffee?
How about Green Mountain Coffee?
Food experts say that Green Mountain Coffee has a very harmonious and harmonious taste of sourness, sweetness and bitterness. It has excellent flavor and aroma, suitable for making single-origin coffee and suitable for medium roasting.
It can eliminate fatigue, must supplement nutrition, rest and sleep, and promote metabolic function.
What kind of coffee is Green Mountain Coffee?
This is a company that has entered the North American market with its single-cup coffee system. As of September 2013, Green Mountain Coffee's krig coffee machines and matching K-cup coffee have been installed in 13% of American households.
Data show that Green Mountain Coffee achieved operating income of US$4.358 billion and net profit of US$484 million in fiscal year 2013, of which 92% of revenue was contributed by Krieger coffee machines and supporting K-cup drinks. The revenue of K-cup product alone reached US$3.187 billion.
Relying on the continued consumption of K-cups to achieve profitability, Green Mountain Coffee has gradually developed from a small company with a market value of less than US$300 million to a large-scale company with a current market value of US$19.521 billion (approximately RMB 120.675 billion). enterprise. Initially, Green Mountain Coffee was just a little-known coffee roasting company. It was founded in the American summer resort of Vermont in 1981. It made money by selling coffee to tourists. In the mature and saturated traditional coffee market, Green Mountain gained The profits are very limited.
Innovation from Krieger became an opportunity to reverse Green Mountain's fortunes. The company's founder accurately captured a consumer pain point: "Why do I have to make a pot of coffee at a time? I only drink one cup at a time. ” Driven by this idea, the Krieger coffee machine, which brews only one cup of coffee at a time, and its accompanying single-serve K cup came into being.
The so-called K cup is a container that looks like a paper cup. There is a smaller paper cup-shaped permeability device inside, which can only permeate liquid. Coffee, tea or other beverages are put into the cup and sealed with an aluminum foil lid. , to ensure that the aroma of coffee and other beverages does not dissipate. Consumers only need to put the K cup into the coffee machine, and a cup of fragrant coffee will be ready in one minute. The emergence of this coffee drinking method has changed the traditional experience of consumers.
K-cup simplifies the tedious steps such as grinding coffee beans and weighing the traditional coffee beans. One cup at a time, it is made and drunk immediately. Compared with traditional coffee, the taste difference is not big. In order to prevent other companies from entering the market, Krieger's single-cup coffee machines can only be used with the company's patented K-cup.
When K-cup coffee was launched, there were only a few small coffee brands joining the franchise, and Krieger Company received royalties from them. Green Mountain Coffee was one of the partners at the time. In June 2006, Green Mountain Coffee used two-thirds of the previous year's revenue for a total of US$104.3 million to acquire all the shares of Krieger and acquired its single-cup coffee machine and K-cup business. This transaction became the most important turning point for Green Mountain Coffee. After the acquisition, Green Mountain's business was divided into two parts: Green Mountain Coffee and Krieger coffee machines and K-cup drinks. At this point, Green Mountain Coffee has also completed the transformation of its business model.
Krieger coffee machines are sold at cost price, and several boxes of K-cup coffee are included with the sale of the coffee machine. Including advertising expenses, the coffee machine can be said to be a loss-making business, but once consumers buy it Krieger coffee machine will continue to buy K cups. Green Mountain’s profit comes from the continuous consumption of K cups. This is a typical "razor holder + blade" model. After you buy a razor holder, you need to continue to buy blades to ensure that the razor can be used normally.
Green Mountain Coffee sells coffee machines at cost price, and then relies on subsequent sales of K-cup drinks to make money. The transformation of the business model has brought huge profits to Green Mountain Coffee. Before the acquisition of Krieger, Green Mountain Coffee's revenue had a compound annual growth rate of 23.5%. After the acquisition, its revenue compound growth jumped to 52.7%.
Best time to drink coffee
Drink coffee in the morning
Generally speaking, drinking coffee in the morning is the best time. Coffee can improve constipation, but this effect is particularly obvious when drinking coffee in the morning, but it has little effect when drinking coffee at other times.
Many people also believe that a cup of coffee in the morning will make them feel energetic when going to work in the morning.
Drink coffee before and after meals
Coffee can promote digestion. To maximize this function, drink coffee 30 minutes before or 30 minutes after a meal. Coffee is the perfect time.
However, because coffee will affect the body’s absorption of iron, we will not be able to absorb enough iron. People with anemia should especially avoid it. In addition, drinking coffee 30 minutes before exercise can increase metabolism, help burn more calories, and make exercise more effective.
Drink coffee when you are tired
The refreshing function of coffee is recognized by everyone. One cup of coffee can keep us energetic for 4 hours, so drinking one cup after a nap can It may occasionally be effective to stay awake, but for people who drink coffee for a long time, the effect is not great.
Drink coffee in moderation and at the right time
For coffee with ordinary caffeine content, 200cc per cup, 2 cups a day (total caffeine content of about 150-250mg) is acceptable , more than 2 cups, there may be a danger of overdose.
Benefits of drinking coffee
1. Reduce the risk of primary liver cancer and ovarian cancer;
2. Protect cardiovascular disease,
3. Enhance memory and help prevent cognitive decline;
4. Prevent diabetes;
5. Help longevity;
6. Reduce fatty liver Wind