I don’t need to brag about Lawson’s reputation. A multinational convenience brand as famous as 711 has cooperated with Zhongbai, a state-owned supermarket in Wuhan. Together, it has opened up new territories. Other cities should It is also this form of cooperation, but the partners are different. It can be seen from solgan that Zhongbai Lawson's product line is mainly positioned as fresh food.

Reference:

I opened my first store in March 2019 and now have 4 stores. If everything goes well, I will open 1-2 more stores this year. One of Lawson’s strengths is its focus on fresh food, which differentiates it from other convenience stores. If you search on Weibo, you will find that everyone is talking about Lawson’s fresh food.

The investment in Lawson Convenience Store is a stepped one. For example, the franchise fee for the first store is 70,000, then the franchise fee for the second and third stores will gradually decrease to 30,000 and 1.50,000, and the fourth and fifth stores will be 0 Franchise fee. In addition to the franchise fee, the deposit is a big one. The first three stores have to pay 200,000, 100,000, and 50,000 deposits respectively, and the fourth and fifth stores have 0 deposits.

The above is just a rough outline. I won’t go into details. If you are interested, please consult yourself.

The cost of my first store is about 50W, the second one is about 40W, the third one is about 35W, and the fourth one is about 15W. The more stores I open, the less the investment cost will be.

In terms of revenue, Lawson cooperates in the form of sharing. Of the overall gross profit every month, franchisees only account for 65%, and the brand takes 35%. The more stores it opens, the more franchisees will earn. The proportion of merchants will increase, and it will eventually remain at a ratio of 70%.

But this is a share of gross profit, not pure profit. Suppose my monthly turnover is 200,000, and Lawson’s gross profit margin is 35%, which is 7W, then the brand will take away 35%, which is 7W. *35%, totaling 2.45W, I got 4.55W, I will use this 4.55W to pay rent and labor.

The first one was a school store. At that time, I was hesitating between opening a fruit shop or a snack bar. Later, I found that Lawson had a lot of fresh food, which was very suitable for students, so I decided to open a convenience store.

Although this store is said to be a convenience store, all the room temperature products are not sold well. Daily necessities such as water and towels are not competitive at all in places like schools. Our fresh products Food sales can account for 70%, so it is more like a "snack bar".

The first store performed well, and it immediately expanded and opened a second school store. The third store is a community store, and it is also the only one that does not make money. As a community store, its advantages are not so obvious. , fresh food can’t be walked around, and residents love to compare prices, but Lawson’s prices have no advantage at all.

The fourth store is a school backstreet store that is half residential and half school. Its advantage is that the rent is cheap, with a monthly rent of 4,500. Although the flow of people is not small, the entire area is a relatively remote place and can be used by local people. There are not many businesses for residents to consume. Overall, takeout is doing very well, with 800-1,000 takeout orders during peak periods.

The monthly turnover of these four stores are: 300,000, 150,000, 220,000, and 250,000. Not counting rent and labor, the gross profit is 35%, and the net profit is about 20%-26%. Each store is different. Supplement: The areas of the four stores are 25 square meters, 40 square meters, 60 square meters and 40 square meters respectively.

The rents of office buildings and high-speed rail are too high. The turnover of this kind of store will indeed be good, but if you combine the rent and costs, you may not make much money. Taken together, school stores are relatively the most cost-effective location model, so many franchisees prefer this type of location. However, in fact, many downtown locations have very good sales. I don’t have this type of location. store, so I don’t have much say.

In terms of location selection, we mainly rely on ourselves. Lawson convenience stores are very strict in selecting locations. If they have a good location, they will estimate a turnover before opening a store. If this turnover is not reached, it will take one month. A subsidy of 7,000 yuan (maximum) will be provided, which is why I can open my third store without losing money. Then there is a monthly water and electricity subsidy of ?3,000 and a loss subsidy of ?3,000. This is available in every store.

Lawson Convenience Store is probably the most reliable brand I have come across. I have come across Baiguoyuan, Benbenxian (local fresh food brand), Ziyan Baiwei Chicken, Juewei Duck Neck, Yidiandian . As for Lawson, mystery shoppers come to inspect every six months. If the company fails several times in a row, the company has the right to take back the store. There are free supervisors who come to the store about three times a week to clean the displays and supervise the sanitation, management and turnover fluctuations.

The management is quite strict. If there is a problem in the third phase, the supervisor will be fined 100 and the regional manager will be fined 200. Each supervisor can supervise 4-8 stores, depending on the individual's ability. If the store is in the early stage, there will be professional new store support. The department will teach you step by step for 7-15 days.