Today, another well-known nationwide restaurant chain, Element Fresh, has announced that it has entered bankruptcy liquidation and will gradually close all its stores.
Announced bankruptcy and liquidation
Official website information shows that as an American-style restaurant, New Element Restaurant’s dishes are mainly salads, sandwiches, juices and smoothies, and also provide Asian cuisine and creativity Dinner dishes.
It is understood that on December 14, New Element Catering issued a notice stating that since the COVID-19 epidemic broke out across the country in January 2020, the company's operations have encountered unprecedented difficulties, and store operations have been severely affected. The recovery of store performance has been slow and weak in recent years, which has caused serious losses for the entire company.
New Element Catering stated that the company is currently experiencing serious operating losses and a broken capital chain. It is now entering the bankruptcy liquidation process in accordance with relevant national laws and regulations.
According to the company's arrangements, New Element Catering will gradually close its stores, central kitchens, and administrative office operation support departments. For closed stores and office support department personnel, a suspension of work agreement can be signed; for stores that have not been closed during the bankruptcy liquidation process, all employees of the company will pay wages and determine the payment time based on performance appraisal and the company's cash flow status. However, "the company encourages employees to find their own way."
It is reported that employees of some directly-operated stores in Shanghai stated that they have received the email notification, but have not yet received the specific store closure notice.
"Stored value cards can be applied for refunds"
Public information shows that New Element is a light food brand restaurant, with delicious salads, sandwiches, juices and smoothies as its menu items. , in addition to a variety of Asian cuisine and creative dinner dishes. In 2002, its first restaurant opened and currently has stores in Shanghai, Beijing, Guangzhou, Shenzhen, Nanjing, Suzhou, Hangzhou, Chengdu, Wuhan and other cities.
Tianyancha information shows that on September 8, 2021, New Element Catering Management (Shanghai) Co., Ltd. was enforced by the People’s Court of Huangpu District, Shanghai, with an execution amount of 13,324 yuan.
It is worth noting that at the beginning of November this year, the brand also conducted a two-week campaign of giving away 500 yuan for recharging 1,000 yuan. In some New Element stores, the stored-value activity is still continuing. The minimum stored-value amount is 500 yuan and the maximum is 2,000 yuan. The stored-value will be given as a gift coupon.
What if the company doesn’t refund the card after I send it back? The operator said that you can take a photo before sending it and keep a screenshot of the WeChat conversation. It also said that the company has processed five batches of refund applications.
As for how to refund, the source said that if the value is recharged during Double Eleven, 500 yuan will be given for recharging 1,000 yuan. When making a refund, the balance minus the 6.6% discount of the actual deduction will be refunded to the consumer. the person’s money. If you don’t have a coupon, it is recommended that you spend it in the store recently.