2020 Hebaixi 24 solar term poster creative design copy collection

Regarding the creativity of the 24 solar terms, Hebaixi has explored a lot of skin care knowledge related to weather and climate. Related, it also combines its own brand advantages to provide corresponding product mix.

Reasonable copywriting can also be outstanding

Hebai Xi’s earlier copywriting and branding were very well integrated

The copywriting materials are also good and worth collecting !

Spring rain shocks spring and clears the valley sky

Summer is full of awns and summer heat is connected

Autumn is dew, autumn is cold and frost is falling

Winter is snowy and winter is cold.

The beginning of spring

All things revive and turn green due to spring

Skin care in all four seasons begins now

Rain

All things Moisturize and awaken youthful skin

The Waking of Insects

Everything comes into being when spring thunder sounds, and it’s time to take care of your skin and maintain your health.

Spring Equinox

The month of mid-spring: day and night are equally divided, yin and yang accompany each other

Qingming Festival

It rains heavily during Qingming Festival, and people frown on the road. . May I ask where time returns? Goddess Hebei protects youth

Grain Rain

Spring returns to the earth, and all things revive

Grain Rain brings forth all things, and youth begins to form.

The Beginning of Summer

Dou points to the southeast, Wei is the Beginning of Summer, and everything will grow up here

Little Man

Being full but not yet full, youth can be It's still half-cooked, and time will come.

Earn seeds

Plant a seed of youth and grow a most beautiful you.

Summer Solstice

At the beginning of Summer Solstice, the sun is scorching, protected by Hebai Xi, summer youthful skin

Little Heat

Don’t be afraid of Little Heat In the great heat, we have young skin

In the great heat

There is no unavoidable scorching sun, only summer that cannot be returned.

The Beginning of Autumn

Rejuvenate the skin and preserve vitality, as the summer cools down and the autumn breeze begins.

End of the summer heat

Guard youthful skin and bid farewell to the finale of summer!

White dew

The white dew of the autumn moon is coming, and youthful and good skin

Revitalize youthful appearance, make skin hydrated and fair

Autumnal Equinox

The so-called youth

Half blood and half bitterness

Be yourself , remain unmoved and retain the appearance of youth

Cold dew

The dewdrops radiate with cold light, protecting the skin from dryness.

Frostfall

The dewdrops freeze! Protect your skin too!

Beginning of Winter

Autumn has gone and winter has come, your Is your skin ready?

Light snow

This winter! Hepaxi is here to take care of your skin!

Heavy snow

Go out A must-have facial cream for fun

Winter skin care and skin rejuvenation

Winter Solstice

Which one should eat dumplings or glutinous rice balls? Should I hydrate or moisturize?

The moonlight shines brightly in front of the bed, and Little Cold turns into frost. The cold wind blew when I raised my head, and my cheeks turned red when I lowered my head.

Big Cold

Hebei is fair enough to withstand the cold winter and protect your youthful skin! What are the posters of various brands taking advantage of the situation on the second day of February 2018?

Durex is being subtle about this year’s poster of the dragon raising its head! On the second day of February, the dragon raises its head, also known as the “Spring Plowing Festival”, is a traditional Chinese festival that heralds the start of the year’s farming activities. , people greet the dragon and pray for rain and a good harvest. In view of this holiday hot spot, major brands must follow suit, so we found the following 9 poster copywriters.

Durex: Hold your head diligently and raise your head bravely.

Jisbon: On the second day of February, the dragon raises its head. Have you raised its head?

Dulux: Shave the dragon’s beard and taste the Dragon Rock. On the second day of February, the dragon raises its head.

Suning.com: Resurrection of all things, enjoy from the "new".

Mengniu: Looking up and seeing the bottom, I still have more to say.

Wei Long: On February 2, the dragon raises its head.

Qiaqia: February 2, shave the dragon’s beard.

Meituan x Beauty Haircut: The dragon raises its head and cuts its head. Girls with good-looking hairstyles will have good luck in love affairs. Caring for single dogs, haircut is 9 yuan 9.

Lenovo: February 2, the dragon raises its head, easy to unlock.

Wangwang: Wangzi peasant calendar, suitable for: ruined houses, ruined walls, and don’t take anything else away. Inauspicious: getting married, moving, opening a business, entering a house.

The above posters are of different types, but they all have the same characteristic, that is, they use "holiday elements + brand or product elements", such as: Meituan x Beauty Haircut: Dragon raises its head, haircut faucet. Girls with good-looking hairstyles will have good luck in love affairs. Caring for single dogs, haircut is 9 yuan 9. "Dragon raises its head" is the holiday element, and "cutting the dragon's head" is the brand element of hairdressing and beauty. The two are combined very naturally. Later, the humorous copy "Care for singles, get a haircut for 9 yuan and 9" is used to gain the audience's emotional * **Ming, it can be said to be a very good advertising opportunity.

Therefore, when making a poster to take advantage of the situation, you must not forget to use the template of "holiday elements + brand or product elements". If you can, if you can touch the emotions in the copywriting content, you will have excellent copywriting.

Ye Xiaoyu Copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Runpaopao (talkto520) How to write National Day and Mid-Autumn Festival poster copywriting to take advantage of the National Day and Mid-Autumn Festival in 2021 How to write poster copy to take advantage of the Double Festival

1. Skin care products: Double festivals and double harvests make beauty more beautiful.

2. Takeaway: I will give you the prosperous reunion and deliver it to you personally.

3. Clothing: Mid-Autumn Festival and National Day will make you feel fully clothed.

4. Dentistry: When you smile, the world laughs. Mid-Autumn Festival and National Day, eight-day holiday, laugh to your heart’s content!

5. Remote communication: Even if I am not with you, I can reunite with you immediately.

6. Love: The moon in the sky is the moon in the water, and the person in front of you is your sweetheart.

7. Restaurant: Exquisite life, never settle for a limited edition on Mid-Autumn Festival and National Day.

8. Real estate: Only when there is a country, there is a family. China celebrates the autumn and the whole family is happy. If it's too far to go home, then have a home here.

9. Mineral water: Drink more water, which is good for your health. With you here, I feel at ease.

10. Hair dryer: No matter the wind is cold or warm, the wind is perfect when you are there.

11. Wine industry: With whom should you share your wine? One glass to the distant country and one glass to the country. Pray for a successful Mid-Autumn Festival and peaceful reunification of the country.

12. Car: On the way home, I saw the bright moon that I missed day and night. Let's walk together on the way home.

13. Tea: Tea is the happy water that nourishes the heart. Love, guard your reunion night.

14. Movie: May you ride the wind and waves and realize your national and family dreams.

15. Refrigerator: Let the fresh food come home, a good country and a good home.

16. Durex: Take him to heaven, remember to pay attention to safety.

17. Underwear: I can hide my perfection, but I can’t hide my longing.

18. Marriage and Love Network: Girlfriends and moon cakes, always take one away.

19. Studying abroad: I am from an ordinary family, but I want to go abroad and realize my life dreams.

20. Animal Husbandry: The “animal husbandry” of happiness, and the successor of “animal husbandry” are reunion.