Excuse me, what is the importance of using fonts in poster design? Font design is different from font library fonts. It is a font that has been artistically processed and sublimated. Compared with the same font library and fonts with weak personality, the charm of font design is more unique and attractive. Types of font expression So as a font novice, how do you systematically learn font design from the basics? The following will be the main analysis of Chinese fonts. Based on popular font design cases, we roughly divide font expression types into five types: Helvetica, Song font, calligraphy font, three-dimensional font, and Chinese font. For more knowledge on poster graphic design, please consult South China Graphic Design School. 1. Boldface Boldface fonts are also called isoline fonts, also known as "square fonts", and are sans-serif fonts. The frame absorbs the advantages of the Song font structure and removes the serif decoration. The overall structure is simple and elegant, with a sense of fashion and modernity. The bold font can be said to be a versatile font. It is very malleable and can express the rigorous temperament of business, as well as youthful passion and dynamism. The slender bold font can also reflect femininity. 2. Song font Song font is designed for printing. Its strokes vary in thickness, generally thin horizontally and thick vertically. The ends of the strokes are decorated with node serifs similar to triangles. Song font is a serif font. Song fonts are far more decorative than bold fonts, and Song fonts convey more accurate temperament than bold fonts in the fields of culture, art, life, women, food, health, fashion, etc. 3. Calligraphy Chinese calligraphy pays attention to the movement of Qi, which refers to the echo between characters and lines in calligraphy works. Generally speaking, it is required that the pen breaks the meaning, connects the lines, and accumulates the lines to form a chapter. In the writing of the upper and lower, left and right, beginning and end of the words, there should be changes and harmony. For example, Song Cao of the Qing Dynasty said in "Calligraphy Essays": "Don't Reciprocating and reconnecting, breaking and reconnecting, carrying on and giving birth to, loving the son and caring for the mother. "The majestic momentum of the calligraphy characters itself can carry infinite design energy. In font design, calligraphy is usually written with a brush. In order to express the richness of the font, you can try to use writing tools such as soft pens, markers, beauty pens, pens, and pencils. There are two methods to implement conventional calligraphy font design: the first is the font library calligraphy font: based on the calligraphy fonts in the font library, the brush strokes are combined to achieve reprocessing of the fonts. The second type is handwritten calligraphy fonts: a. Write with a brush and other tools, and then scan it into the computer for reprocessing. When you are bored and have free time, you can use other writing tools to find the feel of the strokes, such as markers, line drawing pens, pens, etc., in addition to Instead of writing on paper, you can also try to explore interesting strokes on unconventional writing media such as napkins and glass. b. Write directly on the computer with a hand-painted pen, first write the shape, and then fill in and process it (there are differences between rough edges and smooth brush strokes. If you want rough edges similar to brush strokes, you can use a hand-painted pen to match the material.) 4. Three-dimensional fonts refer to fonts with 3D effect, three-dimensionality and strong spatiality. Commonly used are auxiliary 60° and 45° grid drawing, each perspective component is built according to the combination of basic glyphs. Horizontal and vertical structures are relatively easy to realize, while skimming, dotting, and pinching require the designer's rich creative ability to realize. Or disassemble the font strokes and replace the regular strokes with cubes, cylinders or other geometric bodies. With any combination, you can create endless font possibilities. Of course, you can also directly use 3D software such as C4D to model and render according to the fonts. The final effect will be realistic and moving, making the font design full of charm. 5. Static fonts have their own performance limitations. Adding dynamic effects can enhance the sensory experience and express the meaning of the words more fully, making it more impressive. What materials are needed to make a food poster?

To make a food poster, you need food materials, photos, layout design, copywriting, final completion, and printing.

The methods used include: adding depth of field, microscopic elements, creating atmosphere, making drawings, segmented display, focusing on parts, combining illustrations, focusing on raw materials, and creative techniques.

Tips for making gourmet posters

The main title group should have a level of more than 3 levels, and the remaining information groups should also maintain a level of more than 2 levels. You can add English, seals, and dotted lines when optimizing. Face elements. Place the optimized information on the layout, then analyze the functions of the space and think about what elements can be used to solve the space.

Add a wooden board as inner space and protect the main title from interference. Note that when adding inner space, you cannot add element materials that are not related to the style or attributes of the main image. Place the background and add some shadows, and use shadows and backgrounds to create a relationship between the main image and the main title.

Add some ingredients and ingredients to increase the atmosphere, then brighten the main image area of ??the background and darken the four corners to highlight the main information and elements.

Finally, in food posters, use handwritten fonts and familiar elements as much as possible, and the background and main image should also be matched. How to design food posters? First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we need to understand some of the characteristics of commercial posters. What do commercial posters mean? A poster promoting a certain product or business service.

When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of the service. Only by making targeted designs that suit the project can we attract people's attention in a short period of time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and well-organized. It needs to have its own characteristics to attract people. Users will stop their eyes on the poster you designed. Only by winning the user's attention can you have the opportunity to convert ordinary users into your own potential customers. Otherwise, all publicity will be in vain. A successful poster design cannot be separated from the poster layout. Structural arrangement and design, the layout design of posters needs to pay attention to the following points: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, large pictures, and the masculine and straightforward beauty of clear outlines (block structure) , there are few twists and turns in the writing, it is not broken into parts, the font changes less, and the lines are thick and black. 2. Poster layout design - Sectionalization Information of the same level is divided into the same section. There needs to be appropriate white space between sections. Otherwise, it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible. Let me share my general steps for personal poster design: Clarify the requirements. No matter what we do, we must understand one thing before we start, that is, what to do? What is the purpose? As long as we understand these two points when doing things, working in this direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product. Water bottle discount event, you can enjoy the discount during a certain time period. Given this information, we need to understand what this poster is about. The first point: we must understand that it is a new product, and it must be to promote the new product. The second point is: Point: You must know that there are discounts, and you must enlarge the discounts to attract users. Third point: You must understand the purpose, which is to promote new products and attract users to purchase. Clarify the theme and style. Now that we know what to do and the purpose, we need to clarify the design next. The theme style direction, since we want to achieve the effect of promoting new products and promoting preferential activities, then we cannot dominate the scene, and we cannot only focus on one aspect. The characteristics of the new products must be amplified, and the preferential activities can play a role in attracting users. We cannot weaken the search for materials. After the design style is clear, we need to find suitable materials. We cannot randomly find a product picture. The product picture must express the characteristics of the new product. At least it cannot have missing corners and blurred corners, so it is also very important to choose materials. Be particular about it. After the materials are determined, you can start designing. Making a poster is nothing more than layout. Arrange it however you want it to look good. However, you must also pay attention to the clear theme, strong breathing, clear layers, and smooth reading.

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