Do you still remember the new eight-treasure rice from the time-honored Guangming brand that Xiaoguan introduced last time?

How popular is it?

Scalper prices quadrupled

The first batch of 40,000 products sold out quickly

After being out of stock for a while

The second Batch of "Internet celebrity" rice pudding has begun to be shipped one after another

Foodies are rushing to tell each other

The rice pudding is still hot

Guangming has launched a new style!

This time

It is a "re-enactment" of the post-70s and post-80s generations

The old yogurt "tastes like childhood"

Limited supply of 10 Wan Bottle

Let Xiao Guan take a closer look at this bottle of yogurt

Classic round glass bottle

Tie a dark blue label

There is also a big red "Safe Years and Happy New Year" label hanging on it

At the sales counter of Yuyuan Business District

This Guangming "old yogurt" has both familiar elements

and a lot of new ideas

"Guangming is an old brand in Shanghai, with reliable quality. This packaging is very It’s interesting, so I’ll give it a try.” Ms. Cheng, a tourist from Jiangsu, bought a bottle for herself and her husband, inserted a straw into them and drank.

Ms. Jin, who was born in the 1980s, was taking her daughter to see the lanterns. She was also attracted by the new products on the counter. I grew up drinking Guangming. Look at this ingredient list. There are no additives. It’s just right for children.”

Guangming: No additives, restore the taste of childhood

“In recent years, there are many products on the market. There are various kinds of "old yogurt", but many of them use new processes and add a lot of additives. We hope to make a genuine "old yogurt" that not only tastes like childhood, but also reflects the "old yogurt". The inheritance of yogurt craftsmanship." Guangming introduced that the limited-edition Guangming Old Yoghurt uses the traditional single-tank fermentation process. The formula only contains raw milk, lactobacilli and sugar, resulting in a mellow and delicate taste.

Network diagram

"Time-honored brands" are actually very popular among young people

"We want to be a market for young people." A person from Guangming said, summarizing the previous ones From the design experience of "Internet celebrity" products, we can find that in addition to the middle-aged and elderly people who always like time-honored brands, the market for young people is also very promising. Some young people will try "reproduced" new products because of nostalgia, and some young people will People themselves like to try new cross-border products from time-honored brands. So this time, they cooperated with Yuyuan to launch a limited edition of old yogurt, not only to satisfy the wishes of nostalgic consumers, but also to cater to new consumer needs.

“Time-honored New Year’s products are really popular in the market.” Hema, who has cooperated with Guangming, also told Xiaoguan that judging from this year’s New Year’s sales data, the innovation of time-honored brands has the most appeal. “The Spring Festival is a traditional festival. , time-honored brands have historical heritage, so the New Year products of time-honored brands are particularly popular, especially in food."

Time-honored New Year products are very popular with consumers. Photo by Dong Tianye

Shao Wansheng’s drunk goods, Qingpu Qiaojiazha’s cakes, Gongdelin’s vegetarian dishes... the person in charge reported it in one breath There are several popular New Year products from time-honored brands on the platform. Currently, there are more than 50 New Year products sold online and offline in collaboration with time-honored brands and new retail.

"After joining hands with 'new retail', the New Year goods of time-honored brands not only retain the traditional industry and the quality requirements for excellence, but also introduce many new elements, including taste, packaging, weight, etc." For example, there are Various options such as "one meal for one person" and "one meal for one day" correspond to the current consumer preference for fresh products and are convenient for consumers to store.

However, some netizens said

Recently, Internet celebrities in Guangming are engaged in "hunger marketing"

This time, the limited edition old yogurt is only 100,000 Bottle

Guangming Ze said: "We want to see how the new product market effect of big data customization is, and then continue to innovate.

”

Will you buy it?

Author: Ren Chong