planning of opening activities 1
1. Overall conception
1. With the ribbon-cutting unveiling and foundation laying ceremony as the main line, the purpose of the event is achieved through the ribbon-cutting unveiling of the sales department, the foundation laying ceremony of the construction site and the celebration reception of gifts.
2. Make the information available to potential consumers through the information that active communication started internal subscription.
3. Through the indirect influence of the activities, more potential consumers have a basic understanding of the development, construction and sales of real estate, and then attract the established target population.
4. It is more objective than other ways to let the established target people confirm their understanding of the real estate information through various news dissemination of the event.
second, the overall atmosphere layout
the whole venue will be in line with the theme of the ribbon-cutting unveiling and foundation laying ceremony of the sales department, with the warm, festive and solemn atmosphere of the ribbon-cutting unveiling and foundation laying ceremony as the keynote, and 2 floating balloons hanging in the air on the construction site will echo and output the information that Hisense Real Estate has started to subscribe. The sales department is decorated with red, yellow and blue balloon chains. The main road, the sales department and the entrance of the construction site are decorated with colored flags, and the interior wall of the sales department is decorated with exhibition boards to ensure a solemn and warm atmosphere.
1. Layout of the sales department
(1) Insert road flags and signs on both sides of the main road.
(2) hang the banner of the groundbreaking ceremony and the opening ceremony of the sales department.
(3) An inflatable arch door
(4) A red carpet is laid at the door, with flower blue and flower bonsai.
(5) The four walls in the sales department are covered with red, yellow and blue balloons.
(6) The sales department is covered with red silk.
2. Twenty floating balloons are hung in the air at the foundation site (construction site) with the words "Warm congratulations on the successful foundation laying ceremony and the opening ceremony of the sales department" or "Welcome to the foundation laying ceremony and the opening ceremony of the sales department". Place a bluestone tablet and several shovels with red ribbons at the foundation site.
3. Main venue area
(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide the guests to sign in and control the order of admission.
(2) There are two big speakers and a microphone around the venue, which is convenient for the host and relevant personnel to speak.
(3) The band and the lion dance team are located on the host area side of the main venue.
iii. Program setting
As a celebration, the atmosphere of celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. Lion dance activities create a festive atmosphere, which is also a preparation for future projects. Because of its low cost, large income, it is the easiest to create atmosphere and scenes. Therefore, it is most reasonable to take lion dance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.
Specific activity program setting:
9: Sales Department welcomes guests (Miss Etiquette guides guests to sign and distribute materials)
9:2 Miss Etiquette invites guests and reporters to the main venue
9:3, where the band plays music and the master of ceremonies appear, announces the groundbreaking ceremony and the opening ceremony of the sales department, and introduces the celebration activities to the guests, introducing the leaders and guests present one by one
9. And give a brief introduction to the company and the project
1: city leaders' speech (mainly for congratulations and the significance of project development)
1:3 unveiling ceremony.
At 1: 5, the master of ceremonies invited the guests to enter the foundation stone laying site with the lion dance team.
at 11: , firecrackers were set off and the band music started again. (Miss Etiquette distributes shovels to the guests)
At 11: 1, the guests took part in the foundation laying activities with shovels.
at 12: ×× Hotel, the celebration reception begins (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).
IV. Coordination of activities 1. General Manager of the activities-General Affairs Group: responsible for the overall progress of the activities and determining the guest list. The staffing is tentatively set at 1 person.
2. site general coordination-venue group: coordinate the work between various working procedures on site. Staffing: 1 person tentatively.
3. Prop preparation-logistics team: responsible for purchasing materials and supplies needed for the event and cleaning up the venue after the event. Staffing: 2 persons tentatively.
4. external liaison-public relations group: responsible for sending invitations and contacting bands, lion dance teams, emcees, news media and hotels. Staffing: tentatively 4 people.
5. Guest reception-reception group: responsible for guest sign-in desk, distributing information, wearing VIP flowers for guests, guiding vehicles to park, and seeing off guests after the event. Staffing: tentatively 4 people.
V. Media cooperation
If the opening ceremony on December 18th is the first appearance of the property. This crucial appearance will affect the sales of the whole property in the future. Therefore, advertising at this stage aims at shaping corporate image and establishing brand awareness, so as to establish people's grades and image as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and modes of communication to promote the project with a large number of hard advertisements.
address: a three-way telephone number: 57916
2. When you play text advertisements in eight-point prime-time advertisements of one or two programs of a TV station, you can also choose to play more than one roaming advertisement.
(2) Internal subscription started today on December 18th.
(3) December 18th will be a lifetime and happiness for you.
4. Make leaflets and send salesmen to distribute them in busy areas and residential areas.
copywriting: page a: (refer to newspaper advertisements) page b: (project overview)
VI. Budget
1. Newspaper advertising expenses
2. TV advertising expenses
3. Nine banners
4. Invitations
5. MC
6. Road flags
1, signboards
11, flower blue
12, corsage for guests
13, firecrackers
14, dinner fee for cocktail party
15, decoration purchase fee
16, leaflet making fee
17 and stone tablet purchase fee
. Lion Dance Team
21. Rental fee of stereo and microphone
22. Purchase fee of signature stationery
23. Purchase fee of red silk for ribbon-cutting and unveiling
24. Planning of gift opening activities 2
1. Planning purpose:
1. Improve sales performance during the opening period.
2, thus paving the way for the development of chain.
Second, planning ideas:
1. Plan activities to attract consumers, so that when it opens, the * * pharmacy will be full of popularity.
2. Refine the appealing selling points and highlight the selling points in the publicity to attract consumers to buy.
3. Design a promotional plan with incentives to make consumers buy again, improve market competitiveness and increase sales.
Third, the planning scheme:
1. Refine the appeal (publicity) selling point:
nThe first community ideal pharmacy
nCreate a community ideal pharmacy
nLow price, good service and excellent quality
nYou can enjoy real benefits without leaving home
2. Design the promotion plan:
Plan 1: Opening Performance and Opening Ceremony
-Use the performance to attract consumers
-All-day performance
Plan 2: Notice to consumers "Building an ideal pharmacy in the community"
-Highlight the "ideal", that is, price and service
-Announce it to the society with newspapers
- Notices to consumers (or notices with flags) cause a strong feeling of low prices
Scheme 3: Courtesy in opening, with lots of red envelopes
-designed as red envelopes with vouchers from 2 yuan
-during opening, Send a
to people-the purpose is to induce consumers to make purchases
Scheme 4: launch special drugs ×××
every day-it can be implemented for a long time
-only if the sales volume is large, the impact will be great
Scheme 6: cumulatively purchase drugs up to ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× Consider sending other low-priced and high-quality products
Scheme 7: 5% off sales activities (compared with pharmacies and hospitals) within a limited time every day
-1 month after opening
-5% off compared with the market price
3. Design promotional activities:
Scheme 1: Human body advertising
-Select places with large crowds at the publicity point. For example, the intersection in front of the store, the first line of Shuguang Road,
-when the traffic is heavy, such as the peak hours of going to work in the morning and leaving work at night,
-there must be more than 1 people to have momentum and publicity effect.
Scheme 2: One drama per day (for 1 consecutive days)
—— The expenses are controlled within an average of 5—1 yuan per day
——— The purpose is to stir up the venue
————— Find a literary teacher to cooperate with (the teacher of the Youth Palace)
——— The contents include singing, dancing, instrumental music, sports, painting and fashion. Put it in Nanjiao Park Store)
5. Advertising:
1. Selling point:
n "The first community ideal pharmacy has settled in the * * * * * community"
n** Pharmacy opened on August 5th
2. Media selection and publicity content:
nHuge advertisement on the wall (outside the pharmacy) The new opening of the big pharmacy on August 5th
nFlyer advertisement
-one is mainly about introducing stores (distributed by employees)
-the other is mainly about special varieties and promotional contents (distributed by newspapers)
3, Cost budget:
nHuge advertisement for wall
———— Area:
——— Budget:
nFlyer advertisement
———— First print: 1, copies of single page and double-sided monochrome (1 yuan)
——— Second print: four-color double-sided XX copies (four-color double-sided XX copies). Newspaper (12 yuan)
VI. Other publicity:
1. Opening colorful flags
2. Opening balloons
3. Opening banners
4. Opening outdoor lighting
5. Opening acoustics
6. Opening military bands or yangko teams
VII. Auxiliary publicity.
planning of opening activities such as sun umbrellas, cups, free health checks, etc. 3
1. Form of activities
(1) Advertising in the early stage of opening
In order to inform the general public of the festive news of the opening of the new natural store, we will take this opportunity to spread the food culture of natural seafood and lay a good foundation for the opening of the new store.
1. Contents published by Zhanjiang Evening News
:
a. Information about the opening of a new store in Nature.
B. information about the activities on the opening day.
C, information about the culture of natural enterprises.
function: to publish festive advertisements and create an atmosphere of opening ceremony, which plays a leading role in the passenger flow and public attention during the opening period.
release specification: version 1/6
release date: Tuesday, December 28th and Wednesday, December 29th, 2xx
release media: Zhanjiang Evening News
2. Exquisite picture books (5, copies) and opening souvenirs
release contents:
a. Layout characteristics of new stores,
the necessary information for opening the business, VIP customers of Nature will definitely be the main business source of the company, and such customers must be protected, and this part of the customers will be locked in the form of clubs or VIP cards, which will certainly provide a basis for the continuous flow of tourists of Nature. Therefore, it is necessary to have an overall set of publicity programs to spread corporate culture systematically. In this regard, it is best to select exquisite picture books, which will be released during the opening period, with just the right atmosphere and no affectation.
distribution method:
a, put it in the opening ceremony gift bag, one for each guest;
b, put it on the hotel counter and private room for guests to read freely.
3. Release of outdoor advertisements in the city
Release contents:
a. Information about the opening of new natural stores.
B. information about the activities on the opening day.
C, information about the culture of natural enterprises.
function: use vivid advertising pictures to announce the festive atmosphere of the opening of natural new stores and carry out brand communication. Advertising highlights the great natural momentum and the style of "Top Ten Famous Restaurant in Zhanjiang". Outdoor street sign advertisements must be on the main sections of Xiashan and Chikan, and should not be stingy, with big advertisements and heroism as the primary considerations.
release date:
december 18, 2xx-March 18, 2xx
4. Release of color leaflets and newspapers
Release contents:
a, new store decoration
b, layout features
c, service features
D, wedding reception within ten days of opening.
e, spending money in 1 yuan within 1 days of opening, giving away cash coupons and other activities. The minimum amount of cash coupons is 1 yuan, which is valid for one month.
function: the coverage of the newspaper is wide, and the target customers are clear. If there are gimmicks, it will definitely attract the public's attention, and they will be happy to participate in the activities held in the opening of the new store, thus achieving the publicity effect.
Entrained media: Zhanjiang Daily and Zhanjiang Evening News
Number of publications: 5, copies
Date of publication: December 18th and 28th
(2) Post-publicity plan
1. Zhanjiang Evening News <