1. Pyramid structure. A reasonable keyword distribution of the whole station is similar to pyramid form. The core keywords are located at the spire, only two or three. Use the homepage to optimize. The sub-level keywords are equivalent to the tower body, and there may be more than a dozen, which are placed on the home page of the first-level column (or channel, column). Two or three keywords with the most relevant meanings are put together to become the target keywords of a first-level classification. Once again, the first level is placed on the homepage of the second level classification, and so on.

2. keyword grouping. After getting the keyword list, the important step is to group these keywords logically, and each keyword is targeted at one category. Let me give you an example. For example, the core keywords are located in Yunnan tourism, and the secondary keywords including Kunming tourism, Lijiang tourism and Dali tourism can all be placed on the first-level classification homepage. In this way, Kunming tourism can be divided into Kunming cuisine, Kunming tourism map and so on. In this way, the whole website forms a very logical structure, which is not only convenient for users to browse, but also allows Baidu Spider to better understand the relationship between each category and the content of the page.

3, keyword distribution should also pay attention to a few points:

1) Each page only aims at two or three keywords, not too many. Only in this way can we be targeted when writing a web page and make the theme of the page stand out.

2) avoid internal competition. Two or three keywords targeted on each page should not appear repeatedly on multiple pages of the website. When I first do optimization, I always use multiple pages to optimize a word, so that I can get a higher ranking. In fact, this is a misunderstanding and can only cause unnecessary internal competition. No matter how many pages you build for the same word, the search engine will only pick out the most relevant page and rank it first. Using multiple pages disperses the internal weight and the effect of anchor text. It is very likely that none of the pages stand out.

3) keyword research determines content planning. From the keyword layout, we can see that what content a website plans and writes is largely determined by keywords.

I hope it helps you. . .