In order to ensure the high starting point, high quality and high level of activities, it is necessary to start the work of formulating the activity plan in advance. Activity plan refers to the written plan, detailed rules and steps of specific actions of an activity. So do you know how to write an activity plan? The following is the planning scheme of catering Lantern Festival marketing activities (selected 5 articles) that I have compiled for you. Welcome to read, I hope you will like it.

Planning scheme of catering Lantern Festival marketing activities 1 1. Theme:

On the fifteenth day of the first month of the Lantern Festival, xx catering sends blessings.

Second, the activity time:

20xx.3.5 Lantern Festival

Three. Location:

Food City, Food Seafood City, Food Seafood Plaza, Faerquan Restaurant.

Four. Activities:

1. Guests who go to the store for consumption on the 15th day of the first month can participate in solve riddles on the lanterns activities, and the winners can get a beautiful small gift, and each table is limited to guessing one riddle.

2. On the fifteenth day of the first month, each guest who spends money in the store will be given two Yuanxiao, and the merchant will register and keep it financially.

On the fifteenth day of the first month, chefs in various stores put out several reunion dishes, which means that the Lantern Festival is round and round.

Verb (abbreviation for verb) cooperative department:

1. The planning department is responsible for designing banners, one for each store. Content: The fifteenth day of the first month is the Lantern Festival, and Li Yong Catering sent a blessing message. Content: On the fifteenth day of the first month of the Lantern Festival, Li Yong Catering sends blessings, and Li Yong Catering wishes you a full moon and a happy reunion!

2. riddles are printed and prepared by every store. Distribute the crossword puzzles to the guests, put the answers at the front desk, and check the answers by serial number. )

3. When solving the riddle on the lantern, the gift shop distributes small gifts according to the existing surplus and makes financial registration.

4. The number of Yuanxiao required by each store should be arranged for our purchasing staff to purchase in advance.

Six, matters needing attention:

1. All stores provide employees with relevant knowledge training, and guests will take the initiative to remind them when eating on the same day and send them holiday wishes.

2. On the day of the activity, the coupon activity is only given away, and the activity of the loyalty card is normal.

Planning scheme of marketing activities for catering Lantern Festival 2 The annual Lantern Festival is coming soon. During the Lantern Festival, our restaurant will hold activities. The activity planning scheme is as follows:

One. activity theme

Prosperous new century, lively Lantern Festival.

Second, the activity time.

20xx February 19

Three. Programme of activities

Activity 1: Celebrate the reunion, eat Yuanxiao, and open the door to give out red envelopes.

During the event, 65,438+000 customers get free red envelopes every day before entering the store. There is a free "Lantern Festival Voucher" in the red envelope, and customers can get the Lantern Festival at the service desk with the Lantern Festival Voucher+Shopping Voucher Full 10 yuan.

Activity 2: Happy Chinese New Year for seven days and Happy Lantern Festival.

After a 20% discount on normal products, it needs 100 yuan, 50% discount on cotton shoes and cotton-padded jacket products, 100 yuan for products with special prices and reduced prices, and 95% discount on cosmetics (supermarket products are not needed for 88 yuan (participating in membership card points)). The value of 4.50 yuan glutinous rice balls is 65,438 yuan +0 yuan, and the value of glutinous rice balls above 200 yuan is 2 yuan. Only one receipt is allowed. Buy more and get more.

(Yellow platinum, cigarettes, alcohol and mobile phones will not participate in this activity)

Activity 3: Lantern Festival on the fifteenth day of the first month, with prizes! Guess. Guess.

Hanging riddles are set up on all floors so that customers in the new century can participate in guessing whether they are shopping. Anyone who guesses will get a prize. Customers who guess the answer please go to the main service desk to check the cards according to the numbers and get the prizes.

Rules of the game and exchange methods:

1, the answer must be posted on the puzzle itself.

2, according to the certificate number to confirm the rear can receive.

3. With valid documents (ID card, student ID card, driver's license, etc.). ) Please register before collecting, and each card is limited to 3 cards.

Interior and exterior decoration plan of the mall:

1, Lantern Festival Lantern Festival will print 8000- 10000 riddles;

2. There are 1 rainbow arches across the road (prosperous new century, lively Lantern Festival);

3. Layout of riddles: 10000 riddles;

4. Advertisements of TV stations and meteorological bureaus;

5. SMS (county users);

6, color leaflets 10000 copies;

7. Hanging photo billboards: there are three east, round and south gates on the first floor;

8. Movable kanban: 2 large kanban, 12 small kanban and 10 Labao;

9. The glass door on the first floor is decorated in red.

Catering Lantern Festival marketing activities planning scheme 3 overall goal:

By holding a series of promotional activities during the Spring Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.

Activity content:

According to the holiday characteristics during the Spring Festival, choose the promotion method that suits you.

First, store decoration, atmosphere

1, some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted, mainly in red, which highlighted the festive atmosphere of the festival.

2. The restaurant will arrange a gift booth on weekends to promote the dining guests.

3. From the beginning of February, relevant publicity materials will be played in the store at noon and evening every day for a certain period of time.

Secondly, advertising

1, leaflets.

2. Newspaper advertisements.

3. Poster making.

Note: Franchisees who need advertising can contact the Planning Department in advance to make a publicity effect map and do a good job of advertising preheating in advance.

Third, promote the division of labor.

1, leaflet distribution is completed by relevant departments;

2. Individual and regular customers are specifically responsible for the booking of each store;

The store manager is fully responsible for promotion and reservation.

Fourth, specific promotional activities.

1, "Large-scale group meal promotion"

Activity content: During the activity, all customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

2 -4 people can enjoy a 15% discount.

5 -8 people can enjoy 8.6% discount.

9 people-12 people can enjoy 7.88% discount.

The Spring Festival is also the day when China people are most willing to spend money. Obviously, there are many ideas about how to develop the Spring Festival market. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption during the Spring Festival in the last two years, it can be seen that there are three obvious characteristics of Spring Festival consumption:

The catering industry should master the following holiday service management methods:

A. type of housewife. In other words, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B.it's arranged. That is, the hotel reserves New Year's Eve or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality and low price, facing the public and serving the public, offer many recipes, such as "feast for the elderly", "feast for love", "feast for caring" and "family reunion", so as to attract the working class to their side and expand the target market.

C. type of series. In order to meet the consumption needs of modern people, restaurants and hotels should offer family-oriented New Year's Eve banquets, "rent chefs", and open guest rooms, karaoke rooms, bathrooms and other leisure facilities and places to residents, so as to attract residents to entertain themselves in hotels for the Spring Festival.

At the same time, restaurant operators should also make a fuss about cultural taste. It is necessary to establish a platform with food culture so that people who have worked hard for a year can have a relaxed, happy and interesting meal. Restaurants, restaurants and teahouses can provide photography exhibitions of calligraphy and painting, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances and activities of famous chefs to teach customers "unique dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat chic, have fun and enjoy the spirit at the same time.

Planning scheme of marketing activities for catering Lantern Festival 4 I. Activity time

Xx，xx，XX，XX

Second, the activity section analysis

Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, our promotion activities focus on the goods related to the Lantern Festival. At the same time, traditional activities such as setting off fireworks and firecrackers, hanging red lanterns high and guessing riddles are also used to add fun, creating a lively atmosphere for the Lantern Festival and reviving the enthusiasm of consumers.

III. Purpose of the activity

After the Spring Festival, customers' enthusiasm for consumption has decreased. Lantern Festival is the first festival after the Spring Festival. Therefore, make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customers' consumption, regain their enthusiasm for consumption and improve overall sales. In addition, through various novel and effective promotional activities, we can consolidate existing customers, tap and cultivate new consumer groups, and enhance the company's visibility and reputation.

Four. Activity content

(1) Shopping gift jiaozi

Customers who spend all of 99 yuan at one time during the activity can get 1 bag of New Year's glutinous rice balls (worth 3.9 yuan) at the cashier with their computer receipts; In the same way, after shopping for 188 yuan, you can get 2 bags of glutinous rice balls (worth 7.8 yuan) at the cashier with your computer receipt. Limited to 500 copies per day.

Note: the consumption amount cannot be accumulated when the voucher is collected on the same day.

(2) Happy solve riddles on the lanterns, win the grand prize.

Decorate the hall as a Lantern Festival amusement area, hang lanterns and post riddles in every corner. You can take part in the guess. If you guess correctly, there will be prizes, which are exquisite gifts.

Performance: The talented employees of the performers perform together in the store to increase the lively atmosphere of the Lantern Festival.

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For those who have a wider audience, you can find couples to take part in the contest of feeding dumplings to each other with their mouths and expressing their love. You can also find pregnant women or expectant mothers and prospective fathers to make dumplings.

If you want to be creative, you can plan to propose together, first put a video, send a blessing or something, and then perform a proposal on the spot or something.

Planning scheme of catering Lantern Festival marketing activities 5 I. Theme of the event

Solve riddles on the lanterns-Celebrating Lantern Festival

Second, the activity time.

20xx February 8th at noon 12: 30- 13: 30.

Third, the venue.

Lecture hall on the first floor of training center

Fourth, activity preparation

Before 1 and February 8th, the General Management Department is responsible for collecting all kinds of riddles and preparing reward gifts.

2. Site layout: On the afternoon of February 7th, the General Affairs Department assisted the General Management Department to hang lanterns.

3. At noon on February 8th, the General Management Department is responsible for organizing quiz activities, including personnel notification, answer checking, prize distribution and publicity shooting.

Verb (abbreviation of verb) activity rules

1. The quiz activity must be a live quiz. The puzzles in this guessing activity are divided into three groups, and one person is responsible for each group. Guessing personnel are not allowed to uncover puzzles without authorization.

2. Every guessing player must check the answers. After confirmation, the head of the group will write down the riddle and give it to the guessing player. The guesser will submit the riddle to the exchange office.

3. Guess a riddle and exchange it for a prize. In order to let more employees participate in the activity, in principle, everyone should guess one.

4. There are 100 riddles:

For riddle 1-25, check the answers at the first prize table, riddle 26-50, riddle 5 1- 100, and check the answers at the third prize table.

5. Award setting:

There are three types of bonuses 100, the first is 1-25, the second is 26-50, and the third is 5 1- 100. Guess a riddle for a prize, and the activity is over.

Matters needing attention in intransitive verb activities

1, guess in an orderly way, and don't make any noise.

2. The answers should be in order. Violators will be disqualified from the quiz.