In the past two years, a brand of soy milk has sprung up. I don't want to say that I think everyone can think of it at the first time.

yes, it is "bean bean" soy milk. Sun Li, the empress, speaks for herself, and advertisements are everywhere, whether on TV or on the Internet.

—— "Bean-based bean milk, plant nutrition, is easy to absorb. National nutrition is good for soy milk, beans and beans. "

This is the slogan of Douben Doudou Milk. Although it is short, you will feel very convinced after listening to it, and it is particularly easy to be brainwashed.

First of all, it tells you that "plants are nutritious and easy to absorb".

Many people can't drink milk because of "lactose intolerance". After drinking milk, they feel flatulence, indigestion and non-absorption, which makes them uncomfortable.

Bean-bean grasps this common sense of thinking of users, telling everyone that drinking milk is not easy to absorb, while bean-bean milk, which is pure in plants, is very easy to absorb, catching the accurate consumers at once and highlighting its own differentiation.

Thirdly, the phrase "national nutritious soy milk" directly improves the overall brand's strength, highlights the brand's leading position, and can provide nutritious soy milk for the people of the whole country. Do you think you will buy it or not? Definitely buy it!

Then, there is Sun Li, a first-line star and big-name actor, who speaks and endorses, and Sun Li's national influence can be imagined.

functional seduction, also called interest presentation, is the richest source of differentiation.

For example, delicious, good-looking, durable, fast, safe and convenient, easy to use, interesting, educational, moisturizing, whitening, dandruff removal, hemostasis, anti-aging, quick settlement, good environment, good service, energy-saving and effective, quick-acting and painless, and so on.

The slogan of Bean Bean is embodied in the word "good soy milk" in this step, which directly solves the problem.

Therefore, once the bean milk was launched, it immediately occupied the market and the sales volume remained high.

Although some people have reported that this soybean milk has a strong bean flavor, which is not as good as soybean milk powder, it does not hinder its advertising effect, and people just want to believe it and buy it.

advertising syllogism:

the first step is to tell your difference with the main advertising language

the second step is to write your letter of trust

the third step is to dig out your function to seduce

Good advertisements are mainly composed of these three paragraphs, of course, there may be other methods, but 95% of good advertisements use syllogism. If you follow this routine, you won't make too many mistakes.