Five Brand Planning Sample Essays Brand Planning Part 1 Activity Background: With the ever-accelerating development of the Internet, rapid changes are happening around us every day, and we are increasingly giving our own wonder to these constant surprises.

In recent years, more and more websites have entered into people's lives, providing more convenience for people's lives and work.

xx network can serve as a bridge between businesses and people, better serving businesses and bringing better benefits to people.

Therefore, xx.com needs to deepen its brand into the hearts of the people and form a strong brand effect, so that people and businesses can benefit from each other and achieve a win-win situation.

1. Purpose of the event: Promote the brand of National xx Network into Harbin City, let the people know more about xx Network, and exchange or discount online and offline through xx Network.

Then it is mapped to the whole city of Harbin to increase its visibility within the city.

2. The name of the event: Quanminxx.com and the brand promotion of the special merchants. 3. The event time is from October 1, XX to October 3, XX (can be changed according to changes, such as venue and other factors). 4. The event location is CapitaLand Plaza.

(Ed Store) 5. The organizer is hosted by xx.net Harbin Operation Center and co-organized by all merchants.

6. Main target: Mainly targeted at consumers with xx cards.

7. The format of the event is to display and exchange physical goods at the event site, and the company's relevant personnel will display the products and explain the functions of the xx network, distribute exhibition brochures on site, post posters and roll-ups before and after, and conduct relevant opinion surveys and feedback

wait.

8. Division of activities Before the activity: 1.

The marketing department will interview relevant sponsors.

2.

One week before the event, the marketing department organized the distribution of flyers to ensure the timeliness of publicity.

It is required to have a certain expression and introduce the approximate time and content of the event.

The distribution locations are near various cooperative merchants, with the purpose of allowing consumers to get more xx cards.

3.

Publish relevant promotional information on major forums, post bars, and WeChat.

4.

The organizing staff will contact the venue, venue equipment, purchase products, decorate the venue, and prepare opinion survey feedback forms.

5.

Anticipate problems that may arise during the event and make preparations and solutions.

Activities: 1.

The staff cooperated in setting up the venue, including setting up tents, tables and chairs, product placement, audio and microphone debugging, and preparing exhibition brochures and related forms and documents.

2.

Personnel distributing display booklets should explain in detail the relevant functions of the xx network so that consumers know, understand, and recognize the value of the xx network model. Organize personnel to maintain order on site and record the types and quantities of product redemptions, redeemer information, opinion survey feedback, and recycling

Wait for cards with face value xx, and take inventory of remaining products in a timely manner.

After the event: 1.

The marketing department is responsible for cleaning the site and recycling work tools.

2.

Count the types and quantities of products redeemed, redeemer information, opinion survey feedback, recycling and other face value xx cards, and take inventory of remaining products.

3.

Compile feedback from opinion surveys, and summarize, analyze, and resolve opinions.

9. Cost accounting Venue fee: x meters xx yuan at the main entrance of the mall xx yuan xx card replacement (actual cost xx yuan) - I have to marvel at the thinking of this boss when I see this, he is indeed superior to others!

Equipment: Four-corner shelves, tables and chairs, xx yuan audio, etc. xx yuan Emcee: xxx yuan to dispatch xx members during the event xx yuan before the event Publicity salary xx yuan posters, leaflets, albums, xx yuan Redemption product list: Brand Planning Chapter 2 Case: XX is

A company that manufactures instant rice noodles has the same brand name as the company. The full name is XX rice noodles. After the product was put on the market, sales were mediocre. How can it make its products stand out from the many rice noodles? The company found a marketing expert. Here are the marketing experts

brand planning process.

1. Positioning 1. Market surveys in Guangdong, Fujian and Zhejiang show that instant rice noodles are increasingly favored by consumers because they are in line with the consumption habits of the southern region and are non-fried and not irritating.

favor.

2. More and more companies, driven by greater interests, are entering this market, driving the development of demand.

3. The operation of instant rice noodles basically follows the instant noodles model.

"Positioning is the most important part of a product. Many companies have a business misunderstanding: trying to serve everyone and making everyone's money. But this is definitely impossible. In market segmentation

Now that we have reached this point, it is impossible for one product to be suitable for all people. Therefore, for brand positioning, the purer, more shocking, simpler and more penetrating.