Recently, we have received a lot of business in the catering industry, and we often talk with catering bosses about some changes in the Internet age. Today, we will talk about the industry pain points of the catering industry and the catering industry solutions of WeChat applet.

First, the pain points of the catering industry

1, no passenger flow

Bian Xiao gives you an analysis. The customers of a restaurant are composed of old customers and new customers, and old customers are transformed from new customers. How did the new customers come? Distribute leaflets and coupons (direct, simple and rude)

2. The cost of promotional pages and coupons is relatively high.

From activity planning, graphic design, selecting materials for printing, finding employees or working part-time, and then distributing them, many bill issuers don't really send them to consumers during the distribution process, such as throwing them into the trash can for unfinished tasks, because it has little to do with him.

3. The utilization rate is relatively low

How much to cash in the store, eat a bowl, get a drink and enjoy a discount. Activities like this do have a certain effect, but this effect is far from the goal of the business, and even the effect can not support the money spent on this activity. The main reason is that such activities are so common that many people throw them away at will, and they soon forget about it and don't throw them in their bags. Maybe it will expire.

4. It's inconvenient to carry

Now there are all kinds of membership cards in all walks of life. Their wallets are always filled with all kinds of membership cards, and some of them are simply left at home, so the probability of spending money in the store is lower.

These are the traditional ways for restaurants to attract new customers. So, how does WeChat applet solve the problem of attracting new customers for restaurants?

Pain point 2: Dining is cumbersome.

1. The process of getting a membership card is very complicated.

To get a membership card, consumers need to fill in their name, mobile phone number, taste and even address. Consumers will resent it, and the membership card is inconvenient for consumers to carry and easy to lose.

2. It's inconvenient to order.

From the ordering waiter to the kitchen to the later payment, the ordering process is long and time-consuming. Why many fast foods are popular to save time.

3. Inconvenient cashier

If a restaurant is doing well, it may need to queue up at the front desk when paying the bill.

Pain point 3. I don't know how to promote restaurants.

I don't know how to promote my restaurant, and I can't find a suitable traffic entrance. When doing promotional activities, many restaurants directly promote sales according to the radius of several meters. But many restaurants do this, and there are too many disadvantages to make ends meet.

Second, how to do the restaurant WeChat applet?

1. Apply for membership

Scan code applet, operate a few steps according to the prompt, and you can become a member with your fingers.

Order food at one time

The applet can scan the code to order food. After entering the store, you don't have to ask the waiter to directly scan the QR code on the table to order food, which is convenient and saves time and trouble. After ordering, the system orders directly to the kitchen. In addition, many people can order together and increase or decrease at will.

3. Cashiers don't need to queue up

Customers can pay immediately after scanning the code, without queuing, and the waiter can make customers truly feel the perfect service.

Third, WeChat applet is an effective choice for the catering industry.

Catering stores can be said to need WeChat applet to drain, or optimize and reduce catering services. Why is WeChat applet an effective choice for the catering industry?

1, user stickiness

For enterprise merchants, the cost of making a small program is very different from that of making an APP, and the small program also has obvious advantages in development time. Now applet industry is very popular, mainly because applet is a lightweight product, which can be directly opened and used without installation and download. For the catering industry, it is conceivable that it is difficult for users to download an APP in the store. Even if the application is downloaded in the store, it will be deleted soon.

2, the role of catering applet

As can be seen from the aspect of drainage, for catering enterprises, we only need to hang a small program QR code at the door of the physical store to promote the new role, as long as interested users will scan the code. This can effectively reach accurate users, and customers can also understand the characteristics and information in the store.

Also, after the user uses the applet, the merchant will leave a record, and the user can make an appointment and pay directly through the applet. Merchants can know the location and arrival time of the user's meal the day after tomorrow, and inform the kitchen to make everything digital and effective.

Step 3 reduce manpower

For traditional catering, any guest has to go through the process of asking, sitting, serving and collecting money, which wastes a lot of manpower, but the applet has the natural ability to scan the code to order food and pay, which can greatly reduce the process and let users enjoy a more convenient consumption experience.

Fourth, how does the WeChat applet assist the operation of the catering industry?

In the Internet age, the competition of all industries is expanding in time and space, and the operation of the catering industry is of course inevitable. Because of the appearance of WeChat applet, it opened another space for the catering industry, especially the function of "nearby applet", which made customers associate with the restaurant before they arrived at the store and still played a role after eating.

Before the meal: the customer didn't arrive at the store, and the applet took the lead.

Many restaurant owners believe that service begins when customers enter the restaurant and naturally stops when customers leave the restaurant. Restaurants only need to serve customers face to face, so restaurant owners pay special attention to the sensible factors in the store, such as site selection, decoration, lighting, products and menus. However, the scene after the customer enters the store is only one of many business links. Competition has already begun before customers enter the store.

Applets and friends circle advertisements near WeChat can promote the conversion of users to the store before meals, and users can find the surrounding restaurants by opening nearby applets. The local promotion of friends circle can accurately radiate the crowd around the restaurant and guide the natural flow and users to the store.