Introduction: No matter which industry is facing great pressure, the competitiveness among industries is constantly improving, and this phenomenon has spread to online celebrity circle. And some food anchors on the internet, in order to enhance their own value, have adopted various means to win attention. This phenomenon has also exposed some adverse effects in the industry. The following small series will briefly introduce it to you, so that readers can have an understanding in advance.

First of all, some very vulgar videos appeared because the food anchor acted too freely. This exposes the platform's auditing ability and its low level. Because many video platforms are attached to these food anchors in order to get extremely high downloads. Therefore, the conditions were relaxed a lot during the audit. As a result, when people watch videos, there will often be some videos that are spoofed or have a poor impression, which are all caused by the platform. We can only increase the intensity, so that the platform will be more pure.

Secondly, the anchors are facing fierce competition, so their actions are too extreme. Especially some big eaters, their behavior is not worth emulating at all. Although many people like to watch this kind of video, these big stomach kings are all packaged. They use extremely harmful ways to induce vomiting in private and use their youth to get traffic. This kind of practice can only win the temporary interest of netizens and cannot develop for a long time. Therefore, the bodies of many food anchors are facing great threats. Some online celebrity, with weak legal awareness, will also make some strange foods, which will also endanger the survival of some wild animals.

In addition, the vicious competition of food anchors has also caused many negative effects. Because they have damaged the values of some teenagers, especially some videos that are too noisy should not be presented in the eyes of netizens. And many young people like to imitate after seeing such behavior. This makes them behave very impolitely in life, which has affected their normal communication. Therefore, the behavior of these food anchors needs to be restricted, and this involution situation does not apply to all industries and needs strong resistance.