Food photography is not only of interest to most professional photographers, but also an alluring photography category in the eyes of ordinary people. Not to mention those who own cameras, they are also those who hold mobile phones. When a beautiful dish is served on the table, who wouldn’t want to take a photo and share it with friends?

Food drives the primitive wood energy in the human body, making it impossible to ignore. As a professional photographer, you must use your own skills and humanistic thoughts to express the creativity and beauty of food, so that food pictures can stimulate the viewer's taste and evoke memories of life.

Today, with the development of self-media, especially WeChat friends, WeChat public accounts, Weibo, QQ space, and website platform blogs, our requirements for food pictures are very diverse. Traditional recipes The shooting method has become monotonous and boring.

We need more creative pictures, full of touchable life.

The popularity of large-screen mobile phones and the explosive development of WeChat circles, WeChat public platforms, WeChat businesses, and food apps such as Meituan have made me deeply realize that traditional shooting techniques can no longer cope with various stores. Actual shooting needs.

After all, traditional lighting photography is mainly used for album menus and advertising creative photography. But now, the proportion of these two aspects in the entire food photography practice is getting smaller and smaller.

The demand for food photographers

For example, many of my hotel clients push pictures and texts to their WeChat official accounts every week, including food and beverages at least once every two weeks. gourmet food. For example, the annual Mid-Autumn Festival promotes self-produced moon cake gifts, and the corresponding group accommodation and meeting supporting services are launched during the annual conference. These require a large number of catering photos;

This is the case for regular large hotels, let alone There are various gourmet restaurants and restaurants, as well as countless food-related micro-stores; so the market demand for food photographers is very huge;

How to become a food photographer

< p>I discovered this phenomenon: Photography enthusiasts are more concerned about the technology behind beautiful pictures; the dream of all photographers is not only to create art, but also to make money;

Therefore, since I wrote this article, I have had such a goal:

The content I write must be practical, both practical and interesting.

The most direct manifestation of practicality is that it allows you to learn photography techniques and then use the techniques to make money.

The so-called interesting thing is that I will not pretend to be sophisticated and make professional photography seem unattainable. I will tell you the interesting methods behind professional skills.

Food photography includes two technologies:

Commercial photography technology that can accept orders (menu, advertising creativity)

Lifestyle food photography technology

Commercial food photography mainly focuses on dishes, but in recent years, lifestyle food photography has become more and more popular.

The biggest feature of life and food pictures is: narrative. Therefore, you will find that

taking a single picture is not as good as taking a group picture.

Only a group of pictures can express the atmosphere of the food scene. Likewise, when displaying, it is best to display it in a group of pictures, just like using pictures to guide readers on a food journey. Many people believe that only one "best" masterpiece can be selected for a picture, which is influenced by traditional magazine media.

In the past, paper media (or food albums) were limited by the number of printed pages and could only carefully select and publish the best picture. When a picture cannot show all the secrets of the food, a paragraph of text should be added to explain it.

However, in today's era where self-media platforms and screen reading have become popular, there is no page limit, so we have great freedom to display picture stories, and readers also enjoy tempting food all aspects.