Why is Li Ziqi so popular?

The video is beautiful!

Let me talk about why her video became popular from the perspective of a media person.

First of all, the topic selection is unique.

To be honest, Li Ziqi's videos have a kind of magic, you can't stop watching them.

A large part of the reason is that she chose many unpopular and unfamiliar themes.

For example, in one phase, a bread cellar was built.

After reading it, I was simply stunned!

Everyone was making bread, so Li Ziqi simply laid bricks and spent a few days building a cellar.

Can bread be baked in this cellar?

As a result, they actually baked delicious bread!

Both beautiful and useful.

Secondly, the graphics are beautiful.

As a director of feature films and short videos, I admire Li Ziqi's early framing, shooting angles and scenes, as well as the smooth editing and exquisite color palette in the later stages.

Each program must have been carefully planned. Without a team of three or five people, I'm afraid it wouldn't be successful!

Unexpectedly, I was slapped hard in the face again.

According to Li Ziqi herself, she completed all the videos independently!

This talent is so infuriating!

Third, catch up with the trend.

There is a saying that times make heroes.

There will be several big opportunities in a person's life.

Li Ziqi just took advantage of the explosion of new media, and with her excellent content creation ability, it was difficult for her to become popular.

As for whether I want to live her life, I can consider it after retirement, but not at this stage.

As a middle-aged aunt who has an older family and a younger family, the medical and education conditions in the city are still more attractive!

Text/July Li Ziqi’s pastoral songs, as a unique cultural phenomenon, are indeed popular!

It is not only popular in China, but also popular abroad.

There are multiple reasons behind its popularity - from the perspective of social needs, with the advancement of national modernization and urbanization, more and more people are moving away from the land and entering the city. Industrial production has replaced the original handmade manufacturing, and fast-paced cities

Life has replaced the leisurely life of returning to the garden, and mechanical technology has replaced the poetic innocence of the countryside... However, as human beings, as the spirit of all things, and the Chinese descendants who have come from the pastoral life, deep down in their hearts, they naturally have a love for nature and the countryside.

Complex, longing.

China has thousands of years of agricultural civilization, and the aesthetics of life accumulated in the natural countryside are also very profound.

Li Ziqi's videos are based on the precious Chinese wisdom heritage and rely on personal skills, wisdom and unique self-understanding to refine, absorb and recreate. They are in line with the transformation and development of the times, the anxious hearts and nature of urban people.

Craving.

To sum up, it is to seize the pain points of the times and cater to the "market" needs of the times.

As for human nature, human nature has a natural yearning for beautiful things.

This kind of "nature" exists not only in Eastern civilization, but also in the West. Under different civilizations, they ultimately point to the same spiritual senses.

This is why Li Ziqi's videos without a word of English have captured a large number of international fans with confidence and confidence - whether it is based on her personal ideas or the team's ideas.

The Chinese civilization is a nation that understands the art of life very well. The artistic wisdom and survival civilization of "the sky is round and the earth is round" have lasted for thousands of years. There must be its reasons and uniqueness. Li Ziqi's video captures the "aesthetics" core of traditional culture,

Invisibly, it also captures "people's hearts"!

Taking advantage of the favorable times of technology is the carrier reason behind Li Ziqi's popularity.

I have to admit that the technological era has indeed brought convenience to communication between people.

The development of the Internet has greatly reduced the limitations of geographical space, allowing people to see distant "landscapes" without leaving home.

Whether it is the presentation of domestic self-media platforms or the spread of international social platforms, the "benefits" of technology communication channels are the characteristics of the times that made Li Ziqi popular.

Team support.

There is no malice in mentioning the team here. From the beginning, I admired Li Ziqi's creativity, but later I truly believed that there was a team with ideas and ideas behind it. In fact, it was a process of more mature thinking.

From the provision of resource elements to the planning of higher-level and wider-range operational ideas, to be honest, it is not easy to rely on individual strength without a team. At least it requires a longer cycle and exploration.

Regardless of this, there is no malice towards the team's operation, nor does it mean to obliterate personal talents. "If you bloom, the breeze will come." It's just the team's market-oriented operation method that accelerates the influence of the content!

——The above is my personal opinion on the causes of Li Ziqi’s popularity, for your reading!

I really yearn for Li Ziqi's life, but to be honest, in the real society, it is unrealistic that everyone has lived such a life. The giant wheel of the times is rolling forward, and the developing society still requires everyone's participation.

, However, as a cultural phenomenon and an experimental model, I personally feel that Li Ziqi’s team, or more “ideal” people, can use this as a model to think about how to bring this “life aesthetics” to life, even through

A certain market operation method, as a spiritual and cultural "product" output, "fragmentation", life-oriented and popularization of this poetic aesthetics, I personally feel that it requires subsequent thinking.