There are three major principles
1. Plan activities for the target group in a targeted manner, and circle the powder with real and simple content.
unlike traditional commercial advertisements, the live broadcast on Tik Tok platform takes stars and brands as marketing content, which has a strong commercial purpose. The key to live broadcast of fresh agricultural products on Tik Tok platform lies in knowing enough about fresh agricultural products, and planning activities in a planned way for consumers when doing live broadcast, so that fans can be on the scene and stimulate their desire to buy. In the stage of live fruit delivery, some young ladies with high value are invited to try fruit and make juice on the spot, with real and simple content.
2. Create special personnel to effectively spread the knowledge of fresh agricultural products.
In the Tik Tok live broadcast platform, we can often see many stars and business celebrities, and make full use of people's settings to enhance their recognition, so as to achieve business purposes. So is the live broadcast of fresh agricultural products on Tik Tok platform. For example, Li Ziqi is always dressed in Hanfu, with long hair and two braids, just like a fairy. Her works can record rural life in the world, from planting, sericulture, weaving and food. This kind of life is exactly what people want.
3. Keep the update frequency and increase the product value.
after the Tik Tok live broadcast platform is circled with fans, it is necessary to conduct fan management, update works regularly, improve the live broadcast frequency, and add some activities such as grabbing red envelopes, killing seconds and grabbing coupons during the live broadcast. Especially in the current situation of diversification and homogenization of agricultural products, the interaction between bloggers and fans is conducive to harvesting value beyond products. For example, bamboo palm can be used to prepare the sale of fresh agricultural products. In addition to the live display of handicrafts, videos of the whole process of handicrafts from raw material planting to process production can also be made.