"The harder you work, the luckier you will be" is played on Kuaishou.

"The Harder You Are, The Lucky You Are" is Kuaishou Entertainment's first domestic short video food social variety show, which will be exclusively launched on Kuaishou on September 23, 2021. "Xiao Yueyue" Yue Yunpeng, as the initiator, will take his old partner Sun Yue to Inner Mongolia, Chongqing, Changsha and other places to "break through thousands of levels", earn meal tickets and win delicious food. At the same time, there are also national group Phoenix Legend, Kuaishou masters Wu Yun Nai Nai, Xiao Gongzi, Shepherd Enke, Prairie Modern Little Sisters, etc., who take turns to join the food group and take the audience to eat together across the country.

Evaluation

As the first domestic short video food social variety show, "The Harder You Are, the Lucky You Are" has achieved a new breakthrough in the format of the program. First of all, the program breaks the previous convention of broadcasting variety shows on the platform, and is broadcast directly in a live broadcast room on Yue Yunpeng's personal Kuaishou account (@月云peng), with double updates every Thursday and Friday at 8 p.m. In addition, Yue Yunpeng's personal Kuaishou account will also release 15-20 minute versions of medium-sized videos and exciting short videos from the show.

Secondly, the program will adopt a matrix content format. Specifically, 30-second, 1-minute, 2-minute versions, and 15-minute highlights will be produced for different scenarios such as browsing, eating, and entertainment. version and the 30-40 minute full version. Audiences who like the show can watch it as they wish.