Dessert shop business plan Dessert is the favorite of many little girls.
The arrival of summer and the hot weather have made ice cream and juice products more popular.
1. Entrepreneurial Purpose Operational Goal: To establish the first professional dessert shop, Xintian Dessert Shop, at Taizhou College of Nanjing Normal University, with a business scope of Chinese and Western desserts.
Categories include ice cream cakes, ice cream, ice cream cookies, smoothies, shaved ice, sugar water, soup (dew), porridge, juice, flavored dairy products, puddings, medicinal nourishing stews, and herbal teas
Guiling paste, Chinese traditional snacks, etc.
Business purpose: sweet, healthy and fashionable.
2. Market and competition analysis Market introduction: Taizhou College of Nanjing Normal University is a very young school, with only more than 2 years since its establishment.
Currently, the school lacks a dessert shop that can be managed systematically.
The Xintian Dessert Shop proposed in this plan fills such a gap.
Market competition analysis: Taizhou College of Nanjing Normal University is a young school. All the equipment in the school is being perfected, resources are exhausted, the consumption environment of students is even more worrying, and the dietary problem needs to be solved urgently.
Our service objectives can overcome the above-mentioned difficulties, meet the needs of target consumers, and quickly enter this market. Our business philosophy can support our sky.
After fire analysis, we were able to develop this market.
Xintian specializes in desserts and adheres to branded, differentiated and humane management.
Use the silent penetration method of moisturizing things to establish and expand visibility and reputation, so that consumers can change from seeing me to loving me and buying me.
Target customers: Some people mistakenly believe that girls like sweets more than boys, but this is actually a mistake.
In fact, there is no gender distinction in taste preferences, and many boys also like desserts.
In order to maintain a slim figure or lose weight, many girls often regard sweets as a disaster.
And consumers are getting smarter these days.
Therefore, the target customers for desserts are all students in the school.
3. Product and service features: professional raw materials, more worries: Xintian has established cooperative relationships with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked them in the ordering area and various promotional materials in Xintian stores
.
From the perspective of trustworthy raw material suppliers, it gives consumers a sense that food safety can be truly guaranteed.
Rich varieties and more choices: it’s hard to agree with everyone.
Xin Tian tries his best to adapt the taste of desserts to customers with various tastes.
There are many styles of desserts available for all kinds of customers to choose from.
Comprehensive nutrition, more healthy: In addition to the general ice desserts, Xintian's products also include medicinal tonic stews, herbal teas, and turtle ointments that are popular in some areas of southern my country.
The price list lists the supplement ingredients, medicinal nourishing effects, indications, etc. contained in each dessert so that customers can choose according to their needs.
A low-calorie dessert with excellent beauty benefits, specially targeted at girls who love beauty.
Not only is there no conflict between eating desserts and maintaining good health, but you can also nourish your skin through food supplements.
Standardized service, more satisfaction: Xintian employees are divided into four categories: management, dessert processing and manufacturing, ordering and cashiering, and store cleanliness.
Wear uniform clothing for operations and services.
Employees are required to be professional in skills, use Mandarin uniformly for services, establish strict service management standards and a compliment return visit mechanism, and conduct strict supervision and management.
4. Site Selection Analysis The Xintian store is located on the first floor of the cafeteria of XX College of XX University. It can make full use of the tables and chairs in the cafeteria to accommodate more customers.
5. Personnel and Management Personnel: Every employee of Xintian must be professional. Everyone, including ordering cashiers and store cleaning staff, must undergo strict training to ensure standardized operations during normal tasks.
The management staff includes 2 personnel management and business management personnel, each requiring a bachelor's degree or above, excellent professional quality and good practical operation ability; the dessert processing and production staff includes 2 formulators and 6 processing operators, requiring a college degree or above, professional
Excellent quality and good practical operation ability; several ordering cashiers and store cleaning staff, who will take up their posts after strict training.
All employees must obtain health certificates.
Management Thought: The premise of excellent scientific management is to affirm and implement accurate and advanced management thoughts.
We will adopt a people-oriented management philosophy that focuses on teamwork spirit.
Pay attention to personal development and respect personal values. All functional departments work harmoniously with each other to achieve the overall development of the restaurant and achieve the effect of 1+1>2.