I am not a reader of Guo Jingming. I went to watch the movie with a learning attitude. I should understand the market research of young people.

1.

Obviously, Guo Jingming is very smart. He knows what his readers need - I venture to guess that he even listed the keywords first and then put them together. Blocks are filled into the novel.

He also satisfies the following dreams of middle school students:

Go to college, enter the society, find a decent job, achieve dignity at work, realize dreams, have painful love, and be unbreakable friendship, living in a big city, living in a big house, wearing famous brands...

Compared with many novel authors who focus on a certain point, Guo Jingming is more greedy. But this is necessary, because he is not purely expressing himself (we will talk about this later), he is more like a restaurant owner with good etiquette, serving his guests a platter with full color, flavor and taste. No less.

From a business perspective, the needs that Guo meets are very precise and comprehensive.

2.

Since this movie inevitably reminds us of another famous movie - Devil wears Prada - I started to think wildly.

Both Guo Jingming's first two works have been accused of plagiarism. Although "Tiny Times" (2008) was not accused of plagiarism, it was obviously "borrowed" from "The Devil Wears Prada" (2006). Year).

I don’t intend to impose moral criticism here, but three consecutive works have such sexual nature. I can’t help but think that Guo Jingming himself is not a very good storyteller, but he has his own things that he is good at. : He understands what his readers are fantasizing about, and he can also describe it in a way that many people don’t like but young people are amazed by. Therefore, more than once, he borrowed the skeleton of other people's stories and filled them with his own flesh to achieve greater success.

Many people think that good writing means being able to write stories, but this is not the case at all. On the Qidian Chinese website, you can see a large number of people who can make up stories but their writing is as pale as water. In many forums, you can see a large number of people who can write exquisitely but cannot write stories at all. These are two skills, and not many people have both.

Guo Jingming is smarter than most of us. He knows what he is good at and what he is not good at. Then he took a shortcut early to "make up for" his shortcomings, while more of us still When it comes to making up for one's own shortcomings in forums, Guo's method is simple and crude.

Whether it is right or wrong depends on your subjective judgment. But it works.

3.

For an author like Guo Jingming who has great influence and has written many books, no matter how much you dislike his books, you cannot deny that he is There is self-expression in it.

Measure him as an author, Guo Jingming is not admirable. He has a lot of expressions, but the part that belongs to self-expression is too weak.

While watching the movie, my strongest feeling, which also made me frown all the time, was: Why is the life expressed by Guo Jingming so unreal?

In his narrative, college student dormitories are comparable to mansions; in his narrative, magazine editors and columnists are at the top of the social value chain; in his narrative, successful people are so superficial ; In his narration, mothers from rich families would arrange girlfriends for their sons as if they were called misses; in his narration, Shanghai is a city with only macroscopic sights but no microscopic vitality; in his narrative , love is so pale, joys and sorrows are so weak; even, in this movie about Shanghai, no one is speaking Shanghainese...

All of these make me spend this year. People in their thirties have a strong sense of unreality.

If you think about it carefully, it’s no wonder. Guo Jingming's own life is such a special little world.

He is an outsider in the city of Shanghai. He became a full-time writer before finishing college. Even if he achieved great success in the future, his living space was not enlarged too much. For a long time, he was controversial and unpopular. Therefore, as the media wrote, he is very homely and lives in his own small circle and luxurious house. My irresponsible guess is that even though he has lived in Shanghai for a long time, he has not really integrated into Shanghai's daily life. An even more irresponsible guess is that I suspect that he has never been in a serious relationship...

Guo's own experience in this area is limited, and what he writes can naturally only be sold to people who have not experienced these things. Hope is willing to fight, supply and demand are balanced.

So, was there still Guo Jingming’s self-expression in his childhood?

Yes. It's just that everyone is trying to prove something. The young white-collar worker has to prove that he is worthy of the job (Yang Mi standing among a row of models who are a head taller than herself is such an evocative scene). Poor students who can draw have to prove their creative talents. The second generation of rich people have to prove their strength to richer people.

Even though Guo Jingming has become famous and has a net worth of over 100 million, he still has something to prove for what he is thinking about.

This is a good motif, but his expression is weak. As a film director, his hand of God only hastily allows the protagonists to endure hardships and finally achieve success. Simple and crude, everyone is happy.

So, rather than saying that he is creating and expressing, it is better to say that his novels and movies are like Shi Yuzhu’s Melatonin, which are high-quality products produced after accurately targeting a group of users.

4.

Whether it is a book or a movie, "Tiny Times" is a success.

What does this teach me?

In everything we do, we must grasp the main contradiction and let go of the secondary contradictions. In this regard, Guo Jingming is a master.

For him, the main conflict is to satisfy the dreams of young people. Just like the keywords I listed above, this work should satisfy junior high school students' imagination about future life and make them feel happy. Specific to movies, the actors must be good, there must be enough laughs, and the scenery and costumes must be beautiful...

The secondary contradictions are what we adults care about, whether they have been plagiarized from others, and whether the details are true. feel.

He doesn’t care about the feelings of non-target readers because he captures the hearts of his target readers. Compared to Guo Jingming, too many creators want too much, but they also lose focus too much.

5.

I went to the cinema with the mentality of understanding the next generation of young people. After the movie ended, I realized that in fact, there have been no fundamental changes in China’s young people. The fantasy of college and society, the imagination of love and success, and the desire for Chinese clothes and delicious food are the only way for every generation of middle school students.

What is really important is Guo Jingming himself. He is perhaps the only author in China who has seriously addressed the above needs in the past twenty years. Perhaps by carefully examining his own heart, he amplified his own desires and fantasies into the desires and fantasies of a generation. Maybe he wasn't good at writing stories, but he found a shortcut that allowed him to complete the novel. Maybe the world he describes is false, but he knows that his readers don't care about the reality of the fantasy, only how gorgeous the fantasy bubble is.

It is not difficult to get a bite of sweetness. What is rare is that Guo Jingming made a small success with a hoe, and then continued to work repeatedly for ten years to create a market. His understanding of the market he is facing and his corresponding execution capabilities are worth learning from most entrepreneurs.

It must be admitted that as an entrepreneur, Guo Jingming is top-notch. As a creator? It's your fault if you put him in this circle.