I read the rest of this book this week, and some of them are compared with my own practice. This is a very practical reference book for the creators of Little Red Book, and you can almost copy and adjust your little red book notes.

The second half of the content has been sorted out, and I hope it will be of substantial help to the content creation or operation of my own little red book.

Last week, the main home page was about personal information and content positioning. This week, we focused on how to create specific content and how to operate our own little red book.

Explosions are the only criterion to measure your content. This rule is the same on any platform, but for us authors, explosions are completely reproducible. Searching for keywords on the platform and sorting the content according to explosions, Top5 can see that almost the content is the same, even the titles of copywriting pictures are the same. Of course, this is not to encourage people to copy directly, but to use this rule to find the explosive content first.

There are three underlying logics in these explosive notes:

First, don't be narcissistic when making content: I am narcissistic, and I just output myself, which is euphemistically called sharing, but whether what you share is really helpful to people who see this note is the meaning of sharing. Therefore, when preparing the content, think about what others hope to gain from your sharing. It is impossible to output truly valuable content from your own point of view by blindly immersing yourself in your own world. This reminds me of an article I just read recently about Zuckerberg, the founder of Facebook. He is a person with a "dimension-reducing" way of thinking, and he can always descend to different levels to express himself. This is an amazing ability.

second, explosions are repetitive: explosion notes are not always innovative or unconventional. Careful study, you will find that the explosions are repeated, so don't try to study why the explosions are explosions, you just need to know that the explosions are explosions.

Third, be very single-minded: That's the point for me. I love life, so I have a wide range of interests, such as food, fitness running, floral design, photography and travel, just as my circle of friends is updated every day. The content of my little red book is indeed very fragmented, which completely violates the underlying logic of the third very single-minded Next, you need to choose a subdivision to do your best before you have the opportunity to become the head of this field.

first of all, learn about the four traffic portals in the home page of Little Red Book, which are attention portals: information streams formed according to users' concerns; Discovery portal: the information flow formed according to the user's location; Search portal: information flow formed according to user-specific search. When you publish the content, you will recommend it to your fans, so it is very important to have enough fan base. Adding cities to the published notes may help you increase your exposure opportunities. Secondly, I learned that the three major traffic recommendation Luo Ji of Xiaohongshu are personalized recommendation logic, social fission recommendation logic and search keyword recommendation logic. How to improve the exposure of your notes? Improve the exposure of your notes from three aspects: search popularity, content fit and keyword layout. These detailed changes will affect the exposure of your notes. Where are the appropriate places to add keywords? The content title must highlight the key points and present them in the form of keywords; The main content of the article must repeat more keywords; Add keywords to the picture; Emphasize key words at the end and bring relevant topics. Finally, release time: grasp the user's active time, four active peaks. 1. Morning shift peak: 6-8 o'clock. 2. Lunch break peak: 11-13 o'clock. 3. Off-duty peak: 16-18 o'clock (I actually mean 18-21 o'clock). 4. Bedtime peak: 21- 1 o'clock the next day.

1. Interaction: The number of likes, collections and comments on the notes of Little Red Book reflects the user's love and interest in the notes, and reflects the quality of the notes to some extent. 2. Manual intervention: Most explosions are not naturally formed. After the release of the notes, a certain amount of human thrust is needed to obtain traffic recommendations from Taiwan. In the early stage, without any traffic support and exposure channels, manual intervention is necessary, because the basic rules of the platform cannot be destroyed, so you should find friends around you to help you read your notes and give valuable advice, and increase the exposure of the content through interaction. After a note is published, at least 11 people should be asked to like it: Comments: Collect the basic data of the note to get more traffic.

? The essence of recovery is one of the most effective ways to help you grasp the key points, fix problems, review the previous shortcomings, gain energy from the past, and guide the next step. In the workplace, if you do a good job, you can even become a model for corporate team learning.

summary: 1. review the objectives. Review the established data targets. For the operation of Xiaohongshu, the common core data indicators are: the number of powder, the number of explosion notes and the number of notes released. 2. This pair of results. Pay attention to the setting of contrast variables, the correlation between variables and the standard of variable collection. 3. Ask questions in depth. Personal questions are suggested to be recorded with paper and pencil, ask more why, and find out the essence of the problem and the solution. 4. Sum up experience. Don't act in a hurry, press the pause button to fill the gap between reality and bidding, and advance to the master. 5. Plan actions. Take a step forward, make a good action plan and carry it out according to the plan. Don't rush to publish your notes, it's not too late to start after a serious resumption. It will be faster to slow down.

The above is the arrangement and thinking of the whole book after reading it.