First, copywriting resonates with users emotionally.
Nowadays, many young people claim to be foodies, which shows that everyone will be interested in eating more or less. We should link catering copywriting with consumers' emotional needs, so that consumers can feel that choosing the food described in the soft text can not only fill their stomachs with food, but also enjoy the happiness brought by food, so as to obtain spiritual satisfaction and empathy, which can attract and stimulate consumers to spend further.
Secondly, the copy should present the selling point of food.
When writing a soft copy of catering, the fundamental purpose of writing a copy is to grasp the main points and present the characteristics of your own dishes to consumers simply and clearly, so that people will never forget them. For example: XX crayfish with small white gills, their family's copy has only a short sentence: "White gills are clean shrimps".
These seven words tell consumers directly and clearly that the shrimp we make is clean and healthy, and it will be directly favored by many consumers.
How to write an example of catering soft text? How to impress people?
Third, copywriting can stimulate small emotions.
Catering copywriting can produce an emotion, which will involuntarily have an emotional connection with the brand's products, and even gain a sense of belonging because of this emotion. For example, snail powder is the propaganda copy of this brand, that is, "making a bowl of snail powder with unique flavor in Liuzhou". Needless to say, this sentence will be seen by Guangxi people, and the feelings of hometown will immediately gush out. It is also necessary to go in and taste the taste of hometown. Outsiders will also want to taste it out of curiosity.
How to write an example of catering soft text? How to impress people?
Therefore, if you want to write a good catering soft article, what you must do is to make consumers recognize it. Only in this way can we better promote our own brand and stimulate everyone's consumption.
The above is how to write catering soft articles summarized by the soft text world for everyone. If you want to send soft articles quickly and efficiently, you can find a professional soft article publishing platform to complete it, which not only ensures the effect, but also saves a lot of trouble.
Ps: If you want to know more about soft text marketing dry goods, please write privately and welcome your inquiry.