e-commerce of fresh products, referred to as fresh e-commerce, refers to the direct sale of fresh products on the Internet by means of e-commerce, such as fresh fruits, vegetables and fresh meat. Fresh e-commerce is in full swing, and the fresh e-commerce market is developing rapidly, with an average annual growth rate of more than 5%. So how many mainstream fresh e-commerce platforms have developed so far?

I. JD.COM Fresh Food-E-commerce Platform

At the end of p>215, JD.COM established a fresh food business department, and officially went all out to enter the fresh food e-commerce. JD.COM started to develop its own fresh food in 216, and Wang Xiaosong, the head of 3C, who made a fortune in JD.COM, was responsible for it. The entrance and flow were sufficient, which shows that JD.COM attaches great importance to fresh food. Therefore, JD.COM Fresh Food is a vertical fresh food that is similar to the fresh food area of Tmall Supermarket.

JD.COM fresh e-commerce platform started with the traditional B2C mode, where consumers ordered goods and delivered them from the main warehouse, transported them through trunk lines, sorted them at distribution points, and then delivered them to their homes. In the later period, the third-party merchants were introduced, which was consistent with other categories in JD.COM and became B2B2C mode.

Second, Tmall's e-commerce platform

As a high-end fresh-keeping platform under Alibaba, * * * currently has more than 1, commodities, covering more than 7 countries and regions around the world, including high-quality fruits, aquatic products, meat and poultry, etc. With the help of rookie logistics, Tmall Fresh can be delivered 24 hours a day in 246 cities across the country.

Miao Xiansheng makes good use of the big data resources of Alibaba's e-commerce, which enables him to clearly know the consumption habits and needs of users, and promote the quality improvement of agricultural products and the upgrading of agricultural industry in the reverse direction by the market reversal mechanism. Miao Xiansheng can adopt C2B pre-sale mode for seasonal goods, and ultimately make the supply chain shorter, which also benefits to a great extent.

Third, the daily fresh e-commerce platform

Daily fresh is a fresh O2O e-commerce platform around the table of ordinary people. Covering all kinds of fruits and vegetables, seafood, meat and poultry, milk snacks, etc., Youxian has established a fast cold chain logistics system of "urban sorting center+community distribution center" in major cities every day, providing users with the fast cold chain distribution service of "2-hour door-to-door delivery" of global fresh products.

Youxian has pre-warehouses in 2 cities every day, and the cold chain logistics system in communities and business districts can help facilitate the purchase and improve the replenishment efficiency of unmanned shelves. Moreover, the cost of supply chain is shared by daily fresh and convenient purchase, and the cost is relatively lower.

IV. RT Mart Youxian E-commerce Platform

RT Mart Youxian is a young, fashionable, convenient and exquisite Internet fresh supermarket under RT Mart, which provides you with safe, healthy and high-quality goods and fast delivery services through RT Mart Youxian APP and offline stores.

V. Multi-point fresh e-commerce platform

Dmall Company is a new retail platform integrating fresh e-commerce, network technology and online shopping. It was established in March 215, and its shopping mobile phone software "Multi-point App" was launched at the same time, which is a life e-commerce based on O2O field.

VI. Yonghui Fresh E-commerce Platform

Yonghui Supermarket, which was established 17 years ago, rose from the project of "changing agriculture into supermarkets", avoiding the threat of international retail giants Wal-Mart and Metro, giving up department stores and focusing on fresh food and food management. After its listing in 21, it has rapidly expanded nationwide with the help of the capital market, and has rapidly grown into a leading fresh food giant in China.

VII. Fresh e-commerce platform for food stores

Suzhou Fresh E-commerce Co., Ltd. responded to the government's new call to speed up the construction of "vegetable basket project", based on the supply of household fresh agricultural products, with C2B2F e-commerce as the carrier and fresh direct delivery station as the community service point, forming an industrial chain integrating planting, picking, sorting, packaging and cold chain distribution.

as early as seven years ago, when the vertical fresh e-commerce platform was in full swing, the fresh food store used the community cabinet model to cut into the fresh food market.

VIII. E-commerce platform of COFCO Womaiwang

While relying on the big tree of COFCO, COFCO Womaiwang also occupied 3.1% of the market share with the revenue of 2.32 billion yuan in 216, ranking the leader in the food and fresh food e-commerce market and gaining obvious strategic advantages in the fierce market competition.

Nine, Bright Free Subscription

Bright Free Subscription Client, as your mobile milk ordering housekeeper, delivers it to your home fresh every morning, and enjoys a convenient and pleasant mobile phone platform ordering experience! Functions: Guangming can order the "continuous delivery order" at its own will (that is, the ordered products can last for a week or even longer, up to five months at the longest), and it also has an original function of "returning, stopping and replacing". In the process of order delivery, users can choose to start replacing products/suspending/unsubscribing at a certain time node according to their needs, which is convenient for subscribers to manage orders.

X. Global Catcher E-commerce Platform

Since its establishment in 216, Global Catcher has initially focused on food and gradually developed into all categories. With the rapid development in recent years, platform products are increasing day by day, providing one-stop home shopping for middle and high-end users in first-and second-tier cities in China. At the same time, the platform is also promoting a new commercial civilization of openness, quality and responsibility.

The above are the top ten fresh e-commerce platforms. Xiao Bian feels that the biggest difficulties for fresh e-commerce are nothing more than cold chain logistics, product standardization, customer unit price and repurchase rate.