Zhuhai is known as the "City of Happiness". The reason why it is so popular is because this city has a sea of ??flowers, a sea breeze, green grass and the legend of the Fisher Girl. It brings people the romantic and comfortable life they want. Therefore, in the eyes of many people, this is the place where happiness sets sail. Four years ago, the 14th generation Sylphy of Xingfu family sedan was launched in Zhuhai Chimelong, opening a road to happiness for car owners.
On the evening of March 10th, in Zhuhai? Chimelong Hengqin Bay, Dongfeng Nissan will continue to extend its "happiness". The new Sylphy family is officially launched. Here, there are no PPT speeches and no long speeches by the manufacturer leaders. This In this first-of-its-kind party night, Wen Song performed a talk show, the car owner’s original rap, and the “Prince of Love Songs” Zhang Xinzhe sang on the same stage with the manufacturer’s CEOs. The car owners at the scene sang together, and the Dongfeng Nissan CEOs even cooked in person. Serve exquisite dishes and chat with car owners from all over the world.
A warm and happy atmosphere made nearly a thousand car owners and media at the scene feel a unique sense of "happiness". As the event gradually entered its climax, the new Sylphy, the protagonist of the night, officially made its debut. , launched 8 models.
Among them, 3 fuel models have a guide price of 119,000 yuan to 133,900 yuan; 5 super hybrid electric drive models have an official guide price of 138,900 yuan to 174,900 yuan. The new Sylphy Classic is also not absent. This classic model will form a "Sylphy family bucket" with the new Sylphy family, providing car owners with more choices.
Understand what you need to gain the "car buying votes" of 5 million car owners
The A-class car market is the market segment with the highest sales volume, and it is also a must-have for major car brands. land. Despite the escalating market competition, Dongfeng Nissan Sylphy has always been the "ace family sedan" in the auto market, creating a sales legend for the domestic A-class car market.
In 2006, Sylphy officially entered the Chinese market. At that time, the A-class sedan market was still dominated by the "old three". The products were not particularly rich, and the model design and practicality were in their infancy. Insight into the market After the situation, Sylphy officially entered the Chinese market with the longest wheelbase in its class at 2700mm. Coupled with Nissan's technology and quality, Sylphy quickly became popular in the auto market.
In 2012, the 13th generation Sylphy was launched in China. The appearance added more sporty elements to attract the favor of young consumers. At the same time, the configuration was innovated and more high-end configurations were added to make car owners feel high-end. Quality car life. In addition, the old Sylphy has not been discontinued. It is named "Sylphy Classic Edition" and is sold under the same roof as the new model, which has helped Sylphy's sales continue to rise.
In 2019, the fourteenth generation of Sylphy officially debuted, and Sylphy started its road to becoming a god, passing the fierce competition in the A-class sedan market. In 2020, Sylphy ushered in a highlight moment, with annual sales reaching as high as 540,000. Since then, in 2021 and 2022, Sylphy has won the "Annual Car Sales Champion in the Passenger Car Market", becoming the "three consecutive champions" in the sedan market.
In the 17 years since it entered the Chinese market, Sylphy has always been the family car model that best understands domestic consumers. Its excellent products meet the comprehensive needs of family cars, and Sylphy has also gained a large number of "car buying votes". Data It shows that the cumulative sales of Sylphy in the domestic market exceed 5 million, making it the real "king" in the sedan market. In the minds of many car owners, it is inseparable from a happy life, and the Sylphy model is the "golden partner" of a happy life.
At the press conference, Sylphy owners expressed in a high-profile manner that "I am really happy to have Sylphy." Therefore, this time, Dongfeng Nissan breaks the conventional operating style and innovates with Sylphy owners to create a joyful and warm super party, where they can sing, laugh together, enjoy delicious food, and feel the taste of happiness together. Interpret Xuanyi's life proposition of "born for family" and carry happiness to the end.
Configuration upgrade? A big step towards a happy life
In the era of electrification and intelligence, Dongfeng Nissan has comprehensively considered the needs of families in the new era and once again adjusted its product capabilities. This time, all new Sylphy family series are equipped with additional features at no additional price, adding more elements of happiness to the lives of car owners.
In this age of looking at looks, the new Sylphy adopts a dual front face design. Among them, the front face of the fuel vehicle incorporates more family elements. The latest V-Motion design language makes the new Sylphy look more like a "little Tianlai" "The interior of the grille is decorated with multiple horizontally arranged chrome plating, paired with simpler LED headlight sets on both sides, plus triangular air intakes on both sides of the front surround, making it look younger and sportier.
Unlike the fuel version, the super-hybrid electric drive version of Sylphy adopts a star array front grille, which is highly recognizable. The "e-POWER" logo of the new car is located at the bottom of the front door, and the rear of the car is optimized at the rear surround, adding silver chrome decoration, echoing the front face design. Moreover, in order to meet the "lustful" needs of young people, the new car adds ice rock blue and obsidian black color combinations to upgrade the fashion sense.
The length, width and height of the new car are 4652/1815/1450mm respectively, and the wheelbase is 2712mm. Compared with the 2022 Sylphy, the wheelbase size has not changed, but the length of the car has increased by 11mm, which is not a big change. Of course, the configuration has also been upgraded. The new car is equipped with powerful Nissan Connect 2.0 system, BOSE sound system, surrounding ambient lighting and other high-end configurations.
The overall product strength of this model is very conscientious. The second model is equipped with a reversing camera, engine start and stop, automatic parking, uphill assist, electric sunroof, remote control key, seat adjustment, and super intelligence. In-car system and other functions, while mid-to-high-end models are equipped with the ProPILOT intelligent assisted driving system, which enhances the intelligence and high-end feel of the model.
There are two types of power. In addition to the traditional fuel version, there is also a second-generation e-POWER ultra-hybrid electric drive version. Different from the traditional hybrid version, this power is characterized by the fact that the entire process is powered by the motor. Drive, the drive motor has a maximum power of 100kW and a peak torque of 300N·m. It combines strong power and low fuel consumption, and is more in line with consumers' power needs in the electrification era.
Guidou Che’s point of view: In the automobile market, there has never been an overnight success. The sales of Dongfeng Nissan Sylphy exceeded 5 million units. This is not an accidental phenomenon, but Dongfeng Nissan insists on putting users as the core, and in technology and The continuous self-improvement in terms of product strength has made Sylphy a car that can bring great happiness to families and has been recognized by consumers and users. In addition, the new Sylphy improves product strength from multiple dimensions, making cars one step closer to a happy life.
This article comes from Yichehao author Gui Douche. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's opinion and has nothing to do with Bitauto