With the gradual development of society, the frequency of using business plans has gradually increased, and business plans can help entrepreneurs to publicize and obtain financing. Do you know the format of business plan? The following is my innovative and entrepreneurial plan about sports (5 selected articles). Welcome to reading. I hope you will like it.
Sports Innovation and Entrepreneurship Plan 1 I. Environmental Analysis
Analysis of the market around the school
1. Our school is located atNo. Lu Zheng 109, Bay Bank of Qianshan Avenue, Anshan City, Liaoning Province. It is in a remote area, 30 minutes' drive (taxi) from the big shopping malls and specialty stores in the city. There are no sports brand stores around the school. For us, the competitiveness of sporting goods is still very small.
2. With the advent of the Internet age, students' online shopping is becoming more and more common, and most students are familiar with online shopping. According to our team's investigation, most students in our school buy goods in Taobao, JD.COM, Ke Fan, Dangdang and other large online shopping malls. As long as we publicize Yiti.com more and let students know about Yiti.com, I believe students will also accept Yiti.com gladly.
Residents around the school also have some online shopping groups, and the market is not small.
4. School leaders and teachers often buy online. According to our team's investigation, they buy formal clothes in physical stores, and most of them buy sports-related items online. The market is also very clear. As long as you communicate with teachers more, there is still hope to find a market from teachers. Analysis of competitors around the school;
Anshan Normal University is located atNo. Lu Zheng 109, Wan 'an, Qianshan Avenue, Anshan City, Liaoning Province. Although there are several universities (agriculture, forestry, economics and so on. According to my investigation, there are a few people who prefer to go shopping in the city rather than go to the shop in the school next door. Because our school is a new campus, the surrounding shopping malls and shops are developed and the shopping market is not perfect, so there are few competitors around our school. I believe there is still a big market around the school.
Market feasibility analysis
Nowadays, college students are all internet enthusiasts. With the gradual popularization of the Internet and e-commerce, they have become the main body of online shopping groups. They often play the role of leading the social consumption trend. Although there is no source of income and limited spending power during school, they will not hesitate to take out pocket money to buy it.
I conducted interviews and sampling surveys with college students to understand the main characteristics of online shopping for contemporary college students. The online shopping websites of most students in our school are mainly concentrated in a few large B2C shopping websites, such as Taobao, Ke Fan and Dangdang, which leads to their concentration in a few websites. We made a statistical analysis of our results and got several reasons:
1, afraid to buy fakes online.
2. Buy from a website with high credibility and good reputation.
So as long as these two problems are solved, it is necessary to publicize online shopping and let students know the benefits of online shopping. I believe that students will also readily accept online shopping, and there will be a big market.
Second, store selection and business direction
According to my investigation on the surrounding environment of Anshan Normal University, I chose the house in the middle of moore city, the back street of the school. I haven't rented it out yet, and I have a storefront. The geographical environment is in the middle of moore city, northeast of our school. And because it has not been rented out for a long time, it will be more favorable than other stores.
After choosing a store, we can decorate it. Because we are a shoe store, we can refer to the pattern of those specialty stores in the pedestrian street for decoration. After the decoration is completed, we can directly find the dealer to purchase goods, just from the manufacturer directly to the dealer and then to us.
We sell by combining online marketing with reality. According to the list of goods in the hands of dealers, these goods can be put on Taobao, which enriches the diversity of goods. Then buy some popular goods from dealers and put them in our physical store to meet the actual direct needs of our school and other schools. The goal of our business is to sell through physical stores and online marketing, and we can get more practical benefits.
Three. Project characteristics and competitive advantages
1, network reality. Nowadays, many students like shopping online. We can combine online with reality, promote stores on Taobao, and customers can make purchases online. After purchase, we can provide free door-to-door service to make it as convenient as possible for our customers. We can also cooperate with the American group. Com, they are responsible for publicity and ordering, and we are responsible for supply.
2. The quality is guaranteed. We sell shoes on campus, and all the shoes we sell have a unique code, which is the factory code to verify the authenticity of shoes when we buy brand-name shoes. We have a stable supply of goods, where we can get the latest and most personalized goods. Every pair of our shoes is brought in by ourselves from the source area, with good quality and quantity. Even if there are quality problems, students can reflect and solve them in time.
3。 Price concessions. Our store is directly near the school, and the goods are few, so the price can be set cheaper. Moreover, we can get the goods directly, which can save a lot of intermediate links and give more discounts to children's shoes.
Our competitive advantage:
(1) The sales method conforms to the modern market trend.
② The quality is guaranteed.
③ Relatively favorable price.
④ There are undeveloped markets all around.
Four. Business strategy and marketing strategy
Analysis of development status quo
We are the first company, and we use the combination of network and reality to sell, so there will be great room for development.
Although it is in the initial stage, it will also have a good development trend.
market analysis
The surrounding market is in a blank stage, and many consumers cannot get the products they want in the surrounding market. After opening a brand shoe store, we can occupy a certain position in the market.
Consumer positioning;
Our consumers let the students in our school, or the residents around the school. Students account for the majority, and students will have a great demand for sports shoes, which is exactly what we have met. Competitor analysis;
Our competitors are not mainly shops around the school, but brand stores in the city center and online brand stores. However, due to our geographical advantages and quality assurance, other competitors pose less threat.
SWOT analysis;
Advantages: We have a good sales strategy, which is more suitable for college students to buy our products.
Disadvantages: Because students may not have a lot of money to open a shop, there won't be too many samples of shoes.
Opportunity: Now is the blank period of the market. Once it enters the market, it will occupy a great market position.
Threat: The market system is not perfect, and there may be some unpredictable problems when entering the market. But we will try to minimize the threat.
Determine the marketing strategy
The customers of our physical store are mostly students around the school, so the marketing strategy of the physical store is centralized strategy, that is, the goods in the physical store belong to the brand shoes with good quality and low price in the market. It is a commodity classification with old shoes as the majority and new shoes as the supplement. The price is not too high, and it can meet the actual needs of customers. Convenient for customers to buy and sell directly.
The online shop we open adopts a differentiation strategy, that is, the goods in the hands of dealers are divided into three approximate price points: high-end, middle-end and low-end. Customers place orders online, and then we take the goods from the dealers and send them to the courier company. We'll ask the dealer to send one on behalf of us, which will save time and effort.
Verb (abbreviation of verb) cost calculation and expected profit
First of all, we should list our cost items: store rent, floating goods funds, decoration funds, accreditation funds, advertising expenses, personnel funds.
The store rent is fixed, and the working capital is the goods put on the shelves in the physical store and the funds used when going to the dealer to get the goods. Because the computer can be brought by itself, the preparation funds on the online shop are summarized in the working capital, and the decoration funds are necessary. In addition, we need four people, one of whom is responsible for the supply of goods, 1 is responsible for the physical store, and the other two are responsible for the operation of the online store. Therefore, the starting capital is 65438 yuan +09000 yuan.
In terms of profit, it is divided into the profits of physical stores and online stores. The price of physical stores is mostly 100-300. The profit is 20-50. Table 2: One-month profit statement of physical stores
The sales of online stores need to accumulate popularity, so the profit in the early stage cannot be calculated. Therefore, it is necessary to recover the cost in the early stage of opening, and the cost recovery period is 5 months to 7 months. Once the cost is recovered, online stores will gain popularity and profits will be greatly improved.
Abstract of intransitive verbs
It is a good idea to open a shoe store. Because the rent around our school is cheap, we can open a physical store, which is convenient for students to buy. According to the physical store, other sales through online marketing can make more profits. Our plan is to benefit from physical stores in the early stage and benefit from the profits of online marketing in the later stage. This kind of development can last longer.
Sports innovation and entrepreneurship plan II. Entrepreneurial advantages of outdoor goods stores
1. One of the advantages of starting a business: large market space.
According to the survey of Ctrip, a famous travel website. The number of tourists in China is increasing at a rate of 26% every year, among which the fastest growing is the "backpackers" aged 20-40. The market demand of tourism products is increasing at the rate of 17% every year. Compared with the annual turnover of the global outdoor sports industry of more than $654.38+0.5 billion, China's related industries are still in the rising stage, and there is a large market development space.
2. The second advantage of starting a business: good return on investment.
It is understood that professional equipment is one of the main expenses of outdoor sports at present. Some mountaineering "enthusiasts" have more than 10,000 yuan of equipment, even low-grade equipment costs more than 2,000 yuan. In addition, outdoor tourism products are more consumer, and customers have a strong demand for multiple purchases.
3. The third advantage of entrepreneurship: the entry threshold is not high.
Entrepreneurs don't have many professional requirements for opening outdoor tourist goods stores. As long as they love traveling, like making friends and are good at communication, they can open their hearts and welcome guests. The customers of outdoor travel goods stores are mostly young people, so you can get the moon near colleges and universities. It is also very labor-saving in advertising. Self-help travel, especially the experience of outdoor life, is a fashion pursued by urban young people at present. Although it has just emerged in China, its popularity has greatly increased.
Second, market analysis, investigation and positioning
A survey on outdoor sports shows that 60.2% of people who often engage in outdoor sports have college education or equivalent, and 27.4% have college education or above, which shows that nearly 90% of people have high education. People engaged in outdoor sports have the characteristics of high income, high education and younger age. This kind of leisure is more acceptable to this group of people, which is quite popular in Europe and America. The spirit of challenging yourself contained in outdoor sports is also consistent with the positive characteristics of young people.
At present, in China, outdoor stores are mostly concentrated in a few big cities, and there are few or even no professional outdoor stores in small and medium-sized cities, which cannot meet the contradiction between huge social demand and supply shortage.
Choosing the right brand is positioning. In the early stage, we must first become a cost-effective brand that ordinary people can afford in terms of funds. After all, the consumption of high-end brands is a small part of the pyramid.
Third, the main products
Outdoor products include many kinds, including bags, outdoor clothing, shoes and socks, tents, outdoor lighting, outdoor meals, water equipment, mountaineering, protective drugs, tools/instruments/glasses, books/audio-visual, outdoor sleeping equipment and so on.
1. Product Description: Our store mainly deals in all outdoor sports products of foreign brands, and also deals in other brands and foreign trade.
2. Product structure: The following categories are essential:
1. backpack. 2. Tent. 3. Sleeping bag. 4. hiking shoes. 5. clothing. 6. Climbing equipment.
7. Other equipment; Compass, kettle, damp-proof pad, saber, tool shovel, telescope, travel books, other outdoor products, etc.
1. Contact two or three outdoor sports manufacturers or distributors. For details, please consult the dealer or refer to the agency plan of other outdoor goods stores.
2. Starting from acting as an agent for well-known outdoor sports brands in China, we adopted a popular model, that is, selling things that others think are easy to sell, getting started quickly and consolidating entrepreneurial achievements.
Fourth, business strategy.
1. Company spirit: honesty, dedication, unity and struggle.
2. Business philosophy: customers are God.
3. Strategic goal: Try different management methods and concepts in one year, and explore the road suitable for your own development in combination with the characteristics of local economic regions, so as to make a good foundation for the operation of outdoor websites. In the past two years, I have successfully consolidated the foundation of my shop, worked out a strategy suitable for the economic development of this region, started to have my own characteristics, and initially made my own outdoor sports club. It takes three years to build a comprehensive outdoor goods store with a certain scale and competitive strength in the local area.
4. Marketing plan:
1. Gathering popularity is the key.
It is suggested that an online club should be established to attract travel enthusiasts to join in the form of membership, provide free consultation services on travel routes and equipment, open a BBS for "donkey friends" to exchange experiences, and plan and organize member travel activities regularly.
It is very important to buy goods at low prices.
Because of the "mass line", most outdoor stores adopt parity strategy, so it is very important to control the purchase price of goods. The price of local tourism products manufacturers in Shanghai is obviously high, so they go to Guangzhou, Beijing and other places to purchase goods. It is best to contact more suppliers when purchasing goods and shop around.
3. Publicity and promotion
Nowadays, a large number of high-tech sporting goods are produced and various types of special outdoor travel goods are designed, which greatly improves the safety and comfort of outdoor activities. However, these new products and new consumption concepts need to be continuously introduced and promoted before they can be recognized and accepted by more people. It is suggested that entrepreneurs promote their products through their own websites or professional media, or organize activities such as rock climbing and mass mountaineering in conjunction with relevant departments to promote their products.
Sports Innovation and Entrepreneurship Plan 3 I. Contents
The first content of the business plan is the catalogue. The arrangement of the catalogue enables everyone to have a general understanding of the contents of the whole business plan from the beginning. A good catalogue with clear context can often refresh people, make them have a good first impression on the plan and arouse people's desire to continue reading.
Second, the enterprise profile
The enterprise we intend to set up is Hunan Changsha Xinrong Garment Trading Co., Ltd. with a registered capital of 650,000 yuan, of which Wu contributed 6.5438+0.5 million yuan, and the other five people each contributed 6.5438+0.00 million yuan, with a ratio of 3: 2: 2: 2: 2. A limited liability company that operates converse brand clothing trade in the form of physical stores and online stores. The shareholders of the company shall be liable to the company to the extent of their subscribed capital contribution, and the company shall be liable to the company's debts with all its assets. The company has six shareholders. There is no board of directors, only one executive director and two supervisors. The company is the legal representative of Hunan Changsha Xinrong Garment Trading Co., Ltd. and Wu Company. The company is located next to Hunan Agricultural University in Furong District, Changsha City, Hunan Province, and its legal form is limited liability company. The organizational structure of the company consists of shareholders' meeting, executive directors, supervisors, managers, store managers, store managers, finance department and purchasing department. Personnel organization includes all shareholders, executive director Wu, supervisors Xie Lianqiao and Jiang Jiang, general manager Xu, online store manager Jiang Jiang, physical store manager Yang Ru, financial controller Li Gang, physical store financial accounting 1, physical store financial accounting 1, physical store employees 3, online store employees 2, purchasing department manager 1 (recruitment) and purchasing personnel. Because the company is in the early stage of business, the salary is generally in Changsha, but the company provides five insurances and one gold for all employees. The salary of the employees is 2500,2400 yuan for Wu, 2300 yuan for Xie Lianqiao, Jiang Jiang, Li Gang and Yang Ru, 2300 yuan for the purchasing manager and 2000 yuan for the rest of the employees.
Third, reasonable and clear job responsibilities.
Reasonable and clear job responsibilities can enable the employees of the company to perform their duties, and the company's work can also be carried out in an orderly manner. Therefore, reasonable and clear job responsibilities are an important prerequisite for a company to operate reasonably.
Fourth, environmental analysis.
Through 4C analysis, that is, customer, convenience, communication, cost and SWOT analysis, that is, S potential advantages, W potential disadvantages, O potential opportunities and T threats, enterprises can understand customer needs, their own costs, advantages and disadvantages before entering the market, so that enterprises can respond quickly when they formally enter the market.
Verb (abbreviation of verb) market evaluation
Only by evaluating the market from customers and competitors and understanding the market demand and total amount can we make a correct and perfect marketing plan.
Six, make a marketing plan
A correct and perfect marketing plan can make our enterprise open the market quickly.
Seven, forecast sales
Forecasting the sales volume can give us a general idea of the future sales volume of the enterprise, so as to make correct business decisions.
Eight, forecast the start-up capital demand
From the investment (fixed assets) forecast and liquidity forecast, we can roughly understand the initial start-up capital demand of enterprises.
Nine, make a profit plan
From setting sales price to forecasting sales revenue to making sales and cost plans, making profit plans can let us know the actual operation of the enterprise and whether it is profitable or not.
X. Make a cash flow plan
The cash flow plan shows how much cash is expected to flow into and out of the enterprise every month. Predicting the cash flow plan will help our enterprises to maintain enough motivation so that our enterprises will not be threatened by cash shortage at any time.
XI。 sources of fund
65,438+0.6 is fully contributed by shareholders.
2. Apply for enterprise loan: As the enterprise is in the early stage of establishment, it is not suitable for loan, and the company has enough start-up funds, it is decided not to lend.
Twelve. Enterprise development plan
We are based on the cultural characteristics of health care, humanistic care, leisure fashion and the characteristics of clothing accessories with leisure fashion and health functions. Strive to develop this enterprise into a self-sufficient brand leisure fashion clothing company integrating R&D, innovation and sales, and strive to promote and lead the fashion trend of clothing accessories.
Sports Innovation and Entrepreneurship Plan 4 1, Plan Summary:
Our goal is to open a sports and leisure club. Nowadays, fitness and leisure are no longer the pursuit of fashion, but more importantly, health and enjoyment. It has gradually become a part of people's lives and a necessity of life. Fitness has been accepted by more and more people, but the number and quality of fitness clubs in China are far behind western countries such as Europe and America. According to statistics, there are more than 6,543,800 people in China who own a fitness club. However, with the rapid development of China's economy and the continuous improvement of people's living standards, people's health awareness is getting stronger and stronger, and people spend more and more money and time on fitness, which is accepted by many young people. China's fitness industry has gained unprecedented opportunities and space for development. In addition to providing high-quality fitness services, the sports and leisure club we are going to set up will have more modes of operation, such as providing sports and leisure catering and developing self-owned brands of sporting goods. Therefore, compared with traditional fitness clubs, our development projects have more development potential.
2. Company overview
1. Mission of the Company: We have always been committed to the operation and development of the sports industry, constantly expanding the business field of the sports market and realizing the diversified operation of the sports industry.
B. Company name: Tomorrow Sports Leisure Club
C, the company's business philosophy
Based on the service belief of professionalism, high-end and wholehearted service, the club aims to provide first-class sports products and health services for the public with capital operation as the center and resource strategy and brand strategy as the two basic points. By learning from foreign mature experience and relying on our rich sports resources and professional technical force, we will continue to develop ourselves, serve the people, repay the society with the best technology, the most professional management and the most intimate service, and promote the development of mass fitness activities and sports undertakings in China.
D. The company's business strategy
At the beginning of its establishment, it has established a good and solid cooperative relationship with a strong and distinctive sports institute. On the one hand, select and reserve good professional coaches and sports technicians for the club, and make the most basic but important preparations for the development of the club. On the other hand, it can also enhance the popularity of the club and win the attention of consumers through the good reputation of the Institute of Physical Education. And this kind of cooperation can also make the club maintain its own characteristics in many fitness centers.
At first, the club was not strong enough to form its own characteristics, so it mainly provided common fitness exercises, such as running, gymnastics, weightlifting, all kinds of unarmed aerobics, rhythmic gymnastics, rhythmic gymnastics and various resistance exercises. You can also use a variety of simple sports equipment for various exercises, such as dumbbells, barbells, kettlebells and other weightlifting equipment, gymnastics equipment such as horizontal bars, parallel bars, ropes and poles, strength training equipment such as spring tensioners, pulley tensioners and rubber bands, and various special comprehensive strength training racks. Mainly to attract the consumption of the general public, shouldering the heavy responsibility of opening up the market and getting recognition from everyone. In the further development, the club will introduce more professional and efficient sports equipment, such as power bicycles, stair treadmills, flat treadmills, rowing machines and other training equipment. At the same time, it is necessary to introduce and develop some high-level sports and leisure projects in a more comprehensive way, such as exploring and expanding leisure activities: mountaineering, camping, rock climbing, bungee jumping, orienteering, rafting, hiking and driving. , rich in content and unique in form, especially popular with teenagers.
At the same time, on the basis of providing sports services, we can try to operate new projects, such as nutrition catering recommendation, food catering consultation and other services.
Meet the needs of the club to attract more high-level and high-consumption participants in its development and improve its own development specifications. Third, after forming good commercial strength and influence, the club will try to further develop the sports market. We will strive to develop our own sports brands, such as all kinds of self-designed sports equipment, professional sports fitness consulting and consulting services, further expand the business scope of the club, expand the influence of the club, and provide space and possibility for more development of the club.
E. relative value-added
The club implements membership management. In the initial stage of operation, in order to attract and form a stable customer base, payment and consumption should be mainly implemented. In the follow-up development, we will gradually develop members, which can be selected from some stable and enthusiastic consumers with remarkable sports training effects, or can be applied for by consumers who participate in the later stage. Membership is not transferable, and it is a pity to enjoy a series of special services and preferential activities of the club. With the membership logo, you can enjoy more benefits and more intimate and unique services.
F. Company investment
At first, the development of the club was mainly based on fitness activities, so it needed some basic fitness tools and a few sports coaches.
In the subsequent further development, in order to reach the scale and level of secondary sports centers, we need more and more professional sports equipment and instruments, and more and more high-tech sports technicians and instructors from different professions to join. At the same time, the club also needs new capital investment to strengthen management, maintain all kinds of equipment and update the interior and exterior decoration of the venue.
In the mature stage of development, the club will make various attempts and explorations for its own development, such as developing production equipment and striving to improve its production and research capabilities to meet the growing customer demand. Increase the sales of our products/services through large-scale promotion offensive. Hire new employees according to the new marketing plan to support sustainable development. Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.
3. Products and services
Sports is a life process in which people in modern society improve themselves, pursue to improve their quality of life and enjoy the fun of sports activities, with the aim of better engaging in labor, work, study and creative activities. In modern society, people participate in sports and leisure activities with rich and varied contents and projects.
Sports Innovation and Entrepreneurship Plan 5 The location of the gym must bring convenience to the masses, and there should be a wide place to park cars, which is more suitable for places with heavy traffic; The operation of the club is obviously regional, and the surrounding 3-6 kilometers is its main customer service area. The location of the club is roughly divided into commercial area, office area and residential area. It can only be determined by analyzing the flow and income of people around.
Venue lease matters:
1. venue rental fee: accounting rent, deposit, property management fee, swimming pool fee, water and electricity fee, etc.
2. Lease period of the site
3. The annual fee for venue leasing should be increased.
4. Payment method of venue lease
Gym venues and facilities:
First, the area: according to the actual needs.
Generally speaking, small clubs below 800㎡, medium-sized clubs above 800-1500m2, and large clubs above1500m2.
2. Space requirements: spacious, bright and ventilated.
The height of the gym floor and the spacing of the columns are the key to whether the fitness club can attract exercisers. The fitness club is mainly an open space with a height of more than 3 meters, which ensures a good visual sense and training space. The size of column spacing affects the utilization effect of aerobics hall. Generally, the spacing of 8m is more common.
Three. Facilities and equipment
According to the actual situation, the main considerations are: the gymnast's walking route, the characteristics of each functional area and other factors, or safety considerations (fire exits, etc. With the cooperation of professional designers, it is an essential process to know the relevant parameters and determine whether the property conditions are suitable for meetings.
1, club layout design
The plane layout of the club and the area ratio of each area are the keys to the design and successful operation of the club in the future. By region, it can be roughly divided into:
⑴ Front desk (service desk): cashier/delivery/consultation.
⑵ Leisure/rest area: reading and playing chess, with water bar and merchandise area.
(3) dressing area, shower area and bathroom: men's and women's dressing room/shower room/bathroom (steam room? )
(3) Equipment is divided into aerobic training area, free weight-bearing area and fixed equipment area.
5. Bodybuilding and Aerobics Hall: Set up an aerobics hall according to the overall area and teaching strength of the club.
[6] Yoga room: normal temperature yoga and high temperature yoga (can be used as a dance room).
The once-rotating bicycle house
2. Equipment design and decoration style of the club
Support equipment:
(1) locker area equipment: lockers with locks (lockers), shoe racks, benches, etc.
⑵ Shower room equipment: hot and cold shower steam (steam room can be designed if conditions permit).
⑶ Aerobic training equipment: spinning bike, treadmill, elliptical machine, etc.
(4) Weight training equipment: equipment for training muscles in specific parts of the body.
5. Free training equipment: bench press, barbell, dumbbell, etc.
[6] Aerobics equipment: independent audio, cushions, dumbbells, pedals, fitness balls, etc.
(7) Rest area: water bar equipment, merchandise display cabinets, computers, televisions, telephones, stereos and other equipment.
Being staff clothing, medical emergency supplies, member gifts, promotional materials, etc.
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