Some ancient towns in the south of the Yangtze River are located in the south of China, such as Suzhou, Hangzhou and Wuzhen. Due to the similar geographical location and historical origin, there are similarities in architecture, cultural heritage, eating habits and other aspects of the ancient towns in the south of the Yangtze River.

in the process of tourism development, these ancient towns are also facing the problem of homogenization. In order to attract more tourists, some ancient towns may pursue homogenization in scenic spot setting, decoration and business operation, which leads to tourists feeling similar in different ancient towns and lacking freshness and personalized characteristics.

In ancient towns all over the country, common similar scenic spots include: ancient streets, ancient city walls, ancient bridges, ancient buildings, temples and gardens. These scenic spots have similar design and construction styles in different ancient towns, giving visitors a similar visual experience.

Similar snacks include: sauce meat, rice balls, fried dough sticks, bean curd, dried bean curd, stinky bean curd, glutinous rice cake, Osmanthus Jelly, sesame candy and so on. These snacks have similar tastes and practices in different ancient towns, which bring similar taste experience to tourists.

The phenomenon of high similarity of ancient towns all over the country may be due to the following reasons:

Commercial operation

With the development of tourism, many ancient towns have been commercialized and become tourist attractions. In order to attract tourists, the ancient town may pursue "homogeneity" in architecture, decoration and scenic spot setting, so as to make tourists feel familiar and comfortable.

Similar history and culture

Many ancient towns have similar historical and cultural backgrounds and traditional architectural styles, so they may have similarities in architecture, landscape and cultural heritage.

unbalanced development of tourism

Due to the unbalanced development of tourism in China, some ancient towns may lack their own characteristics and highlights, so they can only make efforts in homogenization to attract more tourists.

The reasons for this situation need to be analyzed and considered from many aspects. On the one hand, the development of tourism needs to follow the market rules and meet the needs of tourists in order to be successful. On the other hand, excessive homogenization may weaken the uniqueness and individuality of each place, which may have a certain negative impact on the long-term development of tourism and the inheritance of local culture.

therefore, in the process of tourism development, we should pay attention to excavating and exploring the unique culture and characteristics of each place, and maintain cultural diversity and local differences. At the same time, it is also necessary to strengthen tourism management and planning, to avoid the excessive development of homogenization competition, and to give full play to and inherit the culture and characteristics of each place.