In 2009, Chongqing's tourism industry achieved a "good start".
"On June 5,438+10, 2009, the number of tourists reached13.47 million, an increase of 160% year-on-year, which achieved a good start," Director Wang said excitedly, pointing to the statistics in the chronicle. Despite the global financial tsunami, Chongqing's tourism industry has developed rapidly. In 2008, the number of tourists in Chongqing exceeded 654.38 billion+,and both domestic and outbound tours were very popular, while inbound tours were slightly inferior, reaching more than 860,000. In view of the unbalanced development of the three major tourism markets, Chongqing has issued a series of policies with more employment and strong attraction. After the Wenchuan earthquake, Chongqing issued document 22 1. Director Wang said, "This is the most favorable document for China". First, policy incentives; The second is to increase the investment attraction of tourism projects; Third, scenic spots reduce tickets; Fourth, vigorously marketing; Fifth, according to the tourism format, adjust the tourism structure and vigorously develop self-help tours. After the project started, it was greatly welcomed by Chongqing citizens.
Chongqing has obvious advantages in tourism.
Chongqing is located in the upper reaches of the Yangtze River. Geographically, Chongqing is located in the center of China territory, spreading from east to west, connecting the north and the south. It is the only comprehensive three-dimensional transportation hub and material distribution center in western China.
"One hour economic circle" voyage. Chongqing is the geometric center of the main tourist attractions in the west. The voyage from Chongqing to famous scenic spots in neighboring provinces is basically around 1 hour: 1 hour to Jiuzhaigou in Sichuan, 45 minutes to Huangguoshu Waterfall in Guizhou, 40 minutes to Xi 'an Terracotta Warriors, 1 hour to Lijiang in Yunnan, 20 minutes to Lhasa in Tibet, 50 minutes to Zhangjiajie in Hunan, and 1 hour to Wuhan and Yichang in Hubei.
Railway hub. Chongqing is the fifth largest railway hub in China after Beijing, Guangzhou, Shanghai and Wuhan as determined by the Ministry of Railways. After the speed of the railway is increased to 380 km/h, it will run at 350 km/h, and the journey from Chongqing to Chengdu, Kunming, Xi, Wuhan, Lanzhou, Guangzhou, Beijing and Shanghai will be 1, 2, 3, 4, 5, 6, 7 and 8 hours respectively, which will form an "eight-hour southwest" railway traffic pattern.
"One big and three small" aviation layout. Chongqing Civil Aviation Airport will form a pattern of "one big and three small". "One University" refers to Chongqing Jiangbei International Airport. On the basis of opening a number of international routes, a number of routes such as Los Angeles and Tokyo have been opened recently, which will be built into an international commercial gateway hub airport. In 2008, the passenger throughput reached1150,000, an increase of nearly 8% year-on-year, and it is expected to reach130,000 this year. "Three Small" refers to the active development of Wanzhou Wuqiao Airport, Qianjiang Baizhou Airport and Chongqing Northeast Branch Airport Wushan Airport. Bai Zhou Airport will be opened to traffic on May 6th this year. Director Wang said excitedly that after the opening of Wushan Airport, you can not only witness the water scenery of the Three Gorges on a 10,000-ton luxury cruise ship, but also take a bird's eye view of the Three Gorges from the air with reference to the practice of Colorado Grand Canyon in the United States.
Chongqing's tourism resources are rich, complete and unique. Chongqing has a number of world heritage sites and national-level tourist attractions, such as the magnificent Three Gorges of the Yangtze River, passionate landscape cities, exquisite Dazu stone carvings, beautiful Wujiang Gallery and magical Wuling scenery.
The characteristics of Chongqing's tourism resources are as follows: First, the quantity is large. By the end of 2007, there were 70 national A-level scenic spots, 1 world cultural heritage, 1 world natural heritage, 18 national industrial and agricultural tourism demonstration sites, 6 national scenic spots, 4 national nature reserves, 20 national key cultural relics protection units, 6 national historical and cultural towns and 22 national forest parks. Second, the characteristics are outstanding. There are about 400 tourist resources with development value. These resources are relatively concentrated around "landscape city, Three Gorges of the Yangtze River, Dazu stone carving, Wujiang gallery, Wuling scenery" and "4+ 1" tourism products, each with its own characteristics.
Strong tourist reception ability. By the end of 2007, there were 309 travel agencies (including 27 international travel agencies), 2 tourist star-rated hotels19 and 5-star tourist hotels1/home (3 to be evaluated) in Chongqing. 14 internationally renowned hotel management groups stationed in Chongqing; 85 tourist boats registered in Chongqing (including 33 foreign-related tourist boats); 640 tourist vehicles; There are more than 654.38+500,000 direct and indirect employees and 6780 tour guides in the city. At present, a total of 19 counties (autonomous counties) in the city have been awarded the title of "China Excellent Tourism City". Wushan County was awarded the title of "Strong Tourism County in China".
"Three Strategies" of Tourism Development
In order to give full play to its advantages, Chongqing Tourism has put forward "three strategies" to develop tourism: big projects, big investments and big marketing. Adhering to the three strategies is an important means to accelerate the development and sustainable development of Chongqing tourism economy.
1, seeking a breakthrough with big projects. During the Eleventh Five-Year Plan period, Chongqing's tourism industry will closely focus on the Three Gorges of the Yangtze River, the five-sided ten springs in the landscape city, Dazu Stone Carving, Wujiang Gallery and Wuling scenery "4+ 1", and strive to undertake a number of influential and large-scale projects every year to promote great development. Director Wang told the reporter that the "hot spring capital" that blossomed everywhere in the past was compressed into several major projects of "five directions and ten springs", which became fertile ground for enterprises to compete for investment, attracting investment11300 million yuan in half a year. In 2008, the actual investment in the city's tourism construction was 65.438+024 billion yuan, and the accumulated investment in the construction of "five faces and ten springs" was 3.24 billion yuan. At present, we should focus on five projects with an investment of 65.438+0 billion yuan and five projects with an investment of 5 billion yuan, as well as the construction of "Sunshine Project" (654.38+00 tourism infrastructure, 20 five-star luxury cruise ships, 30 five-star hotels and 40 scenic spots) and "One Circle and Hundred Springs".
2. Strong investment foundation. In terms of large-scale investment promotion, it is necessary to adhere to the government's investment promotion orientation, effectively increase investment promotion efforts, and realize diversification of investment promotion subjects, investment promotion projects and capital sources; We should continue to make use of platforms such as the China Three Gorges International Tourism Festival, the Shanshui City Tourism Festival and the Western Tourism Industry Expo, and intensify project planning, packaging and investment attraction. In terms of investment focus, it is mainly inclined to "4+ 1" tourism products, focusing on investment in tourism public products, tourism infrastructure construction and scenic spot construction. In addition, we should vigorously implement the "three hundred" project with the help of five major theme year activities, such as ecology and countryside.
3, to sell the image of the tree. In terms of large-scale marketing, we should make full use of government, market and government+market, increase in-depth marketing of overseas markets and domestic markets in Pearl River Delta, Yangtze River Delta and Bohai Rim, and promote the coordinated development of domestic tourism, inbound tourism and outbound tourism. Firmly establish the concept of big Chongqing, big tourism, big market and big marketing, and strive to build a media promotion and marketing platform, celebrity promotion and marketing platform and famous festivals, and passionately market Chongqing tourism. First of all, the activity marketing of tourism theme year. Chongqing Tourism Economic Leading Group has designated 2008 as the year of rural tourism, 2009 as the year of ancient town tourism, 20 10 as the year of hot spring tourism and 2010 as the year of urban tourism. Followed by tourism festival marketing, two major festivals are launched every year, namely the Three Gorges International Tourism Festival and the Shanshui City Tourism Festival. The festival highlights the theme of "seeking capital for beauty, creating wealth for wisdom, and finding a platform for elements", and creates a holiday brand, making it timeless, vibrant and never ending. Third, vigorously promote tourism culture. Focus on promoting the "Ten Ones" project of tourism culture, so as to fully reflect the moral foundation, value orientation, artistic charm and humanistic spirit of Chongqing tourism, deepen the cultural connotation of tourism products and expand its influence.
Constructing "4+ 1" tourism products
Implementing the "three big" strategy is to create "four big" tourism products.
First, the Three Gorges of the Yangtze River. After the "Gorge Out of Pinghu", a 10,000-ton luxury cruise ship shuttles through the Three Gorges, allowing visitors to have a panoramic view of the beautiful ecological scenery of the Three Gorges. China government attaches great importance to the development of tourism in the Three Gorges of the Yangtze River. The State Council issued the No.3 document specifically for Chongqing's development, in which building the Three Gorges Golden International Tourism Belt is one of the important contents of the document. Shao Qiwei, director of China National Tourism Administration, said that this is the first time that Chongqing tourism has appeared in the the State Council document, and the Three Gorges of the Yangtze River has been built into an eco-tourism demonstration zone. Chongqing Communications Tourism Investment Group has integrated the tourism resources of "7+4" scenic spots along the Yangtze River ("7" refers to Baidicheng, Fengdu Famous Mountain, Shi Baozhai, Zhangfei Temple, Little Three Gorges, Shennvxi, Baiheliang and other scenic spots along the Yangtze River, "4" refers to Qinglong Waterfall, Tiankeng Sew, Hongchiba, Ningchang Ancient Town and other scenic spots along the Yangtze River), forming a unified brand and overall image of the Three Gorges tourism. After the "Gorge Out of Pinghu", many magnificent landscapes were born, which were full of great temptations for domestic and foreign tourists. Among the great rivers in the world, the Three Gorges of the Yangtze River deserves to be regarded as the most spectacular and attractive tourist products.
The second is a landscape city. As a famous historical and cultural city, the main city of Chongqing has a profound cultural background; As a "mountain city, river city, city that never sleeps", its local characteristics are distinct; As a "four beauties" modern metropolis with beautiful scenery, delicious food, beautiful mountain springs and beautiful women like clouds, the theme image is beautiful. Chongqing vigorously develops urban tourism products such as mountain city night scenes, urban customs, exhibition economy, etc. And launched a landscape city tour with the theme of "Beautiful Capital, City of Mountains and Waters", a historical and cultural tour featuring Bayu culture, a red tour represented by Hongyan spirit, a cultural tour of the capital with the storm of the Anti-Japanese War as the main line, a "Eight Show" tour with the background of "Two Rivers and Four Shores" and the night view of a mountain city, and Guo Moruo's "Mountain City and Tianjie" added a bit of poetry to colorful Chongqing.
Third, Dazu stone carving. It is the key project of "big project". The Buddhist Mo Yan sculpture and stone carving art group located in Dazu County is one of the four grottoes art treasures in China. It is listed as a world cultural heritage by UNESCO as 1999, and it is also the only valuable tourism wealth in Chongqing that is listed as a world cultural heritage. Up to now, Dazu stone carvings have been declared as 75 grottoes for cultural relics protection, with more than 50,000 statues and 65,438+10,000 inscriptions. They are large in scale, exquisite in skill and far-reaching. They are unique with their distinctive religious, ethnic, folk and local characteristics. "Every stone is wonderful at every moment". They are known as "the art palace in the field and the stone-carved Bible in the East".
Fourth, Wujiang Gallery+Wuling scenery. Folk eco-tourism mainly combines the eco-tourism and folk culture of southeast Chongqing, Zhangjiajie and Guizhou provinces. Wujiang Gallery+Wuling Scenic Tourism in Southeast Chongqing, with Wujiang Waterway as the main axis, Wuling Mountain as the carrier, ethnic customs as the connotation, and Huai Yu Railway and Yuxiang Expressway as the link, is a major natural landscape in Chongqing and a perfect combination of mountains, water, rocks, gorges and valleys. Typical scenic spots include the world natural heritage karst geological wonder Wulong Furong Cave, Tiansheng Third Bridge, fairy mountain Scenic Area, and the earthquake site of the National Geopark, Qianjiang Xiaonanhai, which is majestic and steep. As the border area of Chongqing, Hunan, Hubei and Guizhou where ethnic minorities live together, its distinctive natural landscape, unique ethnic customs, rich historical culture and profound humanistic heritage are very attractive.
Strengthen the regional connection of tourism competitiveness
When talking about the comparison between Chongqing and neighboring provinces, Director Wang said that there is a big gap and great pressure between Chongqing and Sichuan, Yunnan and other major tourist provinces. Director Wang said that in recent years, Chongqing has gradually improved its tourism investment, scenic spot building, tourism products and personnel training, and is moving towards the goal of building a tourism distribution center in the west. Planning, planning, planning, planning has done a lot of solid work, learned the essence of neighboring brother provinces, accelerated development, and took advantage of the situation. Director Wang is full of confidence. In recent years, the concept of "grand tourism" has been deeply rooted in people's hearts. Therefore, Chongqing and neighboring provinces and cities actively implement regional linkage to jointly promote sales, increase resource sharing and jointly promote tourism development. Chongqing forms a tourist route with Xi, Jiuzhaigou, Chongqing and the Three Gorges of the Yangtze River, and another route with Yunnan, Guilin, Guiyang, Jiuzhaigou, Zhangjiajie, Chongqing and the Three Gorges of the Yangtze River to jointly promote scenic spots. As soon as the Chongqing-Guizhou Expressway was opened, Chongqing integrated red tourism resources with Guang 'an, Zunyi, Guiyang and other places, and took the lead in packaging and launching boutique routes connecting many red tourist attractions across the country, which was favored by go on road trip tourists. The tourism resources of Chongqing, Xiamen and Guilin are highly complementary, and the three places have joined hands with airlines to launch "Mountain Strait" tourism products, forming a new tourism pattern of "Golden Triangle in the Air". Chongqing and Hubei have been working together for a long time to carry out joint law enforcement activities on the Three Gorges tourism to improve the quality of the Three Gorges tourism. After the signing of the "three links" agreement between the two sides of the strait, Chongqing was listed as the second batch of direct flights to Taiwan Province Province.
Destination city. In June this year, Chongqing Municipality and the National Tourism Administration jointly held the first China Western Tourism Industry Expo with other western provinces 1 1.
West Expo invites customers at home and abroad.
The first biennial Chongqing Western Tourism Expo jointly sponsored by China National Tourism Administration and Chongqing Municipal Government will open on June 6th. Director Wang said that the exhibition hall will be open free of charge, with tourism resources and product introductions; There are also projects such as R&D and manufacturing of tourism products, cruise economy development forum and building five-star hotels to attract investment. We sincerely welcome domestic and foreign merchants and overseas Chinese businessmen to visit the Expo, sightseeing and invest in the industry.
Director Wang said ambitiously that with accurate positioning, clear direction and precise policies, Chongqing has the ability and confidence to turn the mountain city into a tourism distribution center in the west.