Harland Sanders was born on September 9, 1890, in a farm near Henryville, Indiana, USA. The family is not very wealthy, but they are still doing well. However, when he was 6 years old, his father passed away, leaving his mother and three children struggling to survive. In order to make a living, my mother had to take on many jobs outside. During the day, she had to go to the food factory to peel potatoes, and at night she continued to sew clothes for others. Naturally, she had no time to take care of the young children. As the eldest, Sanders shouldered the responsibility of taking care of them. Brothers and sisters share the important responsibility of mother. During the day, his mother was not at home, so little Sanders had to cook by himself. One year later, he learned to cook 20 dishes and became a well-known cooking expert. When he was 12 years old, his mother remarried, but the relationship between Sanders and his stepfather was not very good. When he was in the sixth grade, he no longer wanted to study. The air at home was so stuffy that Sanders decided to go to work and change his environment. . He came to work on a farm in Greenwood. Although it was hard work, he could still maintain his personal food and clothing. Since then, he has changed countless kinds of jobs. He has tried almost any job. He has worked as a painter, a firefighter, sold insurance, and served as a soldier for a while. Later, he also obtained a correspondence law degree, which enabled him to work in the field of law. Sheriff of Little Rock, Kansas for a time. When he was 40 years old, Sanders came to Kentucky and opened a Kebin gas station. Because there were many customers coming and going to refuel, and seeing the hungry faces of these people who had traveled long distances, Sanders had an idea, why did I Why not make some convenience food to meet the needs of these people? Moreover, his craftsmanship is already good, and his wife and children often praise him. As soon as he thought of it, he cooked some daily meals in the small kitchen of the gas station to attract customers. During this period, Sanders launched his own specialty food, which was the prototype of the later world-famous Kentucky Fried Chicken. Due to its delicious and unique taste, the fried chicken soon received a warm welcome. Guests praised it and even some People come here not to refuel, but to eat the fried chicken from Kebin Gas Station. When he first started doing this, Sanders was trying to expand his gas station business, but now the reputation of fried chicken has exceeded the gas station. Due to the increasing number of customers, the gas station can no longer accommodate it. Sanders is here Across the street opened a Sanders restaurant specializing in his specialty - fried chicken. In order to ensure quality, Sanders put on an apron and started frying, and invested in expanding a large restaurant that can accommodate 142 people. In doing so, he created a rudimentary market for fried chicken. In the following years, while running the business, he studied the special ingredients for fried chicken (containing 11 kinds of herbs and spices, which make the skin of the fried chicken form a thin, almost unbaked shell, making the chicken moist and delicious. To this day) , this ingredient formula is still in use, but the number of seasonings has increased to 40. And this is KFC's most important secret weapon, just like Coca-Cola's formula. By 1935, Sanders' fried chicken was famous far and wide. In order to thank him for his special contribution to the state's food, Ruby Lafont officially awarded him the rank of Colonel of Kentucky, so people called him "Dear Colonel Sanders" until now after World War II. Although his business was good, Sanders was not satisfied with this achievement. He went a step further and built a motel next to the hotel. In this way, Sanders became the first motel before the famous Howard and Johnson Motel was built. However, as the number of customers increased, Sanders felt that he lacked management experience, so he went to Cornell University in New York to study hotel industry management courses, which enabled him to quickly It is a good solution to the hotel management problems we will face in the future, but there are still problems. As the reputation of Sandoz Restaurant grows, there are more and more customers. It is necessary to fry and serve chicken quickly for so many customers. Serving food on the table is not an easy thing to solve. He is always busy frying chicken for customers while listening to the complaints from customers who are in a hurry. Deshi was worried about this, what should he do? At this moment, an accidental pressure cooker demonstration gave him an inspiration. The pressure cooker can greatly shorten the cooking time without burning the food, which is very important for his frying. This was the perfect thing for chicken. In 1939, Sanders bought a pressure cooker. After doing various experiments on cooking time, pressure and oil, he finally discovered a unique method of frying chicken. The fried chicken fried under pressure was the most delicious fried chicken he had ever tasted. KFC still maintains this secret of using a pressure cooker, and just as he imagined, it only took 15 minutes to fry a chicken. , the short-time and delicious fried chicken immediately became a hot topic at that time, and many diners flocked to it. Even during the Great Depression of the 1930s, Sanders' business was still prosperous. However, the outbreak of World War II gave him a small blow. During the war, gasoline was rationed and his gas station closed. From then on, Sanders concentrated on running his own restaurant. However, changes in the outside world once again threatened his stable life. Plans for a new interstate highway across Kentucky were finalized and announced to the public. The road next to the location of Sanders' restaurant was passed by a newly built highway. This was a huge blow to Sanders, disrupting all his plans. His ambition and enthusiasm suddenly dropped to a freezing point and he had to sell. In order to pay off the debts, even his bank savings were used up.

All of a sudden, Harlan Sanders, the former respected colonel, went from a respected rich man to a penniless poor man. At this time, Sanders was 56 years old, and all he could rely on was his monthly relief fund of US$105. But Sanders didn't want to end his life. Moreover, this small amount of relief money could not sustain his life at all, so he still had to rely on himself. 1009 times of failure, Sanders thought hard about what to do to get out of the predicament. The most valuable thing he owned was fried chicken, which was a huge intangible asset. Suddenly, he remembered that he had sold the fried chicken recipe to a restaurant owner in Utah. This boss did a good job, so several restaurant owners also bought Sanders' fried chicken ingredients. They paid Sanders 5 cents for every chicken sold. In his predicament, Sanders thought, maybe there are still people doing this, and maybe this is a new starting point for his career. In this way, Colonel Sanders started his second business. He took a pressure cooker and a 50-pound bucket of ingredients and drove his old Ford on the road. Wearing a white suit and a black bow tie, the white-haired colonel, dressed like a Southern gentleman, stopped at the door of every restaurant from Kentucky to Ohio, selling the secret recipe for fried chicken and asking for a fried chicken performance for the boss and the clerk. If they like fried chicken, sell them a franchise, provide the ingredients, and teach them how to fry it. At first, no one believed him. The restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sanders' publicity work was very difficult. For two years, he was rejected 1,009 times. Finally, when he walked into a restaurant for the 1,010th time, he got an "Okay" answer. When there is one person, there will be a second person. With Sanders's persistence, his idea was finally accepted by more and more people. In 1952, the first authorized KFC restaurant was established in Salt Lake City, which was the beginning of the world's catering franchise. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada. In 1955, Colonel Sanders' KFC Co., Ltd. was officially established. At the same time, he accepted an invitation to appear on a talk show on a Colorado television station. Since he was busy at work all day long, he had to find the only clean suit - a white palm suit, put on the black-rimmed eyes he had worn for many years, and appeared in front of the public. The image of a veteran Southern colonel cooking fried chicken soon attracted many reporters and TV hosts. The 70-year-old Sanders was surrounded by people clamoring to cooperate with him, and restaurant representatives who wanted to buy franchises were still swarming. And arrived. To this end, he built a school and asked these restaurant owners to come to KFC to learn how to operate a franchised fried chicken restaurant. In 1964, an investment group composed of John Brown, a 29-year-old young lawyer, and Jack Massey, a 60-year-old capitalist, were deeply moved by Sandoz's business. They wanted to purchase the project for US$2 million. The career was a considerable sum at the time. Although he was extremely reluctant to part with it, considering that he was already 74 years old, Sanders agreed and left the next career to the next generation. The Eternal Image of KFC In everyone's eyes, retired Sanders should take a good rest, but this tireless old man started another job again. Since appearing on TV, his look has become KFC's unique registered trademark. When people see him, they will naturally think of Colonel Sanders' legendary experience and his always smiling appearance. For this reason, Sanders often joked: "My smile is the best trademark." Although he sold all the exclusive rights, but considering his huge reputation, these new owners paid Sanders a lifetime salary. , asked him to continue to serve as the spokesman for KFC Fried Chicken and promote it extensively. With the joining of enterprising new management personnel and the rapid development of the American fast food industry, Kentucky Fried Chicken has developed at an alarming rate. Over the next five years, sales grew by an average of 96% per year, reaching $200 million in 1976. In the same year, nearly 1,000 new stores were opened, most of which were franchised. In 1971, with the colonel's approval, Brown and Massey sold this potentially promising business to Huberline. At this time, KFC's annual turnover had exceeded US$200 million. Although KFC's business has changed hands and changed since then, the franchise method has not changed. Although there are more and more ingredients for fried chicken, it will always be based on the most classic 11 ingredients. Of course, its The image will always be that of Colonel Sanders, who is dressed in a white suit, has white hair, wears black-rimmed glasses, and is always smiling. Sanders' life is a typical American legend. He worked in various jobs, but he found the starting point of his career in the catering industry at the age of 40. After experiencing setbacks, he made a comeback at the age of 66. , recreated another glory. With his "franchise", today's KFC is the largest fried chicken chain group in the world. It can be said that Sanders devoted his whole life to KFC. Shortly before his death at the age of 90, Sanders traveled 250,000 miles every year to promote KFC fried chicken. His age and wealth did not affect his enthusiasm for work, and he still worked tirelessly to run his business.

When people asked him why he still worked so diligently, Sanders replied: "More people get rusty from idleness than from exhaustion. If I ever get rusty from idleness, I will go to hell." In 1980, because Colonel Sanders died of leukemia at the age of 90. His body was laid in state at the State House. Although he has left, the fried chicken business he founded has brought eternal charm to Kentucky. People may not know the geographical location of Kentucky in the United States, but they cannot help but know the name of KFC.

He used a chicken to change people's food world