#B bilibili Top 111 UP Owners #

Time flies. When people are still looking back on their Internet life in the past year with the annual summaries of major apps, one-third of it has passed in October 2122. In this internet where footprints will be left everywhere, these summaries have become the epitome of people's 2121, which is a wonderful proof of living.

In bilibili, there is also a summary report of its own-Top 111 up Owners of the Year.

as a UGC platform, it strongly relies on users to produce content. the upmaster is the basis for maintaining the smooth operation of the platform, and the high-quality content it publishes is the driving force for the platform to move forward.

Therefore, in order to thank the up owners for their hard work and encourage them to create better content. Since 2118, at the beginning of each year, bilibili will select the up owners who performed well in the platform in the previous year and give them the reputation of "Top 111".

last year, the upmaster "Luo Xiang said criminal law" delivered a speech that touched the whole network at the award ceremony of the top 111 upmasters. In his view, he was able to get this honor because of every user who supported him, so the honor was so heavy that he didn't deserve it. At the same time, like flowers and plants, he will eventually wither.

This speech by Mr. Luo Xiang not only proves the nobleness of his values again, but also makes many people understand that all honors are not eternal.

When an award is awarded to the winner, it becomes a thing of the past, and naturally it is the same for a time-limited reputation like "Top 111".

This year, bilibili has selected the top 111 from three aspects: professionalism, influence and innovation. Among them, there are both new faces and old friends. They are all in different fields, and they are using their high-quality content to attract groups of users to settle in and take root.

But here, I would like to roughly distinguish these up owners with the three dimensions of "ACG orientation", "knowledge orientation" and "life orientation" (of course, there are also up owners who need to be subdivided in other fields, so I won't go into details one by one because of space reasons), because such a distinction can better respond to the change of the list, and we can also see the change of bilibili through the change of the list of "Top 111 up owners" over the years.

①.ACG To

As we all know, bilibili is a website that made its fortune through a subculture dominated by ACG culture. The up owners and users in this field have always been the core clients of bilibili, and many up owners who won the top 111 titles in this field settled in before the commercialization and expansion of development scale in bilibili. It can be said that the ACG field they are good at bears the history and changes of bilibili.

Pan-style, one of the top figures in the gossip area, is a representative figure who witnessed bilibili's transition from a small crowd to a large crowd.

It was in 2111 when he became the leader of up. At this time, bilibili had just gained a foothold on the Internet, and ACG culture only affected a small number of groups.

during this period, the ways for Azhai people to express their love for their works were mostly secondary creations. By editing the original materials and matching them with their favorite music, they became a kind of fan MV.

the initial pan-style, with the help of a few high-quality mads, became famous in bilibili. With the increase of animation works, wider themes and more complicated stories, Pan-style also began to expand its business and embark on the road of gossip.

At that time, pan-style caught the wind of gossip. At that time, ACG culture was in a period of vigorous development, and a large number of new people came into contact with this novel culture for the first time and were still unfamiliar with many contents.

Pan-style introduces the new films of each season with pertinent evaluation and in-depth interpretation to help these new animation lovers better understand the corresponding content.

With the changes of the industry and the market, Pan-style is constantly adjusting its interpretation style and development direction. Today, he is still adhering to the pertinent and professional explanation attitude, leading the way for animation lovers; After the update of a quarter of the opera, he will also present a video of spitting (face-beating) to enrich the fans' experience of chasing fans.

With humorous commentary style, non-standing commentary position, and insisting on providing high-quality videos, Pan-style has continuously gained a large number of fans; And he himself has never lived up to the expectations of fans, is not arrogant and arrogant, and always puts content creation in the first place.

It can be said that Pan-style is well-deserved to be re-elected as one of the "Top 111".

In addition to animation, games are also the core field of bilibili. If you want to talk about the top 111 representatives in this field, "Old Tomato" will be the most powerful candidate. After all, this is a "top thousand" up master among the top 111.

Since he moved to bilibili in 2113, Lao Tomato has been firmly in the position of the first brother in the game area with his funny dubbing and film narrative style editing. Unlike other "goo goo" up owners, the old tomato is a rare high-yield and fast-growing up owner with "old pits filled and new works kept coming".

In addition, Lao Tomato also broke the stereotype that "games affect learning". Since he was a student, he insisted on updating the explanations of different types of games. Not only was he admitted to Fudan University to study finance, but he also completed his undergraduate courses with the top 11% of the college's scores and sent them to graduate students. In the past 2121, it was a special year for him to bid farewell to his student days and move towards a new stage of his life.

In future updates, he will have no aboveboard reason to postpone the video. I wonder if he can bring us more interesting game explanations in more abundant time?

Of course, in addition to these two giants, there are veterans such as hanser, Hua Shaobei and Ling Yuan yousa, who have continued to glow with new vitality and enrich the page of bilibili ACG in the past year.

②. Knowledge Xiang

As mentioned above, today's bilibili is no longer a platform focusing on a single culture. With the departure of bilibili, more and more up owners and users outside the ACG field have settled here, and bilibili has also developed from a minority communication platform to a mass communication community.

In the eyes of many people, the learning content that bilibili can obtain covers all aspects, ranging from advanced disciplines such as mathematics, programming and law to life-related skills such as losing weight and cooking.

Under the epidemic situation, people are more inclined to acquire knowledge on the Internet, and bilibili, which is rich in high-quality resources and interactive, naturally becomes a learning platform.

It is "Luo Xiang's theory of criminal law" to say that the up owner of bilibili's knowledge area is the most well-known and has won 2121 top reputations.

There are no words like "boring" and "hypnosis" in this law lecturer's class. When giving lectures, Teacher Luo Xiang often lists some popular, humorous and warm jokes to tell a certain legal content. And he himself will unconsciously match the expression of ancient spirits in his narration.

this kind of video is a rough stone to be polished in the eyes of Erchuang up, and it can become a high-quality ghost video only by light processing.

In fact, it is also the case. Teacher Luo Xiang's success in the circle is not only due to the quality of his hardcore content, but also to the numerous second-generation videos in bilibili.

The existence of the latter has accelerated the popularization of the former, allowing more people to know the law through his classroom and take the initiative to learn the law.

This is exactly what Mr. Luo Xiang said in last year's award ceremony: He can get this honor because of thousands of people in Qian Qian.

Nowadays, people's impression of Luo Xiang goes beyond the identity of "ghost animal star". Since he left the circle, he has been active in various occasions, spreading the seeds of law everywhere. It is precisely because of his correct three views that he can gain a good reputation in bilibili, win millions of fans and win the title of "Top 111" again.

Seeking knowledge is a never-ending process. In the future, Mr. Luo Xiang will continue to impart knowledge about law, and more bilibili users will find justice in their hearts through his classroom. I believe that next year and the year after, his name will also appear in the list of "Top 111".

However, in my opinion, Mr. Luo Xiang will not be the only up owner with tens of millions of fans in the knowledge area. In this "Top 111" list, there is also an up owner who is also active in the knowledge area and spreads knowledge, and is expected to win tens of millions of fans in bilibili like him.

This man is the "Infinite Light" who aims to destroy all the water monkeys in the world.

The planning director of Natural History Magazine and the operator of Weibo Big V Natural History Magazine opened the door to the natural history world in people's minds after the series of "Identify the popular creatures on the Internet" and the pack of Tibetan fox expressions left.

At first, when he was running Natural History Magazine, he gained a certain popularity in Weibo and other platforms by answering the mysterious animals and plants discovered by netizens, but at this time he only interacted with netizens in the form of forwarding or commenting, and the subcutaneous identity of "Infinite Xiaoliang" has always been little known.

It wasn't until the rise of short videos that more and more lame popular science videos created by non-professionals flooded, which made him have the idea of stepping onto the stage and further popularizing science biology.

To this end, Xiao Liang began to popularize science from the common animals and plants around him, telling the habits and characteristics of these creatures with the simplest language and humorous jokes;

when netizens are still "unrepentant" and can play jokes on them with some funny fake creatures, he will also interact with them according to their ideas, sometimes "confusing" and sometimes "hitting people" with nunchakus.

With this strange understanding and hard-core knowledge of popular science, Xiao Liang's popularity soared rapidly.

At present, the number of his fans in bilibili is as high as 6 million. Although there is still a long way to go from Mr. Luo Xiang, I believe that with people's growing thirst for knowledge, more and more people will find this treasure up, and let him and Mr. Luo Xiang become the leader of the knowledge area in bilibili, eliminating ignorance and spreading knowledge.

since we talk about popular science, we have to mention another newly-promoted "Top 111"-Mr. He, a well-known "pigeon" in bilibili, who has a student life that is envied by countless people.

In 2117, he became an up owner in bilibili just after he went to college, and the content uploaded was mainly related to digital technology. However, unlike the general evaluation of up owners, Mr. He still cut in from the perspective of daily life to discuss the function and endurance of digital products, or to transform them and predict their future development direction.

At the same time of evaluation, he will also turn the tedious digital knowledge into popular language, teach the audience the corresponding content, and then enhance the appreciation of the video through advanced shots and editing, so that the audience can experience the fun other than knowing technology.

Through three years' efforts, Mr. He has been invited to participate in the new product launch conferences of several well-known domestic digital brands, which has become the focus of countless digital up owners.

Just when everyone thought this was the culmination of his career, he got a chance to interview Apple CEO Tim Cook alone before graduating from college. This experience not only enriched his life experience, but also ushered him into a new stage.

As a new top 111 university, Mr. He represents not only the top stream of digital up owners, but also the hope of future scientific and technological development. His interesting inventions may be an idea that will completely change people's daily lives in the future.

Of course, there are more than the above three knowledge areas in the top 111 list. Wang Pinxian, an academician of China Academy of Sciences, Zhi Huijun, who made Tesla in Bicycle Industry, and "Look at the evaluation first" whose evaluation funds exploded ... these outstanding people in different scientific and technological fields tirelessly spread truth and knowledge, making bilibili more than just entertainment.

③. Living quarters

It is said that bilibili is a necessity for many people nowadays, which is true. Besides entertainment and study, more people regard it as a community to share their lives and make more like-minded friends.

As the saying goes, "Food is the most important thing for the people", diet, as the most important link in life, is naturally the place with the strongest flavor of life. The one to be introduced below is the up owner who won the top 111 titles by sharing the delicious food in life.

Without reading this list, perhaps no one will believe that an ordinary truck driver can smoke 2 million yuan, and the only way for him to become popular is by eating and drinking on the way?

This uncle who calls himself Xiao Gang in the video is a truck driver who delivers a new car for a 4S shop. The "two points and one line" of other workers is a round trip between home and company, and Xiao Gang's two points and one line is from one destination to another, and the cab with only a few square meters is his "home" for the longest time.

Through his lens, the audience can not only know for the first time that there are such carbon/protein combinations as "rice+instant noodles" and "nutrition express+beef", but also travel around many corners of cities and discover new scenery. Of course, what people gain more from these videos is the simple human touch.

Because of the nature of work, truck drivers like Xiao Gang can only travel around the world most of the time, and get little reward from it. This kind of workflow has aroused the buzz of many vagrants who work outside the home.

These videos, like a running account, are the most authentic and moving fragments of life.

Of course, in addition to the above-mentioned fields, there are also many familiar figures in the music area, film and television area and Meng Chong area: Phoenix Legend, director Xiaoce, Sheep Cuisine, Liu Qian ... Some of them are famous for the Internet, and some are people we have always been familiar with.

from this top 111 list, I see not only millions of fans.